Fast Fashion Can Not Escape Plagiarism Responsibility: Urgent Need To Break Through The Bottleneck Of Design

< p > walking on Wangfujing street in Beijing, you will find that "fast fashion" stores are springing up, and young people are shuttling through the stores.

In recent years, fast fashion has springing up rapidly, driving the global fashion trend, and continues to develop in this situation.

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< p > < strong > 2014 < a href= > http://sjfzxm.com/news/index_cj.as > fast fashion > /a > still expanding at the speed of the wind. < /strong > /p >

In the fast fashion and fast food era, the characteristics of "speed seeking" are the same as P. The main feature is "fast, ruthless and accurate" and has achieved the effect of fashion.

According to relevant statistics, as of December 31, 2013, ten fast fashion brands opened nearly 1000 stores in China.

Among them, 82 new stores were opened by UNIQLO, the total number of stores reached 257; H&M opened 62 stores, and the total number of stores reached 176; gap opened 28 new stores, and the total number of stores was 71; Zara opened 18 new stores, and the total number of stores was 137; the number of new stores opened by MUJI was 42, the total number of stores was 100; C&A opened new stores, 9 stores, and stores were crowded;

From this data analysis, this year again usher in the climax of opening shop is the general trend.

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< p > fast fashion has changed the frequency of fashion style and window display. The frequency is usually two times a week, or even shorter, so that people who pursue fashion always feel fresh. For this reason, "moonlight clan" is also an ordinary thing.

But over time, with such a fast pace, there will be more problems.

Among them, the sense of design dropped, the designers were short, and the plagiarism problem was serious.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > > Fashion > /a > plagiarism is fast and fashion can not escape magic spell < /strong > /p >

< p > the most urgent thing in the fashion circle is the alleged plagiarism. From the international luxury designer Mark Jacobs's new shoes suspected of design plagiarism, New Balance appeal to Lord Buddha, Armani vice line A/X director because of plagiarism and so on, all kinds of "plagiarism door" layer is not poor.

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< p > look at the second line brand. The styles of clothing in all the fast fashion shops are all the same.

Many events become a phenomenon. Over time, this phenomenon has become the "hidden rules" of the fashion industry.

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< p > it is understood that, for originality, energy value or investment, many enterprises are generally difficult to invest a lot of time and resources under the constraints of business models.

But we must keep up with the rhythm of "fast" fashion, so there is a problem of "drawing lessons", that is, "plagiarism" and "replication".

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< p > > strong > native "a href=" http://sjfzxm.com/news/index_cj.as > designer "/a" rising star model pformation designer < /strong > /p >

Less than P, most of the fast fashion brands are imported to China from abroad. Of course, there will be bias in the design style.

Unconsciously, the Chinese elements have also been greatly weakened.

Experts believe that the tailoring ratio and color matching in line with the European and American body types may not necessarily suit China. These fast fashion brands are too European and American. Many styles are not suitable for Chinese people.

People seem to be aware of this problem, so the emergence of local designers is on the rise.

In recent four fashion weeks, a large number of Chinese fashion designers have appeared on the international stage, and many Chinese costumes have been designed to celebrate the fashion world.

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P not only exists in professional designers, but many celebrities, models, stylists, and other celebrities in all walks of life have joined the designer in this hot industry.

Supermodel Lv Yan, Marry Ma and others, as senior supermodels, turned to be designers, and in a sense promoted the new development mode of fashion industry.

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< p > with the addition of stars, fast fashion has also injected new blood.

I believe that in the near future, these pformation designers will be able to live up to expectations and become outstanding Chinese designers like professional designers, and let local fashion culture lead the international fashion trend.

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