Russia Enhances Overseas Online Shopping Threshold, China'S Cross-Border Electricity Providers Are Affected

< p > in late June, the Russian Ministry of Finance issued a new regulation on its overseas online shopping tax exemption policy, triggering the collective tucking of China's cross-border electricity supplier industry, and also upset the sensitive nerves of cross-border e-commerce business compared with domestic trade providers facing more uncertain risks.

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< p > according to the regulations, since the beginning of 7 months, the "a href=" http:// "www.91se91.com/news/index_c.asp" > the cross border online shopping < /a > package can be duty-free. The parcel is priced at less than 1000 euros and does not exceed 31 kilograms per month. It is adjusted to receive 30% of the customs duty on the package of 150 euro or 10 kilograms.

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< p > the industry believes that because the current "a href=" http:// "www.91se91.com/news/index_p.asp" > Russia < /a > is one of the most important markets of China's cross-border electric business enterprises, the new deal will have a huge impact on the current cross-border electricity supplier enterprises in China.

In the future, if an enterprise wants to gain development opportunities in the Russian market, it must establish an overseas warehouse or set up a branch office to operate locally.

However, some people in the logistics industry believe that from the point of view of the structure of exports to Russia, overseas warehouses may not be the best choice, but the establishment of border warehouses is more flexible.

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< p > < strong > the emerging market < /strong > /p >

< p > from the data, we can see why Russia's new regulation has caused such a big response in China's cross-border e-commerce enterprises.

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< p > according to customs data, the paction volume of cross-border electricity suppliers in China in 2013 was 70 billion yuan, though far below the scale of domestic electricity supplier pactions, but the growth rate was very fast.

According to the monitoring data of China Electronic Commerce Research Center, from 2008 to 2013, the annual compound growth rate of cross-border e-commerce pactions reached 31%.

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< p > according to Zhang Zhifeng, chairman of Shenzhen Jiefang Road Network Technology Co., Ltd., which has been engaged in cross-border electricity business for many years, in the fast-growing cross-border electricity supplier market, Europe and the United States are mature and well-developed markets, and competition has been fierce.

Therefore, many enterprises engaged in cross-border electricity business are eyeing the emerging market. Under the Alibaba's fast selling force, Russia has become a hot new market that Chinese enterprises are competing to enter.

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"P >" according to Russian Federation customs statistics, in 2013, Russian inbound parcels reached 7 million, with a total amount of more than 2 billion 800 million euros, including more than 60% of the parcels from China.

At present, the total volume of goods sent to Russia through the Chinese e-commerce platform is not less than 4 million dollars a day, and the number of packages is nearly 300 thousand.

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< p > but the most exciting thing for Chinese sellers is the growth potential of the Russian market.

Russian electricity retail accounts for 1.9% of its total retail sales, compared with 6.3% in China and 6.5% in the global average.

Whether compared to China or the whole world, the proportion of retail sales of Russian electricity providers is very low.

Because the shops sold in the shops below the Russian line are more expensive, locals have been keen on online shopping, and the growth rate is very fast.

The people have made a prediction that if the proportion of Russian electricity retail sales increased to 4.5%, according to the Russian electricity supplier scale of 12 billion US dollars in 2012, it means that the share of the electricity supplier will increase to 36 billion US dollars.

With the popularity of Russian broadband and the change of consumer buying habits, more Chinese products will enter Russia through the Internet.

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< p > the rapid development of Russian electricity supplier market has attracted the entry of international electricity giants.

In 2013, Amazon set up an office in Russia, and its Russian website was launched in the same year.

At the same time, the British electricity supplier Asos also took a fancy to the Russian market, and recently launched the Russian website.

Among them, Chinese enterprises with manufacturing advantages are unwilling to fill the Russian market through various channels.

At present, China's cross-border electric business enterprises mainly export 6 commodities to Russia, namely "a href=" http:// "www.91se91.com/news/index_f.asp" > clothing < /a >, electronic products, shoes, bags, auto parts products, jewelry, sellers are mainly concentrated in Jiangsu and Zhejiang and Shenzhen, the former mainly exports clothing, the latter specializes in electronic products and jewelry.

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< p > < strong > border warehouse is the standard < /strong > < /p >.

< p > although cross-border electricity business is growing rapidly, it faces more uncertainties than domestic trade, such as cross-border logistics, payment and settlement, policy changes in various countries, and consumer buying habits, all of which affect the stability and sustainability of cross-border e-commerce business.

The new regulation introduced by Russia is a direct and precise strike against Russian exporters.

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According to Wang Bin, deputy general manager of Heilongjiang russoon International Logistics Co., Ltd., Russia's online retailers believe that the threshold set by their government for foreign retailers is too low to cause unfair competition. On the one hand, the price of overseas goods is lower than the price of domestic retail. On the other hand, domestic retailers must pay customs duties and other taxes when importing from overseas.

So in May this year, representatives of these retailers lobbied President Putin for fair treatment.

It is said that on the second day, Putin asked the relevant departments to adjust the tax-free conditions of overseas network packages.

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< p > some analysts believe that this adjustment has great impact on China's cross-border e-commerce enterprises.

Because in the state of fast selling to encourage price competition, Russian consumers have developed the habit of parity.

Zhang Zhifeng has found that most of the buyers of cross-border electricity providers are not the mainstream crowd of local e-commerce, but they are all planning consumers. They will not impulse buying and are extremely sensitive to price.

This adjustment will significantly increase the purchase cost of these price sensitive people, but the profit margins of cross-border electricity suppliers with low profit margins are not big enough, and the impact on sales is obvious.

Zhang Zhifeng predicts that the competition of cross-border electricity providers will no longer be a competition among peers, but a competition based on Regionalization of local online sellers and offline entities.

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< p > for this reason, some experts have suggested that in the future, if we want to get the opportunity in Russia, the localization operation will be the main trend, that is to set up an overseas warehouse in Russia, or directly set up a branch company to carry out localization operation, and deliver the goods to the Russian warehouse in bulk, and then deliver the package from the local warehouse to the online shopping.

At present, overseas warehouses are very mature in the European and American markets. There are even views that the overseas warehouse will become the standard for future cross-border electricity suppliers, which will greatly solve the problem of shortening delivery time, reducing the fluctuation of logistics distribution cycle, and also providing localized after-sales service.

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< p > but Wang Bin thought it was not a good way to deal with it.

He said that at present, China's cross-border electric business exports to Russia are mainly light textile products, while overseas warehouses are mainly suitable for products with large weight and over standard size, and the success and risk of establishing overseas warehouses are not low. Once goods enter the warehouse, sales will not go out, and it will be difficult to return to the country.

On the contrary, Wang Bin suggested that enterprises that trade with Russia could choose to store their goods in the border stores.

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< p > from the cost point of view, in the three way, the "white customs clearance" overseas warehouse cost > border warehouse cost > "gray clearance" overseas warehouse costs, the cost of border warehouses is in the middle position.

Because large cargo involves large tariffs and complicated customs clearance processes, there are no such problems in border warehouses.

After receiving the order, the goods are cleared from the border and cleared by post, which ensures the efficiency of customs clearance and the safety of goods.

But in terms of timeliness, border warehouses will be 1~2 days slower than overseas warehouses.

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< p > to see the Harbin border warehouse of Russo express, after the customer orders, the cargo will fly directly from Harbin to Yekaterinburg, and it will take 5 hours.

As the third largest city in Russia, Yekaterinburg is located between Moscow and Petersburg, and its sorting speed is fast.

In this way, goods shipped from Harbin to Yekaterinburg and then sorted to major cities are only 1 to 2 days longer than shipping from Russia's overseas warehouse.

In terms of comprehensive cost and timeliness, price oriented, low priced goods are not suitable for overseas warehouses, but for large, high value goods, overseas warehouses will be more appropriate.

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