The Expansion Of Luxury Brands Has Slowed Down In The Chinese Market.

Here world clothing shoes The Xiaobian of the hat net introduced the luxury brand expansion in China.

Remy Martin's sales decline, the growth of Hermes is decreasing, luxury brands are expanding, China's expansion is slowing down, the "luxury restrictions" continue to play a leading role, domestic luxury consumption growth is halted, sales of luxury goods are down to two digits, luxury brands shrink storefront, slow down new stores or become trend.

"Prohibition order" continues to play a leading role. Domestic luxury consumption growth has stopped. Sales of luxury goods have fallen to two digits. Luxury brands shrink stores, slow down new stores or become a trend.

With a series of "prohibition order", such as the eight Central regulations, continue to strictly control "three public" consumption, the consumption of luxury goods in China has slowed down since last year, and some luxury consumption has even been hit hard. Analysts in the industry believe that the plan for the development of luxury goods in China will be fully adjusted.

High-end foreign wine in a dilemma

R my Cointreau, a well-known French liquor group, released a quarterly report up to June, showing sales of 214 million 800 thousand euros in the quarter, down 5.7% from a year ago. The company said sales in the Asia Pacific region are still affected by the Chinese market. Previously, the performance of many world-renowned wine traders including the company has been affected by China's anti proliferation.

Once upon a time, "Remy Martin opened up and the good things came naturally" became a classic slogan. Now, the impact of the wave of anti public consumption on high-end liquor is not only affecting domestic brands, but also playing a leading role in the luxury wine industry. A large world wine group official told reporters that performance from last year to this year can be described as "gloomy". Moreover, because of the high-end brand image, foreign wine can not be as high grade liquor in the domestic market, so as to make up for the shortage of the market with the price reduction and the strength of the waist products.

Remy Martin said in a quarterly report that Remy Martin recorded 120 million 800 thousand euros in sales in the quarter, down 15.3% from a year ago. For the decline, the company's explanation is mainly caused by three main reasons. Apart from the Asia Pacific's stock reduction, there are fierce competition in the US market and the challenge of Western Europe's macro environment.

Luxury luxury shop plan stagnation

Under the prohibition of luxury, not only high-end liquor, but also Herm s. Luxury goods Brands that have never worried about growth are also showing signs of slower growth in their recent reports. Hermes's 2014 second quarter results show that its total sales amounted to 963 million 400 thousand euros, an increase of 9.6% over the same period of the previous year, a marked slowdown compared with the 14.7% growth in the first quarter of this year.

Previously, Gucci[micro-blog was affiliated with the 2014 earnings report released by Kai Yun group. Its sales in the first quarter fell by 3.2%, but its performance has not improved. To this end, Gucci also actively launched cosmetics to hope that the new business can reverse the decline in performance.

Reporters learned from the luxury stores in Guangzhou that sales of luxury goods fell to two digits this year, and sales of business gifts were especially hard hit.

According to the insiders of several luxury brands, due to the impact of sales, the major luxury groups began to adjust their expansion strategies in China, shrinking the number of stores and greatly reducing the opening of new stores, which will become the next mainstream trend.

It has even been reported that since 2013, George Armani Patek Philippe and dujibana left the Bund, Shanghai; Louis Vuitton [micro-blog] also stopped the plan to open a new store in China, used funds to decorate European flagship stores; the first Louis Vuitton shop in Northeast China will terminate the cooperation contract with the expiration of the contract; the shopping malls in many luxury goods stores in China are facing unprecedented difficulties, and Southern China has even had luxury shopping malls to secretly search for the taking party.