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    Home Textile Wechat Door Again Fermented Electricity Supplier To Enter The Market, So That Enterprises Fight "War Of Words"

    2014/7/22 8:32:00 15

    Home TextilesWechat DoorElectricity Supplier

    Here world clothing shoes The Xiaobian of the hat net introduced to everybody is the home textile WeChat door ferment again, the electricity supplier enters the market, causes the enterprise to fight the "war of words".


    From the beginning of the home textile industry WeChat door again fermented. Recently, Shenzhen fuanna home furnishings Limited by Share Ltd (hereinafter referred to as "fuanna") sued the Hunan Meng Jie home textiles Limited by Share Ltd (hereinafter referred to as "Meng Jie home textiles") violated its right of reputation, demanded compensation for economic losses of 2 million yuan, for this, Meng Jie textile said it will actively respond to the lawsuit and counterclaim. The friction in the home textile industry is frequent. The industry believes that it is caused by channel innovation, and strengthening legislation is the key.


      Fuanna prosecuted Meng Jie for registration


    On the 14 day, fuanna announced that it had recently received the notification from the Nanshan District people's Court of Shenzhen, Guangdong. The company sued the case of Meng Jie home textiles and was accepted by the Nanshan District people's Court of Shenzhen City, Guangdong province. The announcement shows that the reason for fuanna's prosecution is that the information released by Meng Jie's home textile on his official micro-blog platform in April ~5 has infringed his reputation right. Therefore, in order to safeguard the legitimate rights and interests of the plaintiff, he appealed to the court. There are three claims in fuanna's lawsuit: they are to order the defendant to stop infringing upon the right of reputation immediately; to order the defendant to compensate the plaintiff for the economic loss of RMB 2 million yuan; to order the defendant to issue a statement on the main page of the newspaper published in the whole country, apologize for it, and eliminate the influence for the plaintiff.


    Zhao Lei, an attorney at Beijing Ji Jia law firm, told reporters that at present the indictment should be communicated to the prosecuting party, that is, the dream office. The next step is to determine the opening time. As for the 2 million compensation data for economic losses in litigation claims, he explained that it was based on the relevant legal basis and the evaluation of the evidence received directly and indirectly.


      Meng Jie actively prepares counter measures


    Regarding Fufang's prosecution to the court, Meng Jie home textiles will respond positively to the media response. At the same time, it will synchronously start the procedures for investigating the relevant legal liabilities to the market players suspected of publishing false information, so as to safeguard the legitimate rights and interests of the dream home textile company. Pi Shiming, director of public relations of Meng Jie home textile, told the Information Times reporter that Meng Jie home textile is preparing countercharges. The counterclaim procedure has probably gone to 80%. Currently, most of the counterevidence is held, while the market participants who are being investigated for relevant legal responsibilities are not limited to Changning fuanna, but also to other Anna stores or distributors.


    For the counter measures of Meng Jie home textiles, Hu Zhenchao, fuanna's deputy director, responded that she had not received court summons for the case of Meng Jie countercharges, and if she wanted to take legal proceedings, fuanna would also respond positively.


       industry


    "War of words" ended in court ruling


    A few days ago, PI Shiming told reporters that Luo Lai had already communicated with Meng Jie home textiles, and the two sides of the board of directors and secretaries had all communicated and reconciled. But fuanna recently filed a lawsuit against the court.


    Prior to this, Guangdong household Spin Xiao Jiancheng, Secretary General of the association of commodities, said in an interview with the Information Times reporter that at that time, the dream of home textiles should be mainly based on evidence. The attacked party should take legal action to prosecute the court. The court ruled that the company's attitude should be publicly released. If there is no law, it will lead to endless "war of words". The progress of the current events seems to confirm this statement.


       Strengthening industry legislation is the key.


    In recent years, the three giants of home textiles have been repeatedly rubbing. In this regard, insiders say that the dispute between the three giants reflects the fierce competition in the home textile market. The current fierce dispute is due to the innovation of the channel. At present, the electricity supplier channel of the home textile industry is developing rapidly, and the O2O is rising. "The development path of China's home textile industry has reached a key node, and the enterprises are trying to grab the market, and the channel revolution will bring disputes." The source said.


    In addition, the emergence of new O2O channels, WeChat and other new media management standards are not perfect, the law "short board" did not butt the market, some enterprises will take advantage of the legal gap to attack competitors accurately, "at present, there are gaps in the law, the cost of defamation is too low." If anyone in the industry sighs, large domestic textile enterprises often fight against each other. Vicious competition is a malpractice for the whole industry, which will consume the trust of the brand in the hearts of consumers, and eventually lead to three losses and injuries, which is not conducive to the overall development of the industry.


       brand Expert Xu Yi Qiang said that in the current market environment accompanied by major changes in the Internet, China's home textile industry needs more temporary solutions. Xu Yi Qiang appealed to the state to introduce relevant laws and industry norms as soon as possible, strengthen supervision, and severely crack down on unfair competition.

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