Luxury E-Commerce Market Downturn

Here world clothing shoes The Xiaobian of the hat net gives you an introduction of the monastery financing of over 100 million US dollars, which is hard to achieve the luxury market downturn.

The Chinese luxury goods business Temple library network announced in July 21st that it had received a new round of financing, and the leading investment fund was China Media Capital Partners (CMC), a well-known fund invested in the media direction. Temple library network did not disclose the specific amount of financing, but it claims to be more than 100 million yuan US dollars.

Public information shows that in 2011, the monastery was invested by US $10 million in IDG capital. In 2012, we won second dollars of investment in Yintai capital, IDG capital, Bertelsmann Asia Investment Fund and Sen he investment. In 2013, we got the third round of US $second financing from Pangu innovation and investment company. Temple library as an electricity supplier is also under the opening line of the channel, through the club, consignment and other ways to open entity experience shop, currently in Beijing and Shanghai have solid projects.

It has been said that the temple library intends to purchase the Milan Station Holdings Ltd (1150:HK) Milan station, which has been seeking sale, but later it failed.

Luxury industry analyst Tang Xiaotang said the whole of China Luxury goods The downturn in the industry is no exception to the part of e-commerce in the industry. However, a lot of hot money has invested in China's e-commerce industry, and has generated a large number of stars and big market capitalization companies such as vip.com and jumei.com. "Luxury electric providers do not have many special success cases in the world. Represented by Italy Yoox and British Net-a-Porter, this year's performance has been sluggish. The former stock price has fallen by about 30% so far, and the latter has been losing money because of investment problems and has changed the strategy of covering the middle and low end market."

It also dropped more than 70 pounds from more than 50% pounds to less than 30 pounds, and the ASOS market also led to a general fall in the UK electricity supplier. In the luxury sector, the Milan station (1150:HK), similar to the temple library network, also issued a profit warning at the end of last month. In July 11th, Yao Junda, founder of Milan station (1150:HK), was also stepping down as chief executive officer of the company, leaving the group's future to be overshadowed. Bank of America Merrill Lynch (America) last month released a report on "The Revenge of the rich and the poor: Piketi and the rich economy", explaining the downturn in Hongkong's high-end retail industry, including the Hongkong station. Hongkong's retail industry has been down for 4 consecutive months since February, and the luxury industry has been battered. So far in 2014, share prices of technology stocks, including e-commerce, have repeatedly plunged. British electricity supplier ASOS PLC (ASC.L)

"Exclusive exclusivity of luxury goods" Electronic Commerce The threshold for entry into the field has been greatly improved. At present, China's so-called luxury electric business has a crisis of confidence. The supply and selling problems are very sensitive. Although a few international brands are involved in cooperation, they can not be promoted. Besides, the main consumers in the e-commerce industry are still concentrated in Taobao, and the main consumers in the luxury goods industry are still concentrated in the physical stores. According to Xiao Tang of Shi Tang, there is a great relationship between high-end consumption and the overall economic income and household disposable income. "Just like China can not have social applications such as instagram, Chinese consumers are not yet able to collectively consume luxury goods online, and they will not achieve them for a long time."