National "Sales Champion" Cited "Fur Predators" To Change The Original Industry Mode.

< p > industry insiders agree that the fur market in ice city is facing a large-scale shuffle or inevitable. The original industry mode will also be further enriched and promoted.

< /p >

< p > < strong > < a > href= > http://fz.sjfzxm.com/ > > countrywide < /a > > selling crowns > attracting "big crocodile" > /strong > /p >

Heilongjiang, as one of the largest fur consumption terminal markets in the country, has always been more than the total sales of the two provinces in Liaoning and Jilin. At the same time, Harbin is also the most marketable and popular market for Chinese leather clothing. The annual consumption capacity of 30000 to 35000 parts and the market throughput of several billion yuan make many "fur predators" salivate.

< /p >

In addition, Harbin, as a political, economic, cultural and pportation center in Northeast Asia, enjoys excellent geographical location, profound consumption of leather, and huge market potential. P

At the same time, Harbin is also a very western and atmosphere city. It combines the Chinese and Western culture, and the public dress leads the trend. Not only does it have large leather and fur consumers, it also has close ties with Russia, and is the best bridgehead to enter the Russian market.

< /p >

< p > although China's fur sales are not comparable with that of developed countries, it is not comparable with Japan and South Korea in the Asian market, but this shows that China's fur market still has great potential to tap.

In China's regional markets, Harbin, Changchun and Shenyang are ranked one or two and three respectively, which is one of the main reasons why the "fur predators" have chosen to enter the ice city.

< /p >

< p > < strong > < a > href= > http://fz.sjfzxm.com/ > > /a > expansion market is facing saturation. < /strong > /p >

< p > according to Liu Yuan, manager of a famous fur brand in Harbin City, more than 10 years ago, there were more than 200 merchants in fur market, but with the increasing competition in the industry, there were only more than 70 brands left and right, mainly in the outer and inner districts.

In the winter, big supermarkets such as Yuanda, ha one hundred and Qiu Lin will also be stationed in some fur brands, and the fur market pattern in Harbin is basically stable and the market is relatively stable.

< /p >

< p > in the existing market, some of the world's major brands are basically in the ice city, but the scale of business is not too large. This is also mainly restricted by market demand. KC's fur business area should be the largest, estimated at 16 thousand square meters, and its brand can reach several thousand square meters of business area even larger "fur city".

< /p >

< p > Liu Yuan gave a simple account to reporters, adding up all the fur business areas of all the brands in Harbin, which may be about 100 thousand square meters.

But look at the three fur giants that are about to open. The second phase of the international leather city is about 100 thousand square meters. The fur city of Hongkong is about 300 thousand square meters, while Haining leather city has leather clothing and leather goods bags besides its fur business, but its 240 thousand square meter specialized market area is definitely super large.

In view of this, once the fur city is opened, the fur market in Harbin will face a state of over saturation. This will undoubtedly cause great impact on the local dealers in the ice city, and the market will face a reshuffle.

< /p >

< p > < strong > > a href= "http://fz.sjfzxm.com/" > competition < /a > upgrade, "fur Predator" brings a new mode < /strong > /p >

< p > reporter learned in the interview that before the three big "fur predators" enter the ice city, there are three kinds of marketing models for local fur dealers. One is factory outlet stores, such as Shulan, the first lady, and so on. They produce their own factories, while manufacturers sell direct outlets; the other is the store and factory cooperation, while the storefront only sells, but the business is all others' brands, such as Warren Baer and other brands of your wife. Another is the northeast tiger skin pattern, has its own brand, purchases raw materials in the international market, and then designs by its own design team, and then designs by the own design team, finally entrustment processing.

< /p >

< p > from the media coverage, the three major forthcoming fur cities have brought new ideas and new models. For example, Tong Er Bao leather city and Haining leather city aim to create "leather products distribution center for Northeast Asia, including shopping, leisure, cultural tourism, creative research and development, and fashion trends".

The fur city of Hongkong has also launched the "largest one-stop leather, fur, leather goods trading center, brand exhibition center and brand incubation base".

It is not hard to see that the "one-stop" platform emphasized by the three companies not only includes logistics services, but also includes online e-commerce and offline entity distribution display shops, so we can enjoy one-stop service on this platform.

This platform will completely change the original pattern and operation mode of the local fur market, and the local fur retail investors may eventually be grafted onto the large platform of these fur cities, even though many people are waiting to see it in a short time, but in the long run, this is an industry trend that is hard to change.

< /p >

< p > < strong > new and old contending, the key to breaking the investment is < /strong > < /p >.

< p > look at the three fur giants of Tong Er Bao International Leather City, Hongkong fur city and Haining leather city. They are building super platforms for big business and big logistics. There are still some listed companies, but their concentrated market will inevitably collide with each other. In addition, the current market is facing the situation of over saturation, so we are faced with the situation of investment difficulty.

< /p >

< p > for this, insiders say that the development trend of fur market is undoubtedly the most favorable for consumers, because the industry competition is becoming increasingly fierce, and the quality of products will not only get better and better, but also the price will be lower and lower.

From the national and even more developed cities in the world, it is an inevitable trend to pfer large shopping platforms or specialized wholesale markets to suburbs.

At home, Shenzhen, Guangzhou, Chengdu and other places also have successful precedents, no matter bus, train, or light rail, subway and other convenient means of pport can reach the market periphery, and such a large platform can effectively integrate the original business format effectively, because with the urban storefront, the high rent of warehouse and the inconvenience of logistics, traditional businesses will gradually lose competitiveness compared with the traditional ones.

< /p >

< p > but from the current market situation, traditional businesses are not as pessimistic as they imagined, because the three fur giants that are about to open up are also facing fierce market competition. Franchisers are also weighing their support for merchants, preferential policies, advertising input, e-commerce platform construction, property service quality and so on. Under the current market share limited space, the investment situation of these three platforms is not too optimistic, which has left room for traditional businesses. Even if everyone chooses a platform to develop sooner or later, they all hope to find a better family.

< /p >