Outdoor Brand Advertising Marketing "War" To Increase Brand Awareness

　　 Open the bar

A new bar called "donkey tribe" in Quanzhou SHOW world is a small wine cellar. The first floor is a water bar. The two floor is a private room. Different from other bars, the banner of the lion brand outdoor brand club is the derivative product of the brand club, and the lion brand outdoor has also taken the first step in exploring the cross boundary marketing of outdoor culture.

Xu Rongsheng, the chairman of the lion brand outdoor products Co., Ltd.: the idea is: the three floors up and down, which add up to more than 200 square meters of heaven and earth, should be able to reveal all kinds of outdoor elements from the beginning to the end, and this little static bar is an exchange platform, which can revitalize the lions' outdoor culture. "Even in the future, we may integrate the lion brand outdoor equipment products through this cultural form, just like Starbucks stationed. clothing Like brand terminals, such a terminal mode that integrates culture, sales and experience communication is a new attempt for every outdoor brand in the country. However, the premise of these attempts is to learn to operate with professional teams, whether they are self built or directly introduced, all need to run with brand enterprises for some time.

　　 Doing public welfare

In June, the first international mountain rescue competition held by CAN TORP was successfully concluded in Dongshan. According to Chen Ruidian, chairman of CAN TORP of the outdoor group, with the development of outdoor mountaineering in China, there is an urgent need for a matching mountain rescue security system. But at present, the domestic mountain rescue system is still not perfect. Most mountain rescue teams come from non-governmental organizations, and their overall professional skills are uneven. Chen Ruidian then thought to join hands with the China Mountaineering Association to hold the first international mountain rescue exchange CAN. TORP.

In addition to hosting the first international mountain rescue competition, CAN TORP also plans to launch public welfare projects such as "mountain rescue team support training", "CAN TORP mountaineering adventure school" and so on, and has trained a number of important reserve talents for mountaineering and outdoor sports in China. CAN. TORP said that it will work hard to promote the healthy and sustainable development of mountain rescue work in the future. It hopes to participate in outdoor public welfare activities for a long time and promote the CAN TORP brand, and finally calls for more people to participate in the outdoor public welfare of CAN TORP.

In May 28th, the launching ceremony of the spiritual construction public welfare project, "walking power" launched by Chen Kun, was held at Tsinghua University in 2014. Xun Zhou, Sun Mian, Pan Shiyi and Wang Lifen attended the launching ceremony. With the official opening of the fourth season "heart and trail Dunhuang" campaign, the outdoor brand, Northland, once again became the only designated sponsor of the "walking power". This kind of public service activities under the aura of the stars can naturally attract more people's attention.

　　 Play games

According to foreign media reports, the US outdoor equipment manufacturer Kryptek will provide inspiration for the design of weapons and costume camouflage in the call of duty 11: Advanced warfare. The company was originally founded by two American veterans who participated in the war of freedom Iraq. They developed and produced some tactical equipment according to their own practical experience. Because of their excellent usability, their products are loved by army fans and outdoor sports enthusiasts.

According to a picture of Kryptek's official website, some of their camouflage concepts will appear in the "call of duty 11" in sledgehammer studio. Some of the camouflage concept designs announced from the official website show that they will provide very cool inkjet patterns for Exo equipment and some future weapons in call of duty 11.

　　 On TV

The first season of the "secret" program was broadcast in Tianjin TV in 5-6 months, the second season program was launched before and after the exhibition, and a star leading outdoor experience is coming. As the official partner of the program, the company designated outdoor products to provide brands, including outdoor clothing and backpacks for guests and staff of the program. shoes Outdoor outdoor products, including products and camping equipment, and outdoor professional recruitment activities in the outdoor industry before the early stage of the program. Invite senior experts from outdoor industry to join the program and conduct professional outdoor guidance.

It is understood that the first season's participation in outdoor adventure stars include Sha Baoliang, Fan Yichen, Wang Qianyi, Li Weijia, Xu Rui, hadron, Li Boer, Hao two, Wang Yuexin, Shang Kan, Wang Yuexin, Hun, Hun, Hun, and so on. This is not only an effective exploration and attempt for China's outdoor TV programs, but also an opportunity to promote and lead the development of the outdoor industry.

　　 Film making

The Japanese movie Yue is adapted from Shizuka Machi's best selling novel, which tells the story of Shimazaki Miho as a volunteer for mountain rescue. Throughout the movie, outdoor brands can be seen everywhere. The protagonist Shimazaki Miho, the underwear is all MHW, the backpack is mammoth, the glove is mont-bell, the down jacket is TNF.

In the vertical limit of virtue, the actor wears an ancient bird. clothes The camp's tent is MHW, Patagonia's fleece, TNF's down jacket, OR's kettle, Ward's backpack, and a movie can be a great gathering.

Some outdoor brands simply shoot their own micro films. The Korean outdoor brand KOLONSPORT in 2013, in order to commemorate the special moment of brand 40th anniversary, funded the film "love's scissors stone cloth", and launched the 40th anniversary commemorative money. Clothes & Accessories 。 The film was handled by Jin Zhiyun, a famous Korean director, and the first line stars Yoon Kye Sang and Park Shin Hye were male and heroines. In May 20, 2013, the full version of the film was formally launched, and it was reacted very well on the opening day.