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Shishi Shoes Enterprises Write Rural Articles With Concrete Actions

2009/2/24 0:00:00 10228

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With the gradual implementation of the first document of the State Council, expanding the rural market has become a new opportunity to expand domestic demand this year. This business opportunity has also brought some sharp eyed spun apparel and footwear enterprises owners to see that some enterprises have adjusted their marketing strategies and product positioning this year, turning the market tentacles to the rural market in a timely manner. Yesterday, Shishi emperor clothing company received a telex from Chongqing Wan County self operated company, and asked to send a batch of clothes according to the single speed. This is a group of medium and low quality casual wear with good quality. After arriving at Wan County, it is mainly for some county stores. Two days ago, the clothing company held a special marketing meeting, requiring some self operated companies located in rural cities to focus on the development of the three tier urban market and appropriately adjusting the sales prices of some garments in these towns. During that time, the brand clothing was selling well in some county towns, especially Township stores. "When household appliances go to the countryside, the quality of life of farmers will be greatly changed, and the brand clothing will also increase accordingly. As long as we are marketable, this is a big new market. " Mr. Zhang, the marketing manager of the company, is full of confidence. In the past, clothing imported into the rural market was dominated by "brand goods". This year, the expansion of rural market demand is a major play. Many Shishi "wholesale market" clothing enterprises have not passed this business opportunity, some brand clothing enterprises have also adjusted the terminal market positioning, produced some more in line with rural consumption style clothing. Let more peasant friends wear brand clothes, which is actually a main direction of "expanding domestic demand market". The head of the Municipal Economic Bureau thinks so. Two days ago, an export garment company and a wholesaler in Jiuquan, Gansu, entered into a business. They sold the 20 thousand different styles of sportswear to the market at the right price. According to the person in charge of the enterprise, the quality of the garments is good, but they didn't sell after last year's foreign market changes. It is understood that this year several export garment enterprises have fought the idea of the rural market. The development of the rural market is not just about "selling stocks", but the reporter noted that some of the export enterprises in Shishi, while the current foreign market is shrinking, on the one hand, expand the intensity of emerging markets abroad, and on the other hand, turn their production capacity into the domestic market, while the rural market is a major direction. Some export garment enterprises organize special people to design patterns for rural urban consumption habits, and strive to make products open to a new market in China's rural areas. The key is that the shoe companies are putting on brand shoes. "Nowadays, the living standard of farmers is constantly improving. Under the situation that the supply and demand of the whole city market is becoming more and more saturated, the rural market has great potential to dig." A few days ago, the chairman of the wood forest wing state threw out this new idea. The brand shoes and other key footwear enterprises have adjusted some domestic market positioning this year, and have designed many fashionable and durable leisure shoes to meet the needs of more rural consumers. At present, the products of some brand backbone shoe enterprises have already set off a great wave of sales in some rural cities and townships in China. This year, the company put forward a loud slogan: let farmers' friends wear "rich birds". In order to achieve this plan, the company held a seminar at the beginning of the year to participate in the two or three tier city agents, focusing on the problem of "rich birds" entering the rural market, and received warm response from the participating agents. At present, the plan has been put into practice. Many "rich birds" brand casual shoes have been put on the feet of rural consumers through the new sales terminals of rural cities in recent years. Wang Xiaonan: editor in charge