Designer Andre: Stick To Fashion Design And Go Against The Trend.

Chengdu, the famous Millennium City, has never been lacking in fashion elements. With the improvement of the consumption level of fashion life, the city gradually converged the international fashion resources while integrating the local "fashion power", and closer to the goal of building the "fashion capital of China". At the end of the "2014 AI China Chengdu International Fashion Festival", it fully demonstrates the integration of local fashion and international fashion, and some of the brand's production process and design elements are pleasing to the surprise.

Comfortable women's shoes

Fashion Festival highlights

On the "2014 AI min China Chengdu International Fashion Festival", annastar, a shoe brand Anna independently developed by Chengdu AI min group, has attracted the attention of industry and consumers. Chengdu AI min group was founded in 1996. After nearly 20 years of development, it has become a group enterprise that integrates brand building, independent research and development, manufacturing, trade and marketing, and fully participates in international competition. The company is the first shoe manufacturing enterprise in Sichuan province to obtain import and export operation rights. The first one to go abroad, the first to register in foreign countries, the first in the western region to pass the ISO9001:2000 international quality system certification, and the western region footwear to pass the title of "export exemption" by the AQSIQ, the first two shoe enterprises that were reported by CCTV13. Every year, the company invested heavily in R & D design in R & D centers and international design teams in France, Italy and China, thanks to the strong synchronization of international fashion.

At present, annastar, the most fashionable brand of AI min group, is also growing up with the growth of the company. Her product, style and quality are getting more and more familiar with the market, and are also being recognized by more and more friends in Chengdu. Apart from comfort and practicality, more importantly, products are closely integrated with international fashion elements, not only in China, but also in the world.

Popularity of imported shoes

Enhance the new height of fashion

Annastar advocates "being free and self", reflecting the experience of people who dare to follow their dreams and put them into practice. At the same time, they insist on their unique style and personal taste and do not drift with the tide. No matter what kind of environment it is, you always make yourself real! The product is based on the comfort defined by the high quality process, and the "comfortable leisure and enjoyment" is the core of the positioning, creating the comfortable shoes, with the characteristics of "comfort, vitality, nature and quality".

Entering annastar stores, you can feel that whether it is shop decoration, shoes design, color style, are all filled with the taste of young fashion. The technology comfortable women shoes, as the exclusive positioning concept of annastar, aim to convey the confidence of consumers to their own R & D, manufacturing strength and resource integration ability, and to upgrade the impression of consumers' comfort and leisure and fashion to a new height. Annastar market positioning continues to adhere to the positioning of high-end shoes, and the target customers are urban fashion and taste women. Surprisingly, in annastar, you can purchase from 1600 yuan to 2000 yuan the price of pure imported shoes from material selection to production and production in Italy. This kind of affinity is also a small contribution made by annastar to the development of home fashion industry.

Annastar brand director told reporters: "our brand is the most important product design and quality, the company will send people to participate in the four fashion week every year, more directly understand the international fashion information. Therefore, whether the product design style, material or technology, annastar can reach the international standard.

Stick to fashion design

Annastar goes against the trend.

In the first half of 2014, annastar handed in a satisfactory answer. In the fierce competition in the industry, the market is shrinking, annastar still maintained its growth. This is closely related to brand's importance to design and quality. "In the face of all kinds of crises, we are also facing a difficult environment, difficult development, and trying to improve and change from different angles, but always insist that fashion design has not changed." The brand director said.

In 2001, the company set up R & D design center, hired senior designers from home and abroad to form an international professional R & D team. Now the R & D design center is 2500 square meters, equipped with advanced 2D, 3D auxiliary research and development equipment, and has over 100 professional designers. At the same time, the company also attaches great importance to the training of the following R & D personnel. Also many times for the community, holding the "Ai Miner Cup", "Anna family" cup designer competition.

The fashion and high quality technology that has always been adhered to has injected persistent vitality and vitality into annastar, and is becoming more and more dazzling in this vibrant fashion capital.