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Luxury Electric Providers Have Been "Sacked" Will End In Desperation?

2014/7/29 15:50:00 59

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Luxury Goods Electricity Supplier Market Quotation

chaos! < a href= "http:// www.91se91.com/news/index_c.asp" > luxury goods < /a > electricity providers have "fallen" /p >
 as early as 2008, luxury electric business began to rise, and a large number of e-commerce providers who had subverted luxury sales mode were on line. By 2010, it was beginning to move on to the right track, and investors were very popular about it as if they would become the next Taobao. At that time, because luxury online shopping is still new in China, its convenient purchase characteristics are also welcomed by a small number of consumers. Luxury electric providers began to have a place in China and grow rapidly. 
 only from the data point of view, luxury goods < a href= "http:// www.91se91.com/news/index_c.asp" > online shopping market < /a > potential is very huge. According to the data provided by China International Electronic Commerce Research Center, the spanaction scale of luxury online shopping market in 2013 was 20 billion 820 million yuan, an increase of 34.8% over the same period last year, while the whole year of 2014 is expected to reach 27 billion 430 million yuan, which means that the potential of the market can be further excavated. Even more gratifying is that compared with the entire luxury market, online shopping sales account for only 3% of the total sales, which is far from the developed countries. China is already the largest consumer area of luxury goods, and the future of luxury online shopping is still bright. 
 but in fact, after the initial crazy expansion, the luxury electric business has been declining and even gradually collapsing. In less than two years, the companies such as pin Ju, Jiapin, hoha and other luxury electric providers have been closed down. In May this year, the famous luxury electric business enjoyment network, which has always been very high-profile and invested tens of millions of dollars on the line for only a month, collapsed. 
 luxury online shopping market is expanding, but the professional luxury business performance is shrinking, most of the annual sales are below 1 billion, and the growth of performance is also very slow, so that the enthusiasm of investors has gradually cooled. After losing financial support, some luxury websites were unable to operate, and finally ended in bankruptcy. However, just recently, a new round of financing has been "close to completion", and the amount of financing will be the largest in the history of luxury electric business. This seems to have injected a great deal of excitement into the luxury business. But with the current situation of the luxury shopping market, perhaps it is just a short "thirst". If there is no appropriate model to support, it will eventually step on the back road of other luxury goods. 
 > a href= "http://? www.91se91.com/news/index_c.asp" > supply chain < /a > broken electricity providers have no alternative. /p >
 there are many factors in the breakdown of luxury electric business. The most important problem is the supply of goods. You know, luxury is a special commodity, and the value of carrying it is much higher than that of ordinary commodities. Because of its particularity, its supply chain is more sensitive. Luxury goods providers in China have not really solved the problem of supply since 2008, because luxury goods are basically limited in order to ensure their taste and appreciation. And in order to better serve consumers, let consumers experience the "God" feeling, are mainly offline shop sales. 
 almost all luxury electric providers have not received the online sales authorization of luxury brands, but only through agent channels and purchasing agents to maintain the luxury goods sources of the website. For example, almost all the luxury brands can be bought on the Internet, but in fact, none of these luxury brands has been authorized by the respected network. In this way, we will inevitably encounter a series of problems, such as the authenticity and the supply of goods. Luxury business is sandwiched between luxury brands and consumers. Once the supply chain has problems, let's ask which electricity supplier can always support it. 
 in addition, luxury goods seem to be "big and tall", but the bulk of profits belongs to luxury brands. If they are only sellers, their profits are very low. Before that, luxury brands opened shop on the Internet, but they took the statistics of Warcraft online and offline. They did not damage their brand value at low prices. Similarly, no matter how the luxury goods supplier is handled, the cost is relatively high. This is contrary to the survival mode of other segments of e-commerce in the online shopping market. The general electricity supplier is to lower the purchase price and increase the marketing input, so as to get consumers' attention with the selling point of the commodity below the offline price, and ultimately profit from the volume. But the investment of luxury electric business in marketing is also very huge, but it is not normal to guarantee profit by way of quantity. Obviously, it is abnormal. 
 users get the bottomless pit of difficult to swallow up funds /p >
The breakage of supply chain is the biggest headache for luxury electric providers, but there are still some factors to accelerate the collapse of P. No matter how popular the luxury goods are, the luxury buyers are always high-end users. The online shopping market has always been the winner. If you want to screen high-end users in online shopping users, it will be a huge investment for luxury electric providers. Users will not find their own entrance to online shopping luxury goods. Luxury electric providers can only start with marketing means, laying a large amount of funds to attract users to enter. 
"P >" later, in view of the taste of high-end users, luxury electric providers must also have stricter business models than other categories of electricity providers, in order to improve the repeat purchase rate of high-end users. This is a long-term accumulation process. In this process, capital is the most important factor. Tens of millions of dollars or even billions of dollars of funds can only support a very short time, the bottomless pit of funds can not be satisfied, and the collapse of luxury electric business is near. 
The consumption group of "P > luxury goods is actually very special, and can not be treated in a conventional way. For them, price is not a decisive factor in buying. What they enjoy is the service they enjoy during the purchase process and the noble sense of using luxury goods. Luxury electric business is still just using other business operators mode of operation, and can not give these high-end users high service, and how to capture their hearts? 
 conversion thinking still has a ray of vitality /p >
 broken supply chain, no user experience on tall, and capital chain at stake. Luxury electric providers seem to have no reason to survive. But from a different angle of view, the poor will change and the change will pass. It is in such a desperate situation that it is possible to really break out of its capabilities. If a luxury business wants to win, it must spanform its thinking, speed up spanformation and upgrading, and really start from user experience. 
 luxury goods providers can not simply consider themselves a platform for selling luxury goods. They simply regard luxury as a commodity. Instead, we must strive to spanform the luxury sale and sale process into the service on the top, bringing high-end users not less than the enjoyment of the physical stores. More must have its own characteristics, can not be as stereotyped now, always bring users fresh feelings. If there is still no improvement, luxury electric business can only be spanformed as early as possible. 
 there are already some luxury electric providers beginning to spanform to the whole category platform. The network is also different from the general category of electricity providers. It uses its accumulation in the luxury sector to get 50 or so brands or platforms authorized by eBay, Korea's largest online shopping platform Gmarket, and the three KarmaLoop providers of the US tidal power provider, and becomes a service provider of offshore e-commerce platform. This is a new way for the current luxury business operators. Of course, the new mode of Xiu Xiu net is not necessarily suitable for all luxury electric providers. But as long as we start from our own advantages, we can get out of the predicament of a single luxury platform and find a different future.