Analysis Of Women'S Wear Brand Management

From the economic point of view, luxury refers to the products with the highest value / quality ratio in the market, and the understanding of advanced women's clothing brands should be started from this angle, instead of merely referring to the 18 brands of "high fashion" produced by the Paris top tailor Fashion Association. According to the yardstick of economists, that is, the quality standard, McKinsey defines luxury as "goods that are priced higher than consumer goods". This definition of economics includes the concept of the basic utility of brand. Here, the key is not the absolute price, but the difference between luxury goods and ordinary consumer goods. In the same way, the difference between the senior women's wear brand and the ordinary women's wear brand is the difference between them.

Define advanced women's clothing as extravagant What does the consumer product mean? What are the elements of the so-called luxury that it represents? Etymology can help clarify this concept. Luxury originates from "Lux" and Latin means "light". This can understand the typical characteristics of high-grade women's clothing as luxury goods: the high-end women's wear brand is shining. The visibility of advanced women's clothing is crucial. Luxury should be visible to consumers. Therefore, advanced women wear labels to externalizing their internal characteristics: the brand must be visible and touches. For example, Gianni Versace Versace can easily see the "Mdusa snake devil" Avatar on the design or the tag of all products in the design of sub item and sub card, symbolizing the spirit of Gianni Versace with the spirit of mythology, representing the fatal attraction, and her beauty is so confusing that people who see her instantly become stone. Versace has been pursuing this kind of beauty deterrent all his life. His works are always full of extreme perfection, so that they are on the verge of destruction. The brand logo of advanced women's clothing is the embodiment of beauty and the best form of artistic expression.

The senior dress is an embodiment of the high taste of the times, which should be inspired and inspired. It represents advanced. white collar The specific culture and lifestyle of the female class. The senior women's clothing brand has become a "lovable sign". Consumers need to define their personalities and buy some lifestyle. The unique designer of Italy is MaxMara, GiorgioArmani, GianniVersace, Gucci, Prada, Fendi, D&G...... It is gaining popularity among many followers, because these brands interpret their own cultural understanding and recognition of their way of life. The senior women's clothing brand is not only consumer goods, but also the high standard of white-collar women's elegant taste. Women need advanced women's clothing brands to express themselves in order to match their interest in social circles. Advanced women's clothing not only relies on consumer's trust, but also has its own mechanism, strategic conception and interest standard, and spare no effort to achieve these goals.

Just as light brings life and prosperity. haute couture Brands also have symbolic meanings. In the United States, every senior clothing brand has its own clear positioning, conveying the symbolic meaning of the brand itself. For example, "Polo" represents the life style of the middle and upper class in the United States; "Tommy" interprets the way of life of the younger generation of the United States; "Naulica" means sports, travel and ocean; and "CK" represents the sexuality and vitality of people in the United States. The senior women's clothing brand should be the embodiment of creativity and inspiration. The production of advanced women's clothing is made up of innovative elites. Their ingenuity attracts the elite in the elite society and society. High level women's clothing also has high requirements for their consumers: the ability to pay for advanced women's clothing and the appreciation of their artistic taste.

Besides etymology, sociology and history can also help us further understand the meaning of the word luxury. Luxury is a symbol of the nobility. It is the separation of the senior people from the society. In this sense, the senior ladies dress solidified and extended the past aristocratic taste and status in the form of merchandise. In a democratic society that has abolished the aristocratic system, it is unthinkable that advanced women wear and retain some social ideals and values of the aristocratic society. The senior women's wear brand makes the product famous, bringing honor and dignitaries to the women who have it. Gucci (Gucci) is a typical example of this. Gucci brand has always been famous for producing high-end luxury products. Whether it is shoes, bags or clothing, it is a symbol of identity and wealth, becoming a wealthy consumer of upper class society. The famous French fashion brand Christine Dio (CD) has always been a synonym for the beautiful women's wear. He has chosen the high quality gorgeous fabrics to show dazzling, glittering gorgeous and elegant women's clothing, which has attracted much attention from the fashion industry. He inherited the tradition of French senior women's dress, and always maintained a high level of gorgeous design, fine workmanship, catering to the taste of mature women in the upper class, symbolizing the highest spirit of French fashion culture, and Dior brand in Paris. Therefore, advanced women's clothing is not just clothing. Its social significance is much richer than that of ordinary women's clothing brands, and it also needs to be much more attractive.