Lack Of Supervision Of Procurement Channels, Luxury Electricity Suppliers Fake Repeatedly Banned

Jumei.com and Jingdong, which are just listed on the two major stock exchanges in the United States, have been selling luxury items and selling fake products on the exposure platform recently. P

As soon as the news came out, there was a great stir between the industry and consumers.

< /p >

< p > the source of the exposure is a jumei.com supplier named Yi Peng Heng Ye.

It is reported that Yi Peng Hengye is a diversified company. Its main brands include Armani, Burberry, Dior, Hermes and other world famous luxury brands.

< /p >

< p > however, the licensing documents of luxury brands such as Armani and Burberry provided by Yi Peng Heng industry still prove that these luxury goods are customs customs orders for "offshore products", which are faked by PS software.

Jumei.com and Jingdong also responded quickly to the matter in July 28th. Both sides said they had handled the business of Xiang Peng Hengye.

Consumers who purchase goods in the shop can return unconditionally.

< /p >

< p > in fact, the news of the sale of electronic business platform has been heard in recent years, and the high price luxury goods are just the hardest hit areas of counterfeit goods.

It is doubtful why luxury goods providers often run fake goods and repeatedly ban them. < /p >

< p > we might as well start with the whole industry chain and analyze the reasons for this phenomenon.

It can be said that the problem of supply is the root of the sale of fake luxury goods.

At present, there are mainly three ways to purchase luxury goods by e-commerce: first, purchasing goods overseas, or from "dealers", "acting factories", "Oteri J" and other channels "sweep goods", the quality of products of this channel has certain guarantee, but the price is relatively high.

The two is to enable qualified third party vendors to sell through the electronic business platform.

Usually, the third party vendors only pay the deposit to the electricity supplier every year, and the channel itself lacks supervision, thus becoming the hardest hit area of online luxury goods market.

< /p >

< p > third channels are authorized sales of luxury brands.

But in fact, the brand side will not easily authorize the electricity supplier because of the "scarcity" consideration, so it can really get the brand platform authorized by the brand.

Even with authorization, electricity providers often fail to get enough quantities to satisfy consumers' demand for purchases.

< /p >

< p > the restriction of a series of supply sources makes the electronic commerce platform rely heavily on the sale of luxury goods by third party vendors, and the high profits in the luxury sector also make many third party businesses take the risk.

< /p >

< p > industry insiders pointed out that many brands of luxury brands still earn more than 80% of the profits from the massive investment in brand promotion and the high cost operation of physical stores.

It can be imagined that those high imitation products do not have these brands to invest, and the profits are even higher.

For example, the retail price of a genuine bag is 10 thousand yuan, the cost of counterfeiting is about 100 yuan, the cost of packaging is 50 yuan, the qualification certificates and warehousing costs are 20 yuan, and the logistics cost is 30 yuan, so its gross profit will reach 9800 yuan.

Even if the products are sold at 80 percent off, their profits will still be as high as 1800 yuan.

< /p >

< p > this is because "a href=" http:// "www.91se91.com/news/index_c.asp" > luxury goods < /a > "low price promotion" can gather a lot of popularity for the platform. Besides, these luxury goods are not self operated by the e-commerce platform, even if they are found to be fake, the platform can also clear away the relationship.

To a certain extent, the electronic business platform and the small companies selling these holidays belong to "mutual utilization".

It is easy to see that a large number of small trading companies, such as Yi Peng Heng, are active in the big business platforms.

< /p >

< p > in addition, some consumers' attitude to "knowing fake buying fake" has also prompted repeated actions to ban sales.

An electric business man once said that the entire social fake, and how to make the e-commerce platform unique? In fact, many consumers advocate the world's top luxury brands, but in the hinder of the bursts of shyness can not afford the expensive products, so they turn to the e-commerce channels of high discount, low price luxury goods.

This mentality has led to the growing prosperity of the luxury goods market.

And some consumers found that after buying fake products, they were embarrassed and unwilling to actively "a href=" http:// "www.91se91.com/news/index_c.asp" > rights protection < /a >.

This negative attitude has greatly condoned online luxury businesses to continue to sell illegally.

< /p >

< p > on this basis, the illegal cost of online selling is relatively low, which is also one of the reasons leading to the phenomenon of counterfeit goods.

Once the illegal business activities such as the sale of infringing goods, fake and shoddy goods are found, the commercial and industrial departments can only investigate and punish them according to the laws and regulations such as < a href= "http:// www.91se91.com/news/index_c.asp" > Product Quality Law < /a > and "trademark law", and the penalties are very limited.

For the third party businesses on the platform, the usual punishment for e-commerce sites is to shut down shop.

Therefore, there are still many businesses desperate for profits.

< /p >

The jumei.com incident of P is equivalent to exposing the "open secret" to the public.

What needs to be pointed out is that fake goods can be off shelves, black stores can be closed, but the bad reputation of the electronic business platform will become the biggest number of them.

< /p >