Shanzhai Beijing Hualian Hebei Cangzhou High Profile Investment Promotion

< p > industry insiders say that the Hualian Commercial building has recently launched an investment advertisement in a city in Cangzhou, Hebei. It will not only open 50 thousand square meters of Hualian Commercial Building, but also support the community and office buildings in the development of the silver capital estate.

However, yesterday, Beijing Hualian official said, never opened a shop in Cangzhou, the Shanzhai store or borrow the Hualian brand to defraud merchants.

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< p > according to the only hotline advertised in the investment advertisement, the reporter learned that the Hualian Commercial Building, which is being planned to start, is one of the businesses that Beijing Hualian tries to sink, and the future business area is about 50 thousand square meters. At present, developers are segmenting the shops.

According to its partner, Yin Du real estate customer service, "at present, the price of Hualian Commercial Building is 6 thousand -1 yuan per square meter, and it will rise over time."

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< p > there is no shortage of large a href= "http:// www.91se91.com/news/index_c.asp" > commercial item < /a > in the vicinity. Under the influence of Yin Du real estate and local advertising, most residents living nearby also believe that Beijing Hualian is about to open shop here.

Although Yin Du real estate claims that the project is driven by the integration of Beijing, Tianjin and Hebei, it is invested and developed by Beijing Hualian.

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< p > but reporters in its < a href= "http:// www.91se91.com/news/index_c.asp" > merchants < /a > advertisement found that in addition to LOGO and Beijing Fuchengmen Hualian Commercial Building, including the Hualian Commercial Building, four characters of the font, the characteristics are different from the real Beijing Hualian.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Zhao Guoqing, chairman of the Beijing /a /a Hualian Commercial and commercial Limited by Share Ltd, told reporters yesterday that at present, Beijing Hualian did not invest in shops in Cangzhou. In recent years, Beijing Hualian has been playing down the "Hualian" sign, and the name of the store has been unified into "BHG".

Before 2007, the Beijing Hualian store used a signboard with four characters written in Beijing Hualian. Its LOGO logo was "double flying crane" pattern.

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< p > but in recent years, Beijing Hualian has been playing down the "Hualian" signboard, from the enterprise name to the store LOGO, which has been unified into "BHG".

Although this is seen as the high-end route of Beijing Hualian, it is also considered to be a countermeasure to be abused by the "Hualian".

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< p > in view of a person close to Beijing Hualian, the Hualian Commercial Building in Cangzhou only used the brand name of Beijing Hualian to defraud merchants.

In fact, Hualian was founded by the former Ministry of Commerce in 1989. It was founded in 1989 by the national Hualian Commercial Group. However, its coverage is not limited to retail sales, but also includes catering, hotels and entertainment industries.

In addition, rare Hualian rights protection is also the main reason why it is trapped in Shanzhai.

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< p > data show that in 2012, Beijing South Railway Station, Burger King, Starbucks and other well-known brands, 5 LOGO and store mode and the real Beijing Hualian were far away from the fake Hualian, among which the name of the invoice produced by a Shanzhai Hualian Supermarket is "Beijing morning grand supermarket".

After Hualian's rights protection in Beijing South Railway Station in Beijing, it still failed to prevent the use of the name of Beijing Hualian, such as weeds, registered and joined in various areas.

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