Business Circle And Old Brand "O2O Era" Seize Business Opportunities

Yesterday, the Shanghai Municipal People's Political Consultative Conference held a symposium on the topic of "revitalizing the old brand of Huaihailu Road". In the face of the sudden rise of online shopping, the development of traditional retail industry has been slowing down year by year. The key business circles have been eager to deal with it. For example, Huaihailu Road and Nanjing West Road have introduced the boutique department store; the Lujiazui, the Zhongshan Park and the new Hongqiao have built the air corridor; Xujiahui and Cao Jia Du have introduced the mobile payment system.

The Municipal Commission of information announced yesterday that it plans to support the first batch of 10 consumer goods enterprises technological pformation projects, with a total investment of 1 billion 850 million yuan, and intends to support the amount of 73 million 400 thousand yuan to guide enterprises to improve production management and upgrade industrial energy levels.

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< p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > commercial development < /a > gradually slowing down < /strong > /p >

< p > according to the information issued by the Municipal Commerce Commission, in 2013, the total sales volume of commodities in the city exceeded 6 trillion yuan, an increase of 12.5% over the same period last year, making it the only two digit growth indicator in the main industrial economic indicators of the whole city. The total retail sales of social consumer goods exceeded 800 billion yuan, and the consumption scale maintained the leading position in the national central cities, and the commercial added value exceeded 380 billion yuan, accounting for GDP17.8% of the whole city.

Business tax breaks through 200 billion yuan, accounting for 19.8% of the city's total tax revenue. Business (wholesale, retail, lodging, catering) employs more than 2 million 400 thousand people and ranks first in all sectors of the city.

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< p > however, from the increase of the total sales volume of the city, it was 23% in 2011, 17% in 2012, 12.5% in 2013, and the commercial development gradually slowed down.

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< p > the City Commerce Commission pointed out at yesterday's special meeting that the proportion of traditional commerce in Shanghai business is larger than that of innovative business leaders and business personnel. The phenomenon of homogenization in business circles, business enterprises and commercial formats is more common.

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< p > in the past, the consumption of foreign tourists to Shanghai was relatively concentrated, and the scale was relatively large. However, with the development of commercial development in various parts of the country, the concentration of foreign consumers in Shanghai business tended to decline, accompanied by a large increase in outbound consumption.

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< p > < strong > building corridor adjustment < a href= "http:// www.91se91.com/news/index_c.asp" > business circle < /a > /strong > /p >

< p > according to the introduction, since the beginning of this year, the two level commerce departments in the urban area have focused on the pformation and upgrading of key business circles, and carried out the structural adjustment of business circles, formats, brands and the pformation of architectural form.

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< p > at present, Nanjing East Road introduces the global boutique and new business management mode, forming an urban shopping center, developing and operating the "Nanjing Road shopping arcade" Internet platform, and implementing the "China Time-honored Brand" e-commerce plan.

Huaihailu Road and Nanjing West Road, based on the first-class commercial blocks in the international metropolis, introduce many new business formats related to fashion art, such as shopping mall, boutique, international flagship store, and flagship store, and build a virtual mobile business platform.

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< p > Lujiazui, Zhongshan Park, new Hongqiao and other commercial circles to speed up the pformation of the business circle, build air corridor or underground passage, and create eco business district with the scale, structure, format combination, function matching, environmental space, traffic diversion and other elements.

Xujiahui, North Sichuan Road, Wujiaochang, Cao Jia Du and other business circles expand the wireless network coverage of the business circle, and introduce modern information technology, such as intelligent pportation guidance, mobile payment system, business circle VIP mobile service platform, and so on, to build an information-based intelligent commercial block with coordinated development on line and offline.

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P > for the new town in the suburbs and the new business circles in the key areas, it is important to strengthen the construction of information and intelligentization, pay attention to the building of the ecological environment of the business circle, the perfection of the experience function of leisure and entertainment and the construction of the intelligent business circle of experience.

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< p > < strong > Training < a href= "http:// www.91se91.com/news/index_c.asp" > brand < /a > head door < /strong > /p >

< p > Shanghai economic and Information Committee put forward that in order to revitalize Shanghai's old brand, we must import the brand system.

It is reported that the city's total of 14 enterprises were included in the Ministry of industry brand cultivation pilot, 11 enterprises have become the focus of tracking and cultivating the clothing home textile brand.

Chenguang, Ya Zhen, Heng Yuan Xiang, Dunhuang's 4 brands became the 2013 brand cultivation demonstration enterprise.

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< p > "brand building is a top priority project. Shanghai should take the training of brand leaders as the starting point, and guide social professional institutions to support Shanghai brand training."

According to the spokesman of the Municipal Commission of letters and commissions, at present, more than 10 training and salon activities have been held at Jiaotong University, Fudan University and Donghua University.

In the first half of this year, Huangpu, Minhang and other Guangxi food group and Guangming Food Group held special training for brand leaders, and the total number of trained brand owners reached more than 300.

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At P's forum yesterday, the innovation of the old brand became the focus of discussion among the members.

It is reported that "three gun" clothing, "back" shoe industry, "Shanghai" watches and other enterprises have begun to touch the net, "big rich" and other time-honored brands try APP WeChat marketing.

"Ancient and modern" underwear has completed the first phase introduction of SAP management software, and "double deer" electrical appliances have been pformed into information technology to improve the efficiency of supply chain management.

Business Daily reporters learned that in the first half of this year, the Municipal Commission of letters and commissions first proposed to support the first batch of 10 consumer goods enterprises technological pformation projects, with a total investment of about 1 billion 850 million yuan, to support the amount of 73 million 400 thousand yuan, and to guide enterprises to improve production management and upgrade industrial energy levels.

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