Wechat United Sunning Cold Jingdong's Heart

< p > < strong > WeChat combined with Su Ning, cold Jingdong's heart < /strong > < /p >
< p > if it is true from the terms of the contract, WeChat and a href= "http:// www.91se91.com/news/index_c.asp" > Suning < /a > cooperation does not violate the alliance treaty with Jingdong: Jingdong is WeChat's first partner, not the sole partner. But from a moral point of view, WeChat is so unfair to Jingdong. East elder brother is committed to speed up the Jingdong mobile process, and to achieve profitability in five years, in addition to strengthening the leading position in the 3C field, but also to further build an integrated e-commerce platform, trying to surpass Tmall as the first platform of B2C. < /p >
< p > and Su Ningzheng is an important competitor of Jingdong in < a href= "http:// www.91se91.com/news/index_c.asp" > 3C field, and has established a cooperative relationship with ally WeChat. It is undoubtedly a big fire in the backyard of Jingdong. 3C is still the most important category of Jingdong when the Jingdong integrated business platform is not stable. Otherwise, when the 618 Tmall war is not going on, it will not win the "cool China Alliance". WeChat's cooperation with Suning completely ignored the feelings of Jingdong ally, which only proved that any alliance was unreliable. I do not know how to feel the news of the news. < /p >
< p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > WeChat < /a > need Suning more than Suning needs WeChat < /strong > /p >
On the surface, WeChat's cooperation with Suning seems to be that Su Ning has got the so-called largest mobile Internet access, and then gets the traffic and popularity through WeChat's circle of friends and its access authority. In fact, these are overestimated WeChat's energy in the electricity supplier. < /p >
< p > 618 Jingdong used the same method, and also got the two level traffic entrance, but on the 618 day Jingdong mobile terminal only accounted for 25% of the volume, and at the end of last year, Jingdong had claimed that mobile terminals accounted for 20%. Such a big energy position only accounts for 5% of the share, and we can only prove that we have overestimated WeChat. < /p >
< p > WeChat has been obstructing the process of electronic commerce. Although there are beautiful stories, it is difficult to achieve real idealization. The reason is that WeChat lacks the shopping environment of e-commerce. Users use WeChat at most or socially, shopping will choose hand panning, will choose Jingdong APP, WeChat is difficult to become the sole or first choice of user mobile shopping, and WeChat's electricity business ecosystem has not yet been fully established, only Jingdong has settled in, and has not yet opened up WeChat stores, the lack of parity products and other humanized products, WeChat payment has just risen, user experience has not yet fully adapted. All these are the problems that WeChat must face in the process of electronic commerce. < /p >
< p > to solve these problems, we need to constantly stimulate users' WeChat buying behavior. But we have to say that Jingdong red envelopes are the worst experience in all the red packets. But for WeChat's shopping situation, it is still important to create. In the WeChat concept, cooperation with Jingdong and Suning requires WeChat to promote red packets to stimulate WeChat users' purchase, that is, "spend your money to cultivate my user habits". WeChat can stimulate users' purchase behavior and facilitate its business process only through continuous activity stimulation. So who actually gets much profit? < /p >
< p > < strong > Tencent's interest is great without contract spirit. There is no future. < /strong > < /p >
< p > although there is nothing wrong with WeChat's cooperation with Suning from the law, it must be the heart of the cold Jingdong. Tencent, relying on WeChat's Internet portal story, has cooperated with local public life enterprises such as the public comment network and the 58 city. In addition to constantly giving Jingdong a better position, WeChat will continue to give public comments, 58 or even Suning and other better forms of cooperation. In the user experience has not yet been fully cultivated, but in order to win the alliance in the BAT competition to win more electric products, WeChat users will buy how many single? It is understood that WeChat's position to the public comment network location effect and the public comment itself APP almost can be ignored, and so far 58 has not yet introduced the form and form of cooperation. < /p >
< p > WeChat electric business is like a rainbow to the horizon after the rain, but the beautiful dream can not be touched. But with this rainbow, the platforms and investors are flirting with each other. < /p >
Except for P, Tencent's cooperation with Suning has also greatly reduced the cohesion of Tencent's camp, making it possible for WeChat to become a lax alliance with its strong alliance system. WeChat is still strong in a short time. Other platforms also look at the color of Tencent. Then WeChat's electricity supplier is hard to get past the shopping situation. In fact, the alliance should be shared with each other. There is no solid alliance on the line of Tencent's betrayal. < /p >
< p > WeChat's cooperation with Suning, WeChat is a cheap opportunity, but also a good opportunity to train users' habits. However, the Tencent has been buried with contradictions and disputes. If the disposition is not good, the landmine explosion injury may not only be WeChat itself. < /p >