Businessmen Started Planning Tanabata Consumption Earlier Than A Year.

< p > two days are Tanabata Festival. Liu Heng (a pseudonym) plans to take his girlfriend to Qingdao for tourism. These two days are being launched.

"The main reason for this year is that we know 5th anniversary, so we plan to live a grand life."

This year after graduating from college, the 90 year old guy said with a smile.

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< p > even if it is normal, Liu Heng's love consumption is not low: "2000 yuan per month is quite normal. It's nothing more than watching movies, shopping and eating another meal. If you want to travel together, the cost will be higher."

Liu Heng did not pay attention to such expenses. He said, "two people spend so much time together, spending money is nothing."

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< p > however, not all lovers are so heroic as Xiao Liu.

Our survey shows that 34.2% of respondents spend 501 yuan -1000 yuan in love every month, while 26.6% of respondents spend 1001 yuan -1500 yuan, while those who spend less than 500 yuan a month account for 23.4%.

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< p > through cross analysis, we find that after 70, the love consumption is more conservative, with a majority of 501 yuan -1000 yuan; in the 1001 yuan -1500 yuan, the post generation is more than 70; after 90, because of the restriction of the economic foundation, they occupy the largest proportion in the area below 500 yuan, but in the "1001 yuan -1500 yuan" interval, the proportion of post-90s is more than 70 and 80.

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< p > < strong > 30% of respondents love to spend 501-1000 yuan per month after 70, then after 80% of generous after 90% heroism < /strong > < /p >

< p > > strong > /strong > < a > href= > http://www.91se91.com/news/index_c.asp > strong > Hangzhou < /strong > /a > strong > what festival do lovers celebrate? Valentine's day, Party's birthday and Tanabata Festival are placed in the top three.

< p > so what kind of holiday gifts do Hangzhou men like to give their girlfriends? Our survey shows that < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > is the first choice to give girlfriends. 31.5% of the respondents said "mainly to send clothes", 14.4% of respondents chose bags, third of them were jewellery, accounting for 12.5%, followed by cosmetics, food and 3C products, accounting for a decrease in proportion.

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< p > in daily consumption, food consumption is the highest, followed by movies and outings. The three accounts for 25.2%, 23.3% and 23.3% respectively. In addition, gifts account for 14.4%, singing K accounts for 11.2%, and other fields account for 2.6%.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > strong > Tanabata consumption < /strong > /a > strong > a year over a year, merchants started planning three months ago < /strong > /p >

< p > in fact, many businessmen in Hangzhou also feel that the festival atmosphere of "Tanabata" has become more and more concentrated in recent years.

"A few years ago, the turnover of Tanabata may be only about 50% of Valentine's day, but in recent years, the gap between the two festivals has been decreasing."

This sentence is Mr. Li, who is responsible for coffee on both sides of the Zhejiang Strait. He told reporters that the company started planning Tanabata activities 3 months ago, mainly the design of food products and the training of personnel.

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< p > "as a western restaurant, we value people's plot, Tanabata Festival and Christmas day very much," he said. "Because the average revenue of these festivals is five times that of normal time, which is why we need to spend so much time preparing ahead of schedule."

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"P > Landison Longjing Resort, the InterContinental Hotel, the Kaiyuan famous hotel and other star hotels, and the" Qixi "has been" deployed ".

For example, the Landison Longjing Resort launched the "Valentine's Day package" service. The honeymoon room in the hotel can enjoy the service of the gym, swimming pool and sauna room for free.

The InterContinental Hotel cafeteria will provide two yuan 666 yuan Qixi dinner on the seventh day of the Seventh Festival.

Miss Xu of InterContinental Hotel also said: "as early as one or two months ago, we began to plan the related activities of Tanabata. In fact, the planning efforts of the hotels are actually not lower than those of Western Valentine's day in February 14th, and we obviously feel that consumers are paying more attention to Tanabata every year."

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Less than P, it is worth mentioning that this year's Tanabata products in restaurants are more close to the people.

For example, the two specifications of the cafe on the two sides of the Taiwan Strait are priced below 200 yuan, which is about 100 yuan lower than last year.

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< p > however, the increasingly popular love consumption is also testing Hangzhou men's purse and mentality.

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< p > < strong > 40% Hangzhou men feel the burden of love is heavy, and hope their girlfriend can share the < /strong > /p >

< p > our survey shows that only 13.6% of respondents believe that consumption during love is "totally unaffordable". 47.8% of respondents think that the burden is "not too heavy", 31% of respondents think that the burden is heavy, and 7.6% of respondents even think that the current "love and consumption burden" is very heavy.

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< p >, so more than 40% of the respondents support the AA system during the love affair. In fact, our survey found that 25% of couples are already implementing the AA system.

"From the bottom of my heart, I hope that love will be implemented on an automatic basis, because my own income is not high, and my girlfriend will also spend money," Liu told reporters. "But in fact, it's hard to say, after all, the man's pay is still a traditional concept."

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< p >, then what is the mainstream love and consumption view of Hangzhou men?

This is the voice of most of the respondents.

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