The Magnificent Turn Of Design And Marketing

< p > - an exclusive interview with Mr. Wei Yongchun, general manager and chief designer of the "Onokazu leopard" children's wear brand business department, Fujian, < /p >

< p > sitting in his simple a href= "http:// http://sjfzxm.com/news/index_c.asp" > Office /a >, when it comes to clothing, whether it is men's clothing, women's clothing, children's clothing brand, he knows all kinds of styles, from the international trend of fashion, from domestic children's clothing development, from grasping the trend and innovation, from product design concept, from the display and sale of market terminals, he talks about it, and shares his experience with no reservations.

His deep understanding of children's clothes and his unique insights made the new signing of the Zhejiang general agent admirable and admirable.

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< p > he is general manager and director of design of Onokazu leopard children's wear brand business department, Mr. Wei Yongchun.

A famous figure in a children's wear circle with unusual experiences.

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< p > from 1999 in children's clothing < a href= "http:// http://sjfzxm.com/news/index_c.asp" > brand < /a > design, sixteen years of professional immersion, Mr. Wei Yongchun has served several famous children's clothing enterprises in China.

He served as chief designer, design director, design consultant and so on.

And with exceptional achievements, left a good job reputation.

He has accumulated a wealth of professionalism and experience, and has won numerous awards.

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< p > 2009, won the title of "top ten designers of Chinese children's wear".

On 2010 3.28 Beijing fashion week, China's top ten children's wear designers launched a special session.

Childhood as the first college children's wear design competition and children's model contest and other famous authoritative competition judges.

Many times been interviewed by "China Fashion News".

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< p > the footsteps of the flash are the recognition of the society and the industry.

The honor did not let Mr. Wei Yongchun drift, he regarded honor as a driving force and spur.

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< p > the rule that the market will never change is always changing.

The particularity of the fashion design industry requires designers to stand at the forefront of fashion and always grasp the latest trends in the international and domestic industries.

Style, style, fabric, accessories, craft...

No progress means stagnation. Stagnation means elimination.

Mr. Wei Yongchun is well versed in this unique standard.

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< p > < a href= "http:// http://sjfzxm.com/news/index_c.asp > > learning < /a > is the only shortcut to improve oneself.

Over the years, while devoted to his work, Mr. Wei Yongchun has never given up the opportunity to study and pursue advanced studies. He has been so eager to absorb nutrients and buy a lot of books - including humanities, history and art, to learn from famous designers both at home and abroad, from which he absorbs advanced design concepts and dedication, enriches his design language, and combines art and market perfectly.

Accurately grasp the trend of product development every year and quarterly, and make full use of professional knowledge, years of accumulated experience in design and feedback from client terminals according to the positioning of different company culture and different styles, and adopt different design concepts to make the product conform to the brand style of the company and cater for the needs of the market.

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< p > October 2012, Mr. Wei Yongchun joined the Onokazu leopard children's clothing in Fujian and served as design director.

In the industry, enjoy a good personal reputation. In a short time, the first show of autumn and winter products in 2013 was highly recognized and appreciated by Onokazu leopard customers and company leaders and colleagues.

In June 2014, he began to take charge of the brand division and led the Onokazu leopard team to become the first brand designer in the industry.

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< p > < strong > design inspiration comes from the precipitation of life < /strong > < /p >.

< p > Mr. Wei Yongchun has a minimalist design and is good at interpreting the harmony between man and nature with humanism and nature as design elements.

He thinks that childhood itself is like a beautiful dress. It is an organic part of children's art enlightenment education as well as children's painting and music tunes. It has a subtle influence on children's artistic edification and aesthetic education.

How to maintain his own design inspiration, Mr. Wei Yongchun is also generous.

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< p > pay attention to the details of daily life, pay attention to children's preferences, learn from them their likes and needs, collect the latest trends at home and abroad, observe the places where children appear, so as to understand their dress and dress habits; maintain a childlike innocence and innocence; at the same time, mention that Mr. Wei Yongchun is different from other designers' inspiration sources, he emphasizes the need to keep warm and curious about life, and expand their knowledge, such as movies, music, home furnishing, travel, architecture and even calligraphy, and Mr. Wei Yongchun has dabbled in it.

He thinks that design should not be limited to design itself, but should absorb more inspiration from all aspects of life, so that products can attract customers' eyes and resonate.

"In design, I try to satisfy the aesthetic needs of most people. They do not follow the old fashioned way, nor do they show off their gimmicks."

Mr. Wei Yongchun expounded his ideas in this way.

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< p > this may be that Mr. Wei Yongchun's works are favored and recognized by customers, the most important reason.

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< p > suit yourself is the fashion "/p".

< p > "it's fashion that suits itself."

This is Mr. Wei Yongchun's fashion view, and also his management concept.

Fashion has no fixed mold. Although there are so-called fashion trends every quarter, it is only designers' grasp and understanding of fashion.

For an individual, only his own style is the fashion that can bring his personality into full play.

Similarly, in the same way, how does a company run its business? What mode of management should be used? What mode can be used to manage personnel? It can not pick up people's teeth and copy other people's methods. It should combine with its own characteristics and find out the most suitable ones in practice. Only in this way, can the company have its own characteristics, so that we can find the most suitable way of development and make good use of its characteristics.

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< p > role change, the same is the love of the industry, the interest as a career to do < /p >.

Since P > June 1, 2014, Mr. Wei Yongchun has been working as the general manager of the Onokazu leopard children's wear brand division.

From the previous design to the present design sales, the change of the role, which means the increase of workload and responsibility.

Mr. Wei Yongchun seemed calm and calm. He said that there was no pressure, no oil and no pressure.

Facing up to pressure can evolve into power. He said that when he took over the position, the boss was worried that he was responsible for so many projects. He was afraid that he was not energetic enough. He told the boss easily that he was interested in his career and how to arrange your time properly. Indeed, interest is the best teacher, because he loves this industry, so he enjoys it.

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On the contrary, the biggest change is that we only need to make good products in the past. We should pay more attention to sales and profits as well as grasp the direction of brand development while taking account of products at the same time. P

This requires that when we make decisions and deal with problems, we must stand at a wider and higher level. We must design, promote and sell the market in a comprehensive way, take the overall situation as the key point, balance the line and face, and hang on without losing a million.

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< p > in addition, he believes that some clothing companies will be the executioners of the designer's life before conducting annual orders.

When the end of the trial is finished, the products left behind are too much emphasis on the market, while ignoring the creativity of the designer, often making the design drop Yu Pingyong, insipid and tasteless.

As a designer, the biggest advantage of being a general manager is that he can fully control the balance between art and the market, so as to maximize the designer's interpretation of the product and the grasp of the market.

It is the value of the designer to take the initiative to attack the market and create his own style. In product design and management, he will also listen to the opinions of all sides with an open mind, go to the chaff meal, extract the essence, shape the brand personality, and enhance the consumer's awareness and trust of the brand.

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< p > only in this way can products be marketed and internationalized! < /p >

< p > > and "concerted efforts. New leopard hair" Onokazu leopard children's clothing 2015 spring and summer new product conference and order meeting will be the first show under the leadership of Mr. Wei Yongchun. The customers all over the country are looking forward to opening the curtain from August 20, 2014 to August 22nd. At that time, a brand new "Onokazu leopard children's dress" will be interpreted for customers.

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< p > to talk about the future development plan of Onokazu leopard children's clothing, Mr. Wei Yongchun is confident and confident.

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< p > 2014, in the aspect of system management, we will set up a new management system, conform to company culture and company concept, strengthen the standardized management of departments, improve various working systems, improve economic efficiency, create a personalized team that is in line with market standards, be efficient and enterprising, and have team cohesion.

In the face of brand development, it will create a brand new image and brand positioning, and lay a good foundation for brand.

Onokazu leopard brand will upgrade in all directions, this is his first step, in 2014, step by step, steady progress.

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< p > in 2015, there will be a full-scale outbreak. Every quarter of the product will give customers the expectation, inject vitality into the market and bring different impressions and surprises to consumers! < /p >