Textile And Garment Brands Strive For The Right To Speak And Burst Out

< p > here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > in the industrial layout of Weihai, textile and clothing not only occupy an important part, but also have a large scale characteristic industry.

Statistics from the Municipal Commission of letters show that there are 246 Textile Enterprises above Designated Size and 78 thousand employees.

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< p > affected by the current economic situation and increasing labor costs, textile and garment enterprises are in a "low profit" situation.

Faced with the predicament, many enterprises have been upgrading their sword and actively promoting pformation and upgrading. Through big projects, they have stepped up the new road of brand operation and chain control and meticulous management.

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< p > the project manager of DTV fashion information development and fashion show center is looking at the progress of the project.

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< p > < strong > listen to the story < /strong > < /p >.

< p > < strong > Di Shang Group: dance industry industrialization "one stop" < /strong > < /p >

< p > 18 designs, all of which are industrialized in 1 months, and the order rate is 70%.

This is the new speed created by the group and refreshed the order rate record in the industry.

And this case will become normal as the information development and fashion exhibition center of Di Shang Group has been built.

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P > walk into the project site of information research and development and fashion display center in the high district. A building effect map with a very modern sense and a sense of the times is present in front of the building, and the basic construction is in full swing.

The total investment of the project is 450 million yuan and is scheduled to be completed in October next year.

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< p > "the implementation of this project marks a big step forward for the high-end industry chain.

In the future, we will gather a large number of famous fashion talents at home and abroad, form a chain from design to sample to industrialization, and build an information R & D platform leading the country.

Zhang Shizhe, executive deputy general manager of Di Shang Group, said.

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< p > promote the project construction while opening the docking talks.

At the beginning of June, under the recommendation of China's < a target= "_blank" href= "http://www.91se91.com/" > the designer < /a > Association, the dis group held talks with 3 internationally renowned target= target= _blank href= http://www.91se91.com/ designers, and signed a cooperation intention.

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< p > according to Zhang Shizhe, there are few such projects as information technology research and fashion show center of dis Shang.

Di Shang dares to work, that is, di Shang has formed a relatively complete industrial chain and industrial foundation.

For example, in some enterprises that only make garments, the new fabric needed by the designer's work will become a problem.

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< p > as he said.

Among the many designers of the collaboration, one domestic second line designer has designed 18 spring and autumn clothing for small white collar workers. The material used is wool, but the texture is more delicate, the color is brighter, the weight is lighter than the pure wool, and there is no such fabric in the market.

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< p > and the textile factory of the group of Di Shang Group exerts its advantages, and technicians begin to tackle the problem.

They try to add some cotton in ordinary wool to solve the fabric problems that designers urgently need.

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< p > "synthetic fabrics, production samples, made of" a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, in 1 months, after 5 to 6 repeated trials, finally produced high-quality fabrics suitable for designer's needs.

The total cost is 100 thousand yuan. "

Zhang Shizhe said.

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The fabrics needed for the 18 P clothing are available, but another problem is placed in front of the dresses.

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< p > it is understood that the general clothing is first embroidered in < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a >, and then made into garments, and embroidery after clothing is now a technical problem of the entire garment industry.

In order to realize the natural integrity of the garments, the technical staff of the dis group solved the garment embroidery process after half a month's research.

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"P > a difficult problem, one way to solve the problem, the 18 garments were industrialized production, and at the same time, with the sales network spread throughout the country, di began to promote publicity.

In just 1 months, the order rate of 18 garments reached 70%, which brought 10% growth for the fashion business.

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< p > it is understood that the next step will be the 18 garments will take the international sales network of the dis group, enter the European market, and push the design concept of local designers to the international stage.

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< p > Zhang Shizhe told reporters that in the near future, di Shang clothing information research and development and fashion exhibition center will become the publishing place of the world's leading fashion fashion, and become the creative base for gathering talents both at home and abroad, and become an industrial base from design to production to purchase.

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< p > < strong > see change > /strong > /p >

< p > < strong > Di Shang Group: from OEM to daily innovation < /strong > < /p >

< p > it can be said that the construction of information and R & D and fashion exhibition center of dis clothing will bring the innovation through the whole chain and the whole link, which confirms the idea that the people of Di Shang pursued.

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< p > Zhang Shizhe said frankly, looking back at the development of Di Shang can be divided into three stages. 20 years ago, it was based on low price. 10 years ago, it was cost-effective, and now we must rely on independent innovation.

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< p > "to make OEM, the profit margin is less than 1%; to do trade, the profit margin is up to 5%; to make independent brand, the profit rate is at least 10%."

This is a fine account calculated by the people in the clothing industry for decades.

To this end, the Group continues to accelerate the pformation and upgrading of export products, and strive to pform from OEM to ODM.

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< p > "at present, the sophisticated technology and technology of textile and clothing are still in the hands of some large foreign companies. If we want to realize the pformation from OEM to ODM, we must strengthen the sense of innovation and innovate every day."

Zhang Shizhe said that this innovation includes product innovation, innovation of operation mode, enterprise management innovation and so on.

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< p > innovation is not only a unique skill of Di Shang, but the group is able to learn from each other in different fields.

In the introduction and use of talents, the group has a unique skill.

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Since P began in 2000, the group began to promote the establishment of overseas companies. After that, many overseas enterprises such as AVlSTA Co., Ltd. were acquired.

This is not a precedent in the country, but in the late operation, there are many notable points for Di Shang.

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< p > "for overseas companies, we are implementing localization of talents and never" airborne "talent in the past.

This kind of employment mode has solved the problem of "no ground connection".

Zhang Shizhe said that for the definition of talents, the group also has clear rulers - industry background, cultural background and professional experience.

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< p > {page_break} < /p >

< p > Richard is the head of the company in British company.

In a chat, the director of the group found that although Richard's industry had nothing to do with the "fashion circle", he knew very well about the development of the local fashion industry, especially the market foresight was very unique, and ultimately decided to let him take charge of the development of the British company.

Up to now, the company has been in operation for 5 years and has great influence in London fashion industry.

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< p > everything is useful for my own use.

In the spirit of employing the concept of "do not seek the place, but seek to use it", the group is looking for talented people in a global perspective in a flexible way of employing people, and deducing the vivid story of "skillfully borrowing external force and borrowing brains to attract wisdom".

Relying on the information technology development and fashion exhibition center of Di Shang, di Shang has attracted Italy's famous print master and Japanese craftsmen.

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P is a new way of attracting talents from the brain. It has always been able to forge ahead and absorb the knowledge of the elite, industry experts and scholars. It will provide new vitality and vitality for the internationalization, high-end and branding of enterprises, and provide a guarantee for the pition from OEM to innovation every day.

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Nowadays, P has formed a complete industrial chain of independent research and development, production and processing, promotion and sales. It has become an excellent enterprise in China by upgrading the industry, taking the road of brand and improving the added value of products.

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< p > < strong > Bo you chemical fiber: extend the industrial chain and occupy the market < /strong > < /p >

"P" has always been the textile industry gives people the impression that labor intensity and dependence on foreign "double high" industry.

Belgium's Bo International Group has invested in the construction of Bo Technology Textiles (Weihai) Co., Ltd. and Bo you chemical fiber (Weihai) Co., Ltd. in the Qiaotou town's Sino foreign (Weihai) eco technology industrial park, which has upset everyone's impression of the traditional textile and chemical fiber industry.

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< p > unlike other HDPE high density polyethylene materials used by other traditional textile enterprises in China, Bo you textile mainly uses high-tech new material PP polypropylene material as raw material, produces carpet bottom cloth, engineering geotextiles, agricultural non-woven fabrics and other products, and the technology level is first in the world.

This is only a project invested by Belgian International Group in Sino foreign (Weihai) eco technology park.

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< p > at the beginning of last year, Bo excellent international group invested 98 million US dollars to promote hi-tech fiber yarn project in the same park. After a year's intense preparation, Bo Yu chemical fiber (Weihai) Co., Ltd. began trial production at the beginning of this year. Its products are not only the raw materials for producing carpet bottom cloth, geotextile, nonwovens, but also the raw materials needed by carpet enterprises, and effectively extend the industrial chain.

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< p > "from textile products to chemical fiber research, we continue to extend the industrial chain to occupy the market."

Wang Wengang, general manager of Bo you chemical fiber (Weihai) Co., Ltd., said that the main products of Belgian International Group, including chemical industry, carpet fiber, yarn yarn, carpet, etc., are both in the leading position in the world both in technology and equipment. Through the development of the two projects, the market share will be further expanded and a win-win situation will be achieved.

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< p > < strong > word development < /strong > < /p >

< p > < strong > strive for Industry discourse power < /strong > /p >

< p > Weihai's textile and garment industry has a fairly large scale, but it is not strong enough.

At present, the entire textile and garment industry has come to the need to change this pattern.

To achieve this, fashion discourse power and new management and operation mode have become two important breakthroughs.

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< p > as a representative of the textile and garment industry, the di Shang people adhere to the professional development path, adhere to the "people have my advantages, people superior to me", from the bottom of the apparel industry chain of small companies to grow into one of the largest clothing export group in the country.

Zhang Shizhe said that this is an important strategic period for the development of Di Shang.

Their next step will be to further improve the "innovation" article, make innovation to be product oriented and institutionalized, build an efficient and high-level team, do well in the brand development of independent research and development, actively expand the domestic and foreign markets, and strive to become the advocator and navigator of the "self creation" of the Chinese garment industry.

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Belgian Belgian International Group is a vertically integrated industrial group from raw material production to finished product manufacturing. Aiming at the advantages of Weihai carpet industry, through the two projects, we will bring mature technology and advanced equipment to Weihai, and strive to build a complete carpet and paving industry chain. P

According to the relevant person in charge, Bo you International Group will also consider building the production base in Asia to Qiaotou town, and form a larger a href= "http://www.91se91.com/news/index_c.asp" > industry < /a > agglomeration, thus opening wider market.

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