Interpretation Of Product Sales Skills To Promote Store Sales Performance

< p > in fact, the products of any industry usually exist in the four periods of import, growth, peak and recession, and underwear products are no exception.

A week after the launch of new products is accepted by the market, the slow half month is accepted by the market, and some even longer.

This is mainly determined by the way to promote customers in the sales process.

If the new product is not listed, it will not be "pushed" and let the product passively touch the customers. Many new products will appear before the listing, and the products will be "shot" in a short sales cycle.

That being the case, the front-line salesperson is necessary to know clearly and objectively about the cycle that the product must pass through.

Ask me a few more questions. "How did I display it? How did I recommend it? How did I push it?"

And so on, constantly adjusting sales methods and methods, making products widely accessible to customers and become popular products.

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< p > secondly, we should master the professional knowledge of < a href= "http:// www.91se91.com/news/index_c.asp" > underwear < /a > products and recommend underwear products that fit customers perfectly.

Avoid the problem of "quality problems of expensive units" because customers choose the wrong underwear.

For every product, we should treat it with a sincere heart, and read and understand every product.

You know, every product has its unique value and its needs.

Before marketing, we should not only find out the design concept and selling points and technological characteristics of every product, but also more importantly, find out the requirements and target customers of every product, so that when we sell, we can help customers select the right products accurately and easily, so that customers can truly experience your deep professional standards and excellent service, and also increase the confidence of customers buying.

For example, some companies produce product selling point training materials for each year's new products. When they join the customers in each quarter, they remember to ask the provincial agents to accurately grasp the selling points of products and better lock the target consumers.

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There is a case on the Internet: P < a href= "http:// www.91se91.com/news/index_c.asp" > shopping guide < /a > for a body full of young women choose underwear, let customers into a href= "http:// www.91se91.com/news/index_c.asp" > fitting room < /a > try on.

She chose these underwear, thick mold cup and thin cotton cup. After trying it on, the guest said that one thing is not fit: it is not tight chest, that is, the strap slips.

The shopping guide made common sense mistakes. First, he didn't measure the volume of his customers, and he did not know the exact size of the guests. Second, the number of selected underwear sizes might not be correct; third, the type of bra selected was not correct.

Thick mold cups are mostly suitable for women with smaller breasts, and this guest is obviously not suitable for wearing this type of underwear.

Due to the lack of professionality of the shopping guide, the guest disappears and erroneous believes that a brand underwear does not have the products that she needs, and the guest has no connection with a brand.

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< p > this case shows that the shopping guide did not identify the real customer groups of each underwear, resulting in the sale of several underwear that she did not match with the needs of customers.

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< p > moreover, if you want to get a better sale, the front-line salesperson still needs to master the selling skills.

First, we should master the judgement of customer types. Different types of customers are also different in the way they are recommended. Judging the type of customers, knowing who to say, the guide can determine when to start, how to say and what to say.

Second is to grasp the psychology of customers, understand the real concerns and influence factors of customers, so as to remove doubts and find the right sales methods.

Underwear sales promotion pays special attention to three questions: 1, distinguish new customers: come in a customer, like to look around and ask this question, that should distinguish the new customer. That is the first thing that the customer should dispel is her misgivings, tell her the brand situation, the situation of the shop, and then sell products to him.

2. The judgement of women's chest type: when a customer enters a store, a professional guide should judge a bra that knows how many yards the customer should wear. If the bra is not always fitted or not tried on the bra, it will be too large or too small for customers to wear. The customer will think that the quality of the product is wrong rather than the wrong bra. The customer may never be your customer.

3, guiding customers to try on clothes is the key to the success of marketing, especially for new customers. It is possible for customers to wear bra to produce unexpected results when they are trying to wear them through proper allocation.

In underwear industry, the success ratio of buying bra after trying on clothes is almost 100%, so we can imagine the importance of fitting.

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< p > we often attribute the decline of sales to products. In fact, underwear products are not good or bad without quality problems.

We often overlook an important factor - that is, human factors, underwear marketing is a systematic project, accurately speaking is the "positioning project", each product has its proper position, only by heart to understand, the performance will come naturally! < /p >