Women'S Clothing Stores Should Consider Eight Major Issues.

What are the problems to be considered in the opening of women's clothing franchises? Nowadays, there are many women's clothing brands. The first thing to consider is to choose brands. So what else should be considered besides this problem? < /p > p

< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > /a > > what is the main business of the brand? < /strong > /p >

< p > there are many brands of women's clothing in our market. The product homogeneity is more serious. According to the development of our domestic enterprises, it is necessary for us to understand what your brand chooses to do. His products are the most professional, that is, the most competitive products in the market! This is very important, because it is related to your marketing competitiveness in the terminal.

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< p > < strong > the ratio of contract return is less than /strong > /p >

The contract terms must be noticed. This is your retreat. Do not feel embarrassed at the beginning of negotiations. Pay attention to money as long as you pack in your waist, no matter how little or no, it is the bargaining weight. Don't be intimidated by the magnificent shops. All the agents and manufacturers rely on a franchisee to do it. Without you, they are nothing! Therefore, it is necessary to talk about their own favorable conditions. In fact, the greater the number of businessmen joining the negotiations, the smaller the franchisee will be ashamed to export their own funds instead of their own condoms! < /p > < p > brand, we all know that there are many ways of cooperation, product buyout system.

< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > brand > /a > the discount rate is less than /strong > /p >

< p > brand discount rate is very important. When many franchisees choose to run a brand, they value too much the retail price of the virtual target, and the discount rate is high. In fact, the similar products themselves are very high, which is also not conducive to terminal retail, because many brands are OEM or the same place of production, so the things they come out are very similar.

At this time, if the same fabric at the terminal has the same style of clothing, the retail price is several hundred yuan, which is also affecting your sales. Therefore, we should not only look at the discount rate, but also examine the value of the product, which is the main competitiveness of the terminal to win. < /p >

< p > strong > brand advertising support < /strong > /p >

"P" is being pretended to be a brand with advertising support, and advertising cost sharing is a factor in your choice of brand management.

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< p > to seek advertising support from manufacturers is conducive to the sale of terminals, quickening the circulation of products and achieving the guarantee of capital chain, which is inseparable from the support of advertising. This is also a mature brand and strong brand that should be considered and must be supported! < /p >

< p > < strong > logistics time < /strong > /p >

< p > for the formal brand management, we must consider the logistics time and the long logistics time. This is bad for your business flexibility. This is related to your replenishment time, and also your inventory pressure. When you need it, the product will not be pported. When the product comes, there will be a backlog. We should adjust the reasonable operation of the capital chain and form a good output.

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< p > < strong > purchase the main business product of the brand: < /strong > /p >

< p > when we look at this brand, we must believe in ourselves and not interfere with agents or manufacturers unless we are doing shopping malls or stores. Unless the brand's market strategy is reproduced, you have no ability to do it. This capability includes capital, including operating area and so on. On the contrary, we choose goods according to our own situation.

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< p > a brand, he has his own main product. We have to do his main product, so the risk is less. Because his brand core competitiveness is, the products of other brands are just rich product lines. If your funds are relatively small, and you want to run such brands, you will choose to buy them. The by-products of the brand will be like that, enrich the storefront and invest all the invested funds in the main products, so that the products will be sold well enough, and will not affect your sales.

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< p > < strong > purchase should be based on the local figure, < /strong > < /p >.

< p > the size of our country varies greatly from north to south. If we choose the wrong version, we can only run a deficit.

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< p > if the new friends do not understand, consumers will not be able to dress properly. The general professional manufacturers will produce several more boards, so that there will be more opportunities to supply terminal retail, and of course, relative investment will also increase.

This is what you need to decide when you want to know the industry and choose the right brand management for your own business resources.

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< p > < strong > dress accessories must be competitive, < /strong > /p >

This is mainly for the product line of the terminal, which is full and hierarchical, which is a test for the friends who just entered the factory. Many products are clothing accessories made by the temporary OEM OEM of agents and factories. These accessories are the preparations for joining the franchisees. These accessories are too small for the number of OEM cards and will soon not be able to keep up with sales. (because sales will not be too fast), agents and factories will not be able to suppress large amounts of funds on clothing accessories. Of course, these products will not bring profits to you. < p > to run a brand, to look like a brand, then its by-product is the clothing and accessories of the main business should be as full as possible.

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