The Significance Of Store Sales And The Psychology Of Customers

< p > the first thing for a salesperson to do is to understand the needs of customers and the psychology of customers, and then design the way and means of storefront sales according to the needs and psychology of customers.

Business is a tool. People say that "to be good at what they want, they must first benefit their devices". Only by improving the sales skills of shop owners in advance can they obtain high sales performance accordingly.

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< p > strong > 1., the commodity display should be rich, and it can achieve the basic requirement of < a href= "http:// www.91se91.com/news/index_c.asp" > < /a > > /strong > /p >

< p > a convenience store is about 2-000 to 4-000. The goods of a private shop are about 8-000 to 12-000, and adjust seasonally with seasons.

Large supermarkets have at least 20-000 products.

Only with the richness of commodities can customers have a lot of selectivity.

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< p > so the richness of store display is a very important factor.

But it is important to note that the stock should be appropriate to avoid excessive accumulation of goods, otherwise, the capital turnover will cause great pressure.

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< p > cleanliness and tidiness are also a basic requirement.

The dignity and cleanliness of the uniform, whether the attitude of the salesperson can speak to the customers is amiable and trustworthy, all of which are about the training contents of the shop staff.

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< p > < strong > 2. continuously complements the commodity < /strong > /p > < a href= > http:// > www.91se91.com/news/index_c.asp > Customer > /a > demand.

< p > there are many kinds of goods in the market. How to find the most suitable products for customers? Market research is an effective way.

For example, in a district open chain stores, what type and price of goods is needed in this district.

Like soy sauce, there are hundreds of soy sauce in the whole country. We should figure out which brand of soy sauce the district residents like best. What kind of soy sauce is the most acceptable for residents in this district? This is a very important thing and can be solved by means of market research.

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< p > < strong > 3. < a href= "http://? www.91se91.com/news/index_c.asp" > price < /a > reasonable and attractive. < /strong > /p >

< p > the reasonableness of price is also a very important factor.

How to rationalize the price? To achieve the goal of rationalization of prices, we must achieve the following two points: (1) the reference price of the market; (2) the price provided by the supplier.

The prices of any commodity are cyclical, and the prices of the newly listed commodities will increase with the increase of demand. When they reach a peak, they will tend to moderate and gradually decrease.

The price of commodities depends on the periodicity of commodities, whether in the rising stage or in the declining stage.

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< p > the profit of a store is the net profit remaining after deducting the cost.

Like agricultural and sideline products, including vegetables, fruits, animal products, meat and seafood, the average profit of large supermarkets is 22% to 31%, while computers and other electronic products are about 10%.

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< p > < strong > 4.. Use the least number of personnel to achieve the best turnover < /strong > < /p >

< p > shopping malls usually open at 8 in the morning and close at 10 p.m., 14 hours in two shifts.

The best number of people in a store should be allocated. The more people are, the greater the cost will be.

The staff of a private shop is around 8 people.

Large scale supermarket can reach 20-000 square meters, or even bigger, and it will use 300~500 people.

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< p > in addition, there are still some problems of part-time workers. Some supermarkets sell mainly agricultural and sideline products, and the quantity of fresh food processing is large, requiring timely and concentrated work for a period of time. Therefore, a large number of part-time staff are needed.

And supermarkets with daily necessities and dry food mainly do not have such problems, so they do not need a large number of part-time staff.

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< p > < strong > 5. create comfortable shopping environment < /strong > /p >

< p > comfortable shopping environment can give customers a sense of intimacy and help increase customer loyalty.

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< p > > strong > 6., more advertising campaigns to attract a large number of customers. < /strong > < /p >

< p > whether it is DM, or POP hanging on the wall, or through television, newspapers, leaflets and so on, the purpose is to attract more customers to shop for consumption.

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< p > a lot of shopping malls like to do an advertisement: a large department store has pulled down many stripes of various colors from the top of the building, left one and right one, surrounded the commercial buildings, leaving only a front door. In fact, few people would look up to see what was written on it.

Advertising campaigns always want people to see, pay attention to advertising effect, rather than doing some advertising with no actual effect.

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< p > < strong > 7. the salesperson should master the commodity knowledge < /strong > < /p >.

< p > business people should master the correct knowledge of commodities, familiarity with the performance of products and treat customers with courtesy.

Commodity knowledge is very important. If a salesperson does not know how to use the product, how can he explain it clearly to the customer and sell it well? < /p >