Shiling Leather Industry Set Up Benchmarking To Activate Market

Shilin leather leather industry, "one village, one brand" work research project successfully accepted. Recently, the Huadu District Science and Technology Bureau organized and hosted the Huadu District Science and technology project -- Guangzhou Shilin leather leather industry "one village one brand" work research and acceptance meeting. Tang Shanxin, President of the Guangdong Intellectual Property Protection Association, served as the head of the inspection team, Professor Guan Yonghong, the Intellectual Property Research Institute of the Intellectual Property Institute of South China University of Technology, Deputy Secretary General of Xiong Jun of Guangdong Institute of science and technology management, deputy director general of science and technology Management Institute of Guangzhou Province, deputy director of yin and Yu Peng of the Huadu District Science and Technology Bureau, chief Pan Yanling of Yu Peng, Chen Huiyan, Guangzhou City Huadu District, Shilin leather and leather Merchants Association, general manager of Shilin Town, general manager of Shilin Town synthetic village committee, director of Yi Ling Village Committee of Shiling Town, and director of the joint village committee of Shiling Town, etc. The project is undertaken by Shilin leather and leather goods association of Huadu District, Guangzhou. Xiao Jiaxing, executive vice president of Shilin leather and leather goods association, said the project was supported by Huadu District, Shiling Town and three pilot villages, and a series of "one village, one brand" working conference, special lecture, signing ceremony and intellectual property protection activities were launched. Referring to the advanced experience of "one village, one product" abroad, the project has successfully registered three collective trademarks of "Bao Bao", "Qun Da" and "Bai Ge", and formulated three management standards for "regional brand trademarks" and signed contracts with four pilot enterprises. Through the gradual standardization of Shilin leather leather enterprise's operation and production and operation management through regional brands, a team of leather leather industry talents with modern management theory and practical experience has been cultivated and formed, which has promoted the management level of leather leather industry and promoted the development of the industry. At the same time, it is also conducive to strengthening the protection of intellectual property rights, combating counterfeit OEM production and maintaining good market order. At the meeting, Hu Wenfeng, general manager of Shiling Town Economic Development Corporation, spoke at the meeting as the representative of the town government. The regional brand and the enterprise depend on each other to promote domestic demand, activate the market, make the enterprises bigger and stronger, and leather and leather enterprises must have their own brands. Shiling leather and leather industry group has participated in the large-scale exhibitions such as Guangzhou China Import and Export Fair, Hongkong Asia Pacific Leather Exhibition, Shanghai China Leather Exhibition and other industries. All of them have achieved good results. The special "Chinese leather goods capital" street is also very effective, that is, through the "Shiling leather goods" regional brand building platform. "One village, one brand" is an effective way to promote regional brand. It is a road of scientific development combined with Shilin's actual situation. It is worth promoting. Several village heads also said at the meeting that the work of "one village, one brand" has initially guided the small and medium-sized enterprises in the village to integrate resources and increase production capacity around the collective trademarks, and the brand awareness of related enterprises has been enhanced to a certain extent. At the same time, we hope that the government will introduce certain preferential policies to better mobilize the enthusiasm of the pilot enterprises. Tang Shanxin, President of the Guangdong Intellectual Property Protection Association, believes that the Shilin leather and leather goods association of Guangzhou Huadu District has the significance of benchmarking in the industry. Through the contact and docking with the government and villages, we basically reach the consciousness popularization, reach a consensus and activate the market effect. But more important is the achievement "landing", that is, we should focus on strengthening the promotion and application. In this regard, the support from the government, the scientific and technological departments and the participation of enterprises are two important aspects. It also requires the chamber of Commerce to effectively play the role of bridge and link between the government and enterprises, integrate resources and rationally link up. The experts of the inspection and acceptance group believe that the project results are creative and advanced, reflecting strong application value and good prospects for popularization. They are innovative attempts in the leather and leather industry of China and have the significance of benchmarking. Acceptance group experts recommend: further strengthen the Huadu District Shiling leather leather industry, "one village, one brand" promotion and application, get more enterprise recognition and support; continue to invest funds, and strive to increase year by year, better enhance the Shiling leather leather industry's innovation ability and overall competitiveness. More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan