Nantong Home Textile Brand Once Fell In Love With Celebrity Endorsement.

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the Nantong home textile attracts attention from all walks of life, the big stars speak for Nantong.

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< p > Michele Lee, Fan Bingbing, Sun Li, Xun Zhou, Yuan Li, Annie Yi, Huang Yi, Huang Yi, ",", ",", ",", ",", ",", ",", ","...

When it comes to the stars who speak for Nantong home textile enterprises, there are countless.

Nantong home textile brand once fell in love with celebrity endorsement.

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From P to 2004, Michele Lee launched a brand endorsement lasting 10 years.

Over the years, Michele Lee has been committed to promoting and displaying European style elegance and romantic culture.

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< p > Kasen home textile cooperation with Fan Bingbing is also an example.

In 2005, Kasen hired Fan Bingbing, who is famous for his popularity, as the spokesman of the image.

With the rapid popularity of Fan Bingbing, Kasen's brand awareness has also increased rapidly.

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< p > 2008, Sun Li, whose image and temperament is dignified, pure and bright, has won the favor of Bao Mo's home textile.

In 2012, with the hit of The Legend of Zhen Huan in the harem, the performance of Sun Li, the famous red star, promoted the development of Bao's home textiles better.

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In the same year, Xun Zhou, who has the reputation of "Asian movie queen", was invited to represent the image of violet home textiles because of his fashionable, smart and exquisite image quality. "P"

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< p > product is the root of < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a >. Celebrity endorsement is the catalyst from product to brand.

It is understood that around 2008, Nantong home textile industry surged up a "brand spokesperson" trend.

Nantong's home textile enterprises, large and small, have chosen the marketing method of brand by spokesperson.

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Less than p years later, because of the reasons for the explosion of image spokesmen and so on, many home textile enterprises such as Kasen, Bao Nan and violet have abandoned their renewal of their image endorser.

"The brand upsurge of the home textile industry is gradually fading away, and we are not going to sign the contract now."

Blue silk feather home textile chairman Yu Jianhui said.

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< p > 2007, in order to promote the rapid development of the brand, blue silk feather home textile signed an endorsement agreement with Guoli Zhang and Jie Deng.

"Their cordial image has quickly created a good brand effect in the blue silk feather terminal market, and the expansion and sales growth of franchised stores has maintained two digit growth for many years."

Blue silk feather home textile brand director Cai Shudong said.

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< p > he also said that with the rapid development of e-commerce, the traditional retail chain industry is facing a great impact. Now, blue silk feather will turn its attention to the new marketing mode, try to take advantage of the opportunity of mobile commerce, and plan to establish the whole network marketing system of the company's official mall, mobile mall, store, and store shopping guide, so as to realize the online and offline interactive marketing.

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< p > on the other hand, looking at the home textile market in Nantong, there are still a few home textile companies that adhere to the road of celebrity endorsement.

In the view of the marketing director of China, the signing star is not only a symbol of the strength of the company, but also an appropriate spokesperson for brand promotion, which is conducive to the promotion of brand and the construction of marketing network.

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< p > 2009, Mei Luo succeeded in holding hands with Ruby Lin.

"Ruby Lin's impression of the public is mild and friendly, fresh and beautiful, which is consistent with our brand image" popular fashion ".

In the process of the development of the brand, Ruby Lin has played a significant role in promoting the development of the brand.

Since signing the contract, Milo has also established a good cooperative relationship with Ruby Lin. "

Cheng Hua said.

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Ruby Lin's impression is that P is very easy to contact and has no star shelf.

When she photographed the plane photos for Milo, only twenty shots were taken according to the contract, and three or forty shots were often taken. She also had no complaints.

"This year, Milo will extend the second contract with Ruby Lin.

For us, this kind of investment is worthwhile and is of great help to the growth of the brand.

If Mei Luo's brand positioning does not change, we will insist on doing this thing.

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< p > there are also some ideas for promoting the brand with the help of celebrities, Ming Chao < a href= "http://www.91se91.com/news/index_s.asp" > Home Textiles < /a >.

Ming Chao home textile star endorsement in Nantong home textile industry started earlier.

The celebrity endorsement of Carman Lee, the image spokesperson "Xiao Long Nv", from 2010 to the beginning of 2010, has gone through the process of trying to maturity.

"Celebrity endorsement has played a very good role in promoting sales of terminals and promoting investment in brands."

Wu Lingjie, director of Ming Chao home textile Southern District, said.

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< p > 2012, Ming Chao completed second contracts with S. S.

"When the first stage of the contract is about to expire, many customers are concerned about whether we will renew it. They are worried whether they will lose the star effect."

Wu Lingjie said, "when the brand is not fully matured, we choose to continue to rely on celebrities to endorse this platform.

As far as stars are concerned, how much help do they have in marketing? It is often difficult to assess with a quantitative standard.

Ming Chao did not rely too much on celebrity endorsements, but relaxed the practice of internal strength.

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