The VF Group Has Achieved Double-Digit Growth In The European Market.

Here world clothing shoes The Xiaobian of the hat net introduces VF group: the European market has double digit growth. Its international business revenue accounted for 36% of the group's total revenue, and its increase was 14%, of which Europe (Central European franchised) market turnover increased by 16% after exchange rate conversion, while the Asia Pacific region also had an increase of 17%. In spite of the adverse effects of the exchange rate, the growth rate in the Americas is still 6%.

The US group has more than 30 brands, and the group has announced an increase in turnover in the second quarter of the 2014 fiscal year ending June. Compared with the same period last year, the second quarter turnover increased by 8% to 1 billion 777 million euros (2 billion 400 million US dollars).

Its international business revenue accounted for 36% of the group's total revenue, and its increase was 14%, of which Europe (Central European franchised) market turnover increased by 16% after exchange rate conversion, while the Asia Pacific region also had an increase of 17%. In spite of the adverse effects of the exchange rate, the growth rate in the Americas is still 6%.

For the global market, "direct retail" business is another big advantage of the group. Its turnover increased by 18% compared with the same period last year. VF group points out that almost all brands with retail networks have increased their revenues.

As of the second quarter, the group has 1299 self operated stores, including 41 new stores. The group also classified franchised stores into its "direct retail" business, which accounts for 26% of the total turnover of the group.

Outdoor and sports business is still the main force of the group, with a turnover of 947 million euros, an increase of 16%. The vans brand recorded a 21% increase in the whole quarter. The growth rate in the Asia Pacific region is as high as 40%. TIMBERLAND brand grew by 19%, mainly due to its 35% increase in wholesale business in the US area. While thenorthface increased by 11%, wholesale business recorded only a slight increase in the number of units, but the increase of 37% in the "direct retail business" played a role in reparation.

As for Jeans wear Business recorded a decline of 1% to 448 million euros. This is due to a decline in US sales. On the contrary, it has nearly 15% growth in Europe. In addition, the European market has reduced the Lee brand's season to 7%. Brand growth in Europe is as high as 25%. Wrangler brands grew by 4%.

Imagewear business grew by 3% to 185 million, while sportswear increased by 5% to 104 million. Kipling grew by as much as 27%.

Fashion trend brand business is facing sales difficulties in high-end jeans, falling 2% to 71 million euros. Finally, the "other" business turnover reached 22 million euros.

　　 VF group Profits have improved this quarter. Operating profit increased 9% to 163 million euros. Net profit increased by 14% to 117 million euros.