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    Have You Been Shot In The Shopping Mall For Three Days?

    2014/8/5 16:46:00 16

    Dog DaysShopping MallsBusiness Models

    < p > it is really not easy to tune the temperature in department stores and Shopping Mall to everyone. Last weekend, our reporter visited eight Department stores and Shopping mall in Hangzhou, and experienced the cold air temperature of various shopping malls. What secrets are hidden behind the "ice" and the "fire"? < /p >
    < p > < strong > experience report < /strong > /p >
    < p > < strong > A < /strong > /p >
    < p > < strong > experience: Hangzhou Tower experience time: around 2 p.m. in August 1st, < /strong > /p >
    Most floors of < p > A, B and C are at about 27 degrees Celsius. Only the public aisle on the first floor of the B block is 26 degrees centigrade. Most of the luxury stores have their doors closed, and the clothes hangers in the shop are hung with thicker autumn clothes. < /p >
    < p > and the jewellery area on the two floor of D block may be the lowest temperature in Hangzhou Tower. Coming here, there is a cool breeze on the side, without a chill, the red line on the thermometer suddenly drops to 24 degrees. The salesmen around them used their suits to make themselves "tight". < /p >
    < p > reporter comment: luxury goods and jewelry area really make people cold. < /p >
    < p > < strong > B < /strong > /p >
    < p > > strong > experience: Wu Lin Yintai experience time: August 1st at 3 p.m. < /strong > < /p >
    < p > the temperature of each layer is very consistent. From the first floor to the elevator, the temperature of each layer is around 28 degrees Celsius. Although that day is Friday, it may be affected by typhoons. Customers do not seem to be a lot. They feel comfortable in shopping malls. < /p >
    < p > reporter comment: when you walk to Starbucks, you find that the crowd density is very high -- the guests are here, and the temperature here is slightly lower than that of Yin Tai. People who are afraid of hot constitution may feel more comfortable here. < /p >
    < p > < strong > C < /strong > /p >
    < p > > strong > experience: impression city of Xixi, the experience time of new century in August 1st: around 12 noon in the afternoon, about 2:00 p.m. in August 2nd, < /strong > /p >
    < p > to the impression city of Xixi, the red line of the thermometer has been jumping above 28 degrees. The summer aunt had to take off her little cardigan and cool it with her hands. Even the staff of MUJI are murmuring: "air conditioning is not force, stuffy." Different stores are also "ice and fire day", the two floor of the European force, ieinin has 28 degrees, 29 degrees, to the south of the cloth but fell to 26 degrees Celsius. Even shopping guide said: "just shout hot run out, to the next room frozen out of goose bumps, cold and hot alternates is a bit sudden." < /p >
    < p > Jie Bai is also cold and hot. A customer suspected that the temperature on the first floor of the shopping mall was not low enough: "I feel that I still have oil on my face, and I have no desire to try cosmetics." In the middle island near Estee Lauder, Dior and other counters, the temperature reached 29 degrees Celsius, but in fact, the edge cabinet in cosmetics area is only 26 degrees. < /p >
    < p > reporter comment: is the cold and hot uneven situation caused by the outlet of the air conditioner in the mall? Is there any way to improve it? < /p >
    < p > < strong > D < /strong > /p >
    < p > > strong > experience: Lake Yintai, West Yintai city experience time: around 1 p.m. on August 2nd, 1 p.m. August 3rd, < /strong > /p >
    < p > most of the floor temperature of Yintai is at 26 C -27 centigrade and feels comfortable, but many customers complain that it is too hot. < /p >
    < p > "originally wanted to come in cool and cool, but why is it so hot?" A lady in waiting complained. The highest temperature point near pizza hut is up to 30 degrees Celsius, while the typhoon just left and the outdoor temperature is no more than 32 degrees. < /p >
    < p > and the Yintai city is similar. The temperature of the atrium on the first floor is about 26 degrees Celsius. The dining area on the four floor soared to 30 degrees. Many customers sitting at the doorway of the shop had to fan the menu. < /p >
    < p > reporter comment: equal position is already a matter of patient patience. If you still have to endure high temperatures, you will be able to leave in minutes. < /p >
    < p > < strong > E < /strong > /p >
    < p > < strong > experience: the Mixc experience time: around 12 noon in August 1st < /strong > /p >
    < p > the temperature is generally rising from bottom to top. The five floor is the hottest, with 28 degrees Celsius, while the ground floor is the coldest, only 24 degrees. The remaining floors are about 26 degrees Celsius, but the overall feeling is more comfortable. < /p >
    < p > and on the first floor of some luxury stores, there is a cold air in the open door, which makes people feel chilly. It is estimated that it is at least two or three degrees lower than 26 degrees outside. < /p >
    P commented: I remember when the Mixc was first opened, the air conditioner was called a foot once, and once for second times, it did not dare to take a coat without it. I am glad that it is finally "grounded". < /p >
    < p > < strong > F < /strong > /p >
    < p > < strong > experience: Tianhong shopping center experience time: August 1st at 3 p.m. < /strong > < /p >
    < p > the temperature here is typical under cooling and heating. The 1234 story is too cold, many areas are only about 24 degrees Celsius, and the corridors connecting A and B are especially cold. It is estimated that it is less than 24 degrees Celsius. And the five floor and the six floor are a bit hot. At 27 degrees Celsius, there are dining areas, hot pot and stir fried dishes. < /p >
    < p > shopping malls explained that this may be related to the deep atrium of shopping malls, resulting in the decline of air conditioning. In order not to be too hot for the 562 storey restaurant, they had to adjust the temperature as a whole, so the following layers were so cold. < /p >
    < p > reporter comments: when searching information on the Internet, it was discovered that other provinces and cities of Tianhong shopping center, customers also reflected that "too cold" is a coincidence? < /p >
    < p > < strong > doubt < /strong > < /p >
    < p > < strong > question 1: why the central air conditioning is cold and hot, the food and beverage assembly is "the worst hit area"? < /strong > < /p >
    < p > from the situation of several Shopping Mall in Yintai, West Yintai city and the Mixc, although the central air-conditioning is unified regulation, there is obvious difference in temperature between different regions and floors. Among them, catering is often the highest point of the whole temperature, whether it is on the ground floor or on the top floor. < /p >
    < p > < strong > doubt two: < a href= "http:// www.91se91.com/news/index_c.asp" > luxury > /a > area, tall and cold. < /strong > /p >
    < p > as long as you pass the door of luxury goods shop, you will feel a cold air coming to your side, plus the high security on both sides, which makes people cold. It is said that many luxury stores in department stores and Shopping Mall have their own temperature control equipment. Even in most shopping malls and office stores, they do not need to open the spring and Autumn Festival of air conditioning. They also insist on cooling air. In order to highlight the positioning on the high and create a sense of distance? < /p >
    < p > < strong > doubt three: why is Shopping Mall full of air conditioning, do not "pay the electricity bill"? < /strong > /p >
    < p > from an economic point of view, the more air conditioning is, the greater the energy consumption. However, some stores are still adjusting the temperature as if they do not have to pay electricity bills. What is the advantage of lowering the temperature after the lowering of the temperature? How do we calculate the "overcharged electricity bill"? < /p >
    < p > < strong > analysis < /strong > < /p >.
    < p > < strong > summer wear short trips to the shopping mall. The body feels most comfortable at 26 degrees centigrade < /strong > /p >
    < p > a related research report shows that from the shopping mall as a whole, when the temperature is 25 degrees, the body feels the most comfortable, too hot or too cold, and customers will not want to stay. < /p >
    < p > I don't know which area and what kind of clothing is the object of this research report. In this experience, many consumers in Hangzhou are accustomed to go shopping in short sleeves and hot pants in summer, so that the temperature adjustment of shopping malls should be the most comfortable between 26 and 28 degrees Celsius. 24 degrees Celsius has made people goose bumps drop to the ground, 25 degrees is slightly cold, and 28 degrees above, many people will shout hot. < /p >
    < p > < strong > temperature fluctuating at 1 degrees C will affect your < a href= "http:// www.91se91.com/news/index_c.asp" > consumption decision < /a > /strong > /p >
    An important reason why "P >" is low in temperature is to have a better experience for customers in < a href= "http:// www.91se91.com/news/index_c.asp" > fitting "/a". The manager of a shopping mall said. < /p >
    < p > industry pointed out that there is a subtle link between temperature and customer's "shopping desire", not only at the most comfortable temperature, but also the most likely to generate consumption, and in different seasons and different categories, the use of temperature can also lead to sales. For example, if you wear expensive business clothes, customers want to be "cold"; the sportswear shops want to be "hot" so that swimmwear and breathable T-shirts will sell faster in season. < /p >
    < p > < strong > store control temperature: the temperature difference between inside and outside should not be too large. Humidity should also be concerned with < /strong > < /p >.
    Yan P, director of the Engineering Department of Hangzhou Tower, told reporters that the mall has a system of automatic temperature control, which will adjust the temperature inside the shopping mall along with the changes of people's flow. Before that, they should set a suitable temperature according to the outdoor temperature and humidity. < /p >
    < p > on the one hand, the temperature difference between inside and outside can not be too large, at least not more than 10 degrees Celsius; on the other hand, when the outdoor is rainy, when the humidity is large, the indoor temperature should be adjusted to 2 degrees or so before the moisture can be discharged out of the room. "In the entry area, we will also increase the air volume and keep the outdoor hot air outside the summer." Yan manager said. < /p >
    Shopping mall in Hongkong, China and shopping mall in the United States should wear business dress < /strong > /p > < p > strong > 20 -23.
    It is difficult for mainland consumers to imagine that the cold air in Hongkong stores at 22 degrees -23 P, but there is a general temperature standard. Many shopping malls are now running below 20 C before promoting energy conservation and environmental protection. < /p >
    < p > Hongkong is an international financial center and a port city. Shopping centers become one of the important places for business negotiations. When business people wear a suit tie, the shopping center is too high to be suitable for the temperature. Therefore, the shopping malls in Hongkong usually set low temperatures, and the people are accustomed to wearing their coats and shawls to go shopping. < /p >
    The mall in the US, P, has lower air conditioning, often below 20 C, as well as cinemas, cafes, office buildings and so on. It seems that Americans are used to the "artificial low temperature" life, and Chinese people who have just arrived there feel sick. It is said that many luxury stores set their temperature according to American standards. < /p >
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