Four Ask Yanan Road: Will The Status Of Chief Commercial Street No Longer Be?

< p > when the economic situation is better, the brand is willing to lose money, but when the economic environment changes, it is wise to abandon some of the stores.

According to the annual report released by the United States and the United States, the business revenue of both direct and franchise businesses has declined, falling by more than 16%.

Last year, its company shut down more than 200 direct and franchised stores nationwide.

< /p >

< p > Hangzhou is considered a strategic city in many stores in the United States. However, in a recent announcement released by US bond apparel, we also read the "outside voice" beyond the brand rent.

< /p >

< p > American bond apparel said in its report that there is no suitable store location in Hangzhou right now.

The expression of this meaning combined with its withdrawal from the shops in Yanan road seems to be revealing the change of its location strategy.

< /p >

"P", "when the United States entered the Yanan road in a big way, it opened up two stores at a time. It could be said that it was spared no cost. This is also preparing for its listing. But now, the United States is already a listed company. Under the constraint of financial statements, if there is a sharp slide in the profitability of the stores, the group may shut down the stores to stop the losses. In other words, the United States has no chance to smash millions of dollars every year to open an image store in Yanan."

Analysis of the retail industry.

< /p >

< p > > a href= "http:// www.91se91.com/news/index_c.asp" > the announcement of Mei Bang dress < /a > is also revealing a new posture of brand store location, so that many people begin to think about a point of view which is not willing to admit. Does the status of Yanan road chief commercial street still exist?

< p > < strong > 1: the US bond announcement "Hangzhou has no suitable shop location"? < /strong > /p >

The number of "P" is very difficult to cheat people. If you pull your eyes far away, look at the rent in the north section of Yanan road in the last five years, which may explain some problems.

< /p >

< p > before 2012, the average daily rent of the shops in the north section of Yanan road reached 45 yuan / square meter. By 2012, the rents in the northern section of Yanan road had soared to the highest level in history. The daily rent of the shops was more than 63 yuan / square meter, which has already been comparable to the Nanjing West Road and Beijing Wangfujing in Shanghai.

< /p >

< p > but from 2013 to now, there has been a frequent replacement and empty shop of Yanan Road commercial rentals. < a href= "http:// www.91se91.com/news/index_c.asp" > Wu Lin Yintai < /a > opposite "golden 70 meters" has experienced a shuffle again, and Jubilee world and golden brothers zhubao have chosen to withdraw Yanan road after struggling to support the subway.

At this point, Yanan Road north section of the shops rent growth slowed down phenomenon, and this year, the rent has dropped slightly, part of Yanan Road north part of the rental price has returned to the level of rent before 2012, or even the lowest 15 yuan / square meter daily rental price.

< /p >

< p > obviously, in 2012, it was a turning point of "a href=" http:// "www.91se91.com/news/index_c.asp" > Yanan road < /a > commercial life. The end of Pavement Renovation Project and the opening of Metro Line 1 were the most important events of turning point.

< /p >

< p > "the comprehensive improvement of roads in Yanan road is a great benefit to traffic travel. This also determines that Yanan road has become a main road of traffic," the retail industry analyzed.

"But this is not a very favorable condition for shops. To form an atmosphere in commercial streets, there must be room for" walking and walking ". Besides, customers who want to drive can also have a place to stop. But these elements are almost impossible to achieve on the current Yanan road. In addition, Metro line 1 has brought a lot of passenger flow to Yanan Road, but there are more tourists going underground and taking the subway to other places.

< /p >

< p > < strong > Two: Q: the subway has not been brought into operation. It has not brought any gold. < /strong > /p >

< p >, judging from the enormous business opportunities brought by the opening of the Yanan Road, the high rent of the Yanan road and the underground property of the subway is really reasonable. < /p >

< p > there is a very small contrast.

The underground street shop of Fung Kai Road station is planned to be a commercial pedestrian street. At present, the small profit shops such as snack bars and jewellery shops are gathered here. The daily rent of this area is 23 yuan per square meter. What is the concept? < /p >

< p > if the same contrast is made to the underground property, the daily rent of the basement level of a shopping mall on Yanan road is 8 yuan / square meter, which is also planned by restaurants, which is much lower than that of the underground street shop of Fung Kai Road station.

On the Wu Shan Road close to Yanan Road, the daily rental of a Shaxian County snack along the street is only 23 yuan / square meter, although the two are not on the same section of Yanan Road, but one is on the ground and the other is on the ground, but the two have the same rent, which in itself has a certain degree of irrationality.

< /p >

< p > the industry believes that the high rent is also the main reason for the empty pavement in the north section of Yanan road. As the Yanan Road south section opens more commercial complexes, the price disadvantage of the northern section will become more and more obvious.

"If the brand can enter the shopping center, the rent will be reduced, and the commercial body will bring enough popularity. Why should the brand go to the street store with high rent and low popularity?" insiders said.

< /p >

< p > < strong > Three: the north section of Yanan road is rentless high? < /strong > /p >

< p > as the saying goes, thirty years Hedong, thirty years Hexi.

The words of the forefathers are full of wisdom, and the commercial artery of Hangzhou, Yanan Road, may not be able to fulfill this old saying without spending 30 years.

< /p >

< p > old Hangzhou people know that the southern section of Yanan Road, which is near Jiefang Road, is the most bustling place of Hangzhou's Lao Di Zi. Small Lv Song and other shopping centres are also concentrated here.

Later, due to the rise of the Wulin business circle, the middle part of Yanan road is no longer fashionable. Therefore, over the past 20 years, the strip commercial street of Yanan road has been pursuing the commercial hidden rules of "the north section is more expensive than the southern section".

< /p >

< p > < strong > Four: "the north section of Yanan road is more expensive than the southern section", which will be reversed greatly. < /strong > < /p >

< p > North Stadium Road, South Jiefang Road and Yanan Road, a strip commercial street, in the past 20 years have pursued the "northern section than the southern section more precious" business hidden rules.

In the commercial version, the high rent shops have been entrenched in Yanan Road, and the northern section has gathered "Hangzhou Tower", "Hangzhou" department store, Wulin Yintai, Guda shopping malls and other "business tycoons". With the help of business chiefs, the most expensive shops on the whole Yanan road are mostly concentrated in the north section of Yanan road.

< /p >

< p > "when we arrive at the Federation of labor unions, the rent will be significantly reduced. It is only about 50% to 60% of the northern section. Now the location of Yintai is also 20 yuan / square meter."

Commercial real estate analysis, "in fact, for the northern section of Yanan Road, rent has always been high because of the good expectations of the MTR, and such rents are actually high."

< /p >

< p > look at the southern section of Yanan road. At present, the Yintai phase 1 and the two phase of the lakeside have all been opened. The three and four phases are being built, and echoing with the South's hundred release, the industry is generally optimistic about the future commercial vitality of the block.

< /p >

< p > "the development of business mode and the change of consumption mode are reducing the commercial value of Hangzhou blocks. The business continuity between Yanan road and Liberation Road in Lu Qingchun is better, the applicability of new business entities is stronger, and the popularity of the future will definitely be more prosperous."

Fang Fang, general manager of win business organization, said.

< /p >