Mall Sales Slump Through Tesla

The continued downturn in the retail industry has made businesses eager to attract new customers. Yesterday, a large red Tesla Tesla appeared at the good Plaza automobile culture festival, attracting many people to stop and visit. According to the introduction, the consumers of the auto culture festival can not only see the cars including Tesla and FAW Nissan, but also taste Taiwan cuisine, and enjoy the cooking skills of the chef of the famous brand shop.

　　 Status quo: shopping malls become Fitting Room

Yesterday, reporters in the good Plaza to see, although 11 o'clock am, many consumers are shopping in the mall. However, a special counter pointed out: "although we see many people flow now, but the consumption is limited, in addition to the discount of shops, it will really stimulate real consumption."

White collar Miss Lin told reporters that they usually love to go shopping in the mall, look at new clothes and shoes, and understand the latest fashion, but some of their fancy clothes, including short sleeved shirts, are going to be thousands. But in some of the online counters, prices can generally be up to forty percent off. "That way, you can save hundreds of pieces, so I will try it in the counters many times. If you have the same amount on the same night, you can go back to the order, and you will be able to get it in two or three days. However, if there is a special counter, there will be a discount. When the price is comparable, it will be bought directly at the exclusive store, and it will also save time for waiting.

　　 Status two: clothing Shift to electricity supplier

In addition to the special tents, there are also market tenants to reporters reluctantly said, "every dinner time or peak weekend can see a lot of people, but the peak of the flow of people did not bring the actual profit to the store, many consumers still regard the counters as fitting rooms, so despite the many passenger traffic, but business is still difficult to do."

Xiao Chen (a pseudonym) hired four years ago in the shopping mall to rent the underground shops for women's clothing business. "There were many former guests. At that time, the shops could have over 10000 profit per month, but now, with the increase of the price of the manual purchase, the small businesses are basically working for the mall. Every month, they get rid of the cost and labor of the purchase, and the rest of the money is not necessarily enough to pay the rent. So this year, I have already subcontracted the store, ready to make clothes on the electricity supplier."

　　 Analysis: Industry Boom degree No improvement

Insiders pointed out that the promotion of shopping malls as a way to attract more people to increase sales is more of a short-term behavior. "Large commercial buildings and shopping centers hold various exhibitions. It is also a game of market. Not all similar exhibitions can be successful and drive sales of shopping malls. The key is whether the exhibition itself can attract customers." Industry analysts pointed out that the overall sales volume of department stores was lower than expected, and the industry boom continued to be sluggish and there was no sign of improvement.