Online And Offline The Formation Of "Closed Loop" Domestic Retail O2O Transformation Has Just Begun.

< p > Zhengzhou Denis electricity supplier responsible person said, Zhengzhou is relatively northward, the development of electronic commerce is slow, "for example, WeChat payment, domestic success cases are very few, after the end of the payment is also involved in logistics and distribution and other issues." < /p >
< p > although there are some a href= "http:// www.91se91.com/news/index_c.asp" > retail enterprise < /a >, it has also been an online shopping mall, but it still has two systems under the a href= "http:// www.91se91.com/news/index_c.asp" > entity shop "/a". He believes that the traditional retail enterprises and big business enterprises alliance is the trend of development, and it will be very difficult to walk alone. < /p >
< p > there are many water tests before the department store, but there are also many failures. The key of O2O mode is not the online marketing and operation skills, but the close interaction between the offline and online industries, said the responsible person in Zhengzhou. < /p >
< p > in her view, it is very difficult to develop the traditional retail business in the O2O direction. The traditional businesses should combine the online and offline resources to form a "closed loop" with the help of the Internet operation thinking of e-commerce. < /p >
< p > and insiders pointed out that although domestic enterprises are talking about < a href= "http:// www.91se91.com/news/index_c.asp" > O2O < /a >, but actually the meaning of O2O is very few. < /p >
< p > a lot of enterprises' understanding of O2O is mostly limited to online and offline connections. However, this connection is only the docking of retail formats at present. The essence of O2O should be "link" instead of "connection". "Link" realizes the docking of supply chain and user data behind two kinds of retail formats, which is a deep-seated integration. < /p >
< p > from the development of the whole industry, the transformation of O2O in domestic retail industry is just beginning. < /p >
< p > although the news that WAL-MART wants to open the convenience store has not yet landed, but in the process of exploring O2O, the domestic retail business seems to have grasped a life-saving straw convenience store. < /p >
< p > recently, the first convenience store opened by Tianhong mall in Shenzhen was officially opened. < /p >
< p > the convenience store of Tianhong shopping center aims to build up a "closed loop" line of online business by relying on the existing commodity supply chain and retail experience. "O2O" < /p >
Liu Jianxiu, senior advisor of CIC consultant, pointed out that in recent years, the convenience store business has become the object of capital pursuit by all sides, such as Jingdong mall, downwind courier, and of course, the more difficult department store industry. P < /p >
< p > mainly because convenience stores have the advantage of convenience and low volume. To a certain extent, they avoid the impact of the electricity supplier. E-commerce and express companies are involved in the convenience store online and offline collaboration. < /p >