Home Textile Giant Three "Mutual Pinch" To Dream Of Unqualified Is Ignored

< p > < strong > reporter found that Meng Jie a href= "http:// www.91se91.com/news/index_c.asp" > unqualified < /a > is not "false" < /strong > /p >

< p > 2014 "3. 15" period, the famous "a href=" http:// "www.91se91.com/news/index_c.asp" > Home Textiles < /a > three big brands broke out the "WeChat gate", pushed the home textile industry to the cusp of public opinion, and also made Meng Jie, fuanna and Luo Lai three home textile giants fall into a melee, causing the industry's internal strife.

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< p > the "WeChat gate" incident originated from a piece of news about the unsuccessful home textiles product of the "3 / 15" period, such as the Luo Lai home textile platform, the Wenling Luo Lai home textile and Changning fuanna, which highlighted the quality problems of the brand products such as Meng Jie and Heng Yuan Xiang.

The content of WeChat came from a red net news in September 16, 2013. "In September 15, 2013, the Beijing Consumer Association official website released the" Beijing Consumer Association bedding comparison test results summary sheet ".

Subsequently, Meng Jie home textile issued a public statement, saying the news had been deleted because it was false report.

In May 5th, Meng Jie home textile issued a statement saying that "fuanna home textiles and Roley home textiles use" 3. 15 "keywords and use consumers' quality sensitive" 3. 15 "period to release undesirable information on the dream home textiles, violating the anti unfair competition law, and calling for fuanna home textiles and Roley home textiles to make an apology.

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< p > July 30th, the Beijing Commercial Daily reporter saw the official website of Beijing Consumers Association found that the information about Meng Jie's products that was not known by Meng Jie's home textiles as "false news" was not "untrue". In September 15, 2013, the "bedding comparison test summary table" released by Beijing Consumers Association is still hanging on the official website. The brand name is "Meng Jie home textiles", and the manufacturer's set of "Hunan Meng Jie home textile Limited by Share Ltd" is classified as "unqualified" in the column of "instructions for use". The reason is "the packaging box is inconsistent with the certificate and the durability label."

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< p > < strong > Event escalation: the three parties pinch each other and ignore a href= "http:// www.91se91.com/news/index_c.asp" > Meng Jie /a > unqualified < /strong > /p >

< p > according to the public statement by Pi Shiming, director of home textiles relations of Meng Jie, after the "WeChat gate" incident, dealers responded by saying, "the products of the company are exposed to quality problems during the period of" 3. 15 ".

Subsequently, in a public statement, Meng Jie home textiles, on the one hand, called the product unqualified information untrue, and began to blame the rich Anna and Luo Lai for questioning, thereby triggering a continuous "war of words" and even reaching the level of the court.

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After P issued a public statement in Meng Jie home textile, Luo Lai home textile chose to reconcile with Meng Jie home textiles.

Fuanna thought that Meng Jie home textile violated its reputation right, and filed a lawsuit against Meng Jie, saying that "Changning fuanna" in the "WeChat gate" incident is not official business account. The charge of Meng Jie home textile is a distortion of fact; in May 27th, Meng Jie home textile convened a press conference, which indicated that it would bring an anti suit lawsuit against fuanna. In July 13th, fuanna announced that the prosecution of Meng Jie home textile case had been registered and accepted.

A mutual slapstick farce intensified.

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< p > it is a matter of concern that the three home textile giants are pinching each other, and the fact that the products of Meng Jie home textiles are indeed judged by the Beijing Consumers Association's comparative test are not overlooked.

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< p > Meng Jie home textile, a person who claimed to be Li Jun, told the Beijing Commercial Daily reporter that even if Beijing's consumers' Association website was hung with unqualified products of Meng Jie products, the two companies were deliberately spreading the negative news of Meng Jie because of the time of announcement and the time difference between WeChat and the two enterprises of the two enterprises.

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< p > < strong > industry view: big brands repeatedly hit the black list industry confusion, < /strong > /p >

< p > some of the indicators in Meng Jie home textiles sampling are not qualified, which is not a case in the home textile industry.

In all previous quality checks, the quality of the home textile brand is not uncommon because of the quality problem, making the whole home textile industry in a mess.

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< p > take the three major brands of this event as an example. Apart from the unqualified home textiles products, Fu Anna and Luo Lai have all played the leading role in quality blacklist.

In 2010, the Shanghai Quality Supervision Bureau issued the "fourth quarter of 2009 Shanghai towel product quality supervision and inspection results", fuanna due to a bath towel water absorption, pH value is not qualified and boarded the quality blacklist; Luo Lai home textiles in Jiangsu Province Industrial and commercial bureau in early 2013 released in 2012 "bedding commodity quality monitoring of unqualified goods and distribution enterprises list", three products are not qualified, and the substandard items include fiber content, use instructions, color fastness to sunlight and filler quality deviation rate.

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< p > industry insiders say that the quality of home textile brands has never stopped. Many brands are often unqualified once they have been inspected. But why did this "WeChat gate" involving unqualified products of the dream product cause such a big stir? "This unqualified news is nothing, but because of the mutual dissemination of brands, it turns the incident into a vicious competition within the industry."

An unnamed home textile brand operator revealed that "the relationship between home textile brands is pretty good, but in recent years the competition has become increasingly fierce, especially the group buying market has gradually subsided, and the competition for consumers has turned white hot." a series of melee that WeChat door is affecting is just an opportunity to suppress each other. "

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