Diya Daily Stores Are Now Disorderly.

< p > yesterday, reporters visited a number of original Diya daily stores, found that South Cross Street, right store and other stores to join the owners only after the signs were replaced after the reopening of business, Liu Fang shop did not even change signs to open business.

Due to the high quality of community business resources, Diya's everyday store has become a chicken rip because it has not found the right supplier.

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< p > < strong > sign "fine tune" continue to operate < /strong > < /p >.

< p > because of the failure to find the "pick up man" in time, the survival situation of the remaining stores is "multifarious" after Diya evacuated from Beijing every day.

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< p > yesterday, the reporter saw outside the supermarket store in South Diego street. The original Diya daily sign was changed to Dimei everyday.

According to a consumer who lives nearby, after the day's withdrawal, the store made a slight modification to the signboard. "Apart from the original daily product, the shelves, shops, and even employees have not changed."

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< p > reporters saw that the discount supermarket of the South Cross Street in the lower right corner of the original Diya daily sign is still retained on the existing signboards. The store LOGO has changed only one word, and the overall style is similar to that of Diya everyday.

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< p > with the above stores, the "fine tuning" of signboards is different.

Although the signs were somewhat dilapidated, Diya's everyday words were still clearly visible. According to people familiar with the matter, after the withdrawal of Diya every day, the shop was pferred to a private boss without redecorating or changing the goods. The supermarket name was changed to "dam East Diya supermarket" in the shop's small ticket displayed on the shop.

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< p > reporters visited the daily store of the right andiya to see that although the signboard had been renamed as Hualian life supermarket, the layout and shelves of the store were still used in the daily pattern of Diya, and no information was found on the official website of Beijing Hualian.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > > /a > > main being abandoned > /strong > /p >

At the beginning of this year, due to the excessive expansion and management of franchised stores, Diya, who was not well managed, entered the Chinese market ten years later, and announced that it would withdraw from the Beijing market and shift its focus to the East China region with Shanghai as its main body. P

And a large number of franchisees who are "abandoned" by Diya every day, in addition to part of the shops, the rest of the stores close to the community are converted into individual businesses.

According to a survey conducted by the Beijing Commercial Daily, the stores converted to private businesses have extended the daily discount supermarket routes. However, due to the loss of Diya's own brand, the types, quality and service of these supermarkets have declined.

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< p > with Liu Fang shop as an example, after changing its owner, the store continued the days of "a href=" http:// "www.91se91.com/news/index_c.asp", "business mode" /a "and" decoration style ", so that many consumers who were shopping here did not know about changing their owners.

"Before the store's goods are placed very neatly, and there is seldom a shortage of goods, but this half year, the supermarket management is much worse, and the hygiene is not as good as before."

One consumer said.

Even in the "Dimei day" store of Nan Heng Street store, even consumers think that Diya is renamed every day.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > quality resources < /a > waste is less than /strong > /p >

< p > according to a person close to Diya daily, wumi had intended to buy Diya everyday in Beijing store, but after assessment, he chose to give up because of his loss.

Data show that the net sales of Diya's 163 stores in Beijing last year were less than 60 million euros, and the sales volume was only half that of Shanghai under the premise that the number of stores was basically flat.

With the development of sales sluggish, the cost of rental in Beijing is soaring, so that most stores in Diya are losing money for a long time. This is not only the main reason for Diya's withdrawal from Beijing market every day, but also the prohibitive attempt to get rid of Diya's everyday beauty.

After the loss of Wumai's life-saving straw, Diya every day relied on speeding up clearance, unilaterally requested to terminate the contract with the franchisee and hurriedly leave Beijing.

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< p > however, despite the poor operating conditions, the daily location of Diya stores rooted in the community has obvious advantages, which has the ability to become an important weight for the major retail giants to seize the community market.

Beijing Business Daily reporter also found in the survey, a number of Re opened community stores in the absence of fresh produce, poor sanitation environment, still can attract a certain number of passengers.

But the "Shanzhai" stores are frequent, so this quality resource is wasted.

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< p > there are people in the industry who think that diah is close to the location and business mode of the husband and wife store in the Beijing market every day, which is different from convenience stores and hypermarkets, or the main reason why brands do not want to rush to take over.

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