Integrating Greater China Business, Cave Shoes Crocs Asia Growth

< p > although there is no accurate message to testify about the change, in fact, Crocs's performance in the past three months has not been ideal and its profit has dropped by 44%.

According to media reports, Crocs has announced that it will close 100 of the world's 600 branches.

At the same time, the company plans to dismiss about 180 of the 5000 employees and reduce the product range by 30%-40% to reduce the style.

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< p > whether this shock will affect Chinese companies and related business sectors.

In this regard, from a close to Crocs international brand trader hand know some details.

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< p > according to the personage, the shrinkage of Crocs has really affected the business of Chinese companies.

"I heard that Crocs mainland took over the business of Taiwan and Hongkong and merged into" Greater China ".

It is expected that there will be a big internal adjustment in September this year.

"With regard to the direction of adjustment, the person speculated that it might come from the organizational structure and the changes in the competent personnel of the corresponding Chinese companies.

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< p > this person also revealed that Crocs's financial slump is not global.

At present, the more serious downturn is concentrated in the two markets of the United States and Japan.

By contrast, the mainland and Europe are still growing.

Why the United States and Japan did not know why the growth was blocked?

But China's electricity supplier will have a good development, and the electricity providers in the whole Asia Pacific region will grow.

Especially in e-commerce, Crocs online sales increased 1 times over last year.

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P, however, the media and industry are still questioning the Crocs strategy.

According to media reports, in order to prevent sales from continuing to fall, Crocs has continuously increased its design styles since 2008, including the introduction of high heels, a target= "_blank" href= "http://www.91se91.com/" shoes, /a shoes, sports shoes, winter boots and a target= "_blank" href= "leather" > leather "rowing shoes", but this kind of rescue attempt has once caused inflation, and the popularity of the market can not completely cover the cost increase.

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< p > on the other hand, the fashion trend is not excluded. Crocs's products have been active in the mature American and Japanese markets, and have also been the first to be left out.

Is this situation going to other growth markets? "We do not rule out similar fluctuations in the next two years.

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< p > according to the personage, in the coming September changes, Crocs will rearrange and plan the future business strategy and brand positioning, especially in the light of the market characteristics of the Asia Pacific region, and make effective adjustments.

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< p > Internet and e-commerce benefits Crocs.

It is understood that Crocs products love the feather and brand premium on the domestic e-commerce platform, while sales are seldom discounted, and the annual discount rate is maintained at 10 percent off.

Last year, during the double eleven period, Crocs products had been hit by half off, but no core products were launched. Only a small part of the products that were relatively unsalable under the line were selected to get a low price promotion on line and to stimulate users.

This is also one of the reasons why China's market revenue and profits can maintain its advantages.

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Less than P, however, the electricity supplier is still a supplementary unit to the sales department for Crocs, which is also a common framework adopted by most traditional brands in the face of the impact of the Internet field.

However, under the new Internet situation, resources flow, structure and distribution are quite different from before.

Brand, market and marketing will be more closely integrated, and the three lines should be integrated, so that the electricity supplier unit will have higher independence rather than just sales channels.

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< p > in the new round of adjustment of Crocs, it is possible to rearrange the electricity business for the Internet emerging market and crowd.

"If it becomes an independent business department, it can better affect the consumption decisions of Internet users.

"A shoe clothing brand electric business manager said.

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< p > Crocs's performance decline is not because it is "outdated".

A staff under the Crocs line said that judging from which angle is crucial, so long as the public acceptance is the trend.

Any brand is bound to encounter problems in its development. Whether it is the tide brand or not, the key lies in whether it can overcome the fluctuation in operation.

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