Shop Name And Design

　　 Store appearance Type. As far as the appearance type of shop is concerned, it belongs to a fully open type store, which means the store is open to the highway side. Because buying food, fruit and other daily necessities, customers are not very concerned about display windows, and hope to see goods and prices directly, so there is no need to set up display windows, and more open access, so that customers can enter and store without any obstacles, and can freely enter and leave. The front display counters should also be made lower so that customers can easily see the inside and the merchandise from the street.

Storefront Name 。 The name of a shop is not just a code name, it is also an important part of appearance. To a certain extent, a good shop name can quickly spread the business philosophy of the store to consumers, enhance the appeal of the store, and bring more financial resources. When shops are named, they should follow the following principles:

First, we must embody individuality and uniqueness. Any name has a unique personality and can not be repeated with any other shop name. It has a unique personality and its own characteristics to make a deep impression on people, so that people can easily identify.

Second, it should contain moral implications. The name of a shop should not only be unified with its business philosophy and activity identification, conform to and reflect the contents of the shop concept, but also embody the service objective and commodity image of the shop, so that people can feel the shop's business philosophy if they see or hear the name of the shop, and then they will have a pleasant association and feel good about the store. This will help the shop to establish a good image.

Third, be concise and bright. The name is simple, concise and lively, consumers are easy to read, easy to remember, and easy to communicate with consumers. This requires that when the name is designed, it must be loud, easy to talk and have a sense of rhythm, so that it has the power of communication, so that shops and consumers can communicate and communicate with each other.

Fourth, we must standardize. The naming of shops must be standardized, and we should try to keep pace with international practices and strive for standardization and unification. Meanwhile, it is necessary to register its name in time for legal protection.

Generally speaking, shops name There are mainly the following methods:

Person name: this method is commonly used in the establishment of an earlier and longer history shop. Name as a shop name is different from others, it will make people feel familiar and friendly.

Number name: the name of a number can be easily remembered.

Animal and plant name: this name can lead people to associate with animals and plants.

Group name: that is, using some words and phrases to form shop names.

In addition to the above general methods, some shops are also named after their business characteristics, that is, the operation characteristics of the shops are expressed and strengthened by names, so that consumers can easily recognize and memorizing, such as the Japanese 7-11 store chain group and 100 Lian supermarket. Other products are named by the quality, convenience and so on, such as Wumart supermarket, PARKnSHOP supermarket, Meijia supermarket and so on.

The naming of shops can be collected and screened in many ways, such as launching the name of a company, naming a professional company, or collecting the name of an enterprise from the society.