Last Year, The Cost Of Anta Products Declined, And The Average Selling Price Rose.

Last year, Anta's average price of footwear and clothing increased by 6.8% and 6.3% to 94 yuan (the same below) and 57 yuan respectively.

In terms of cost, the average cost of footwear and clothing decreased by 5.8% and 0.8% to 55.2 yuan and 35.3 yuan respectively.

During the period, a total of 26 million 812 thousand footwear products and 33 million 874 thousand clothing products were sold.

Anta said that the average selling price of products increased because of the increase of market demand and the enhancement of brand image.

The company said this year it will accelerate the development of fashion sporting goods series and provide more fashionable and personalized fashion products for young people pursuing fashion trends.

In the long run, the group will actively study the possibility of introducing international sports brand management business to complement the strengths of existing businesses.

As for the cost reduction, the main reason is that the sole plant of the company has been fully put into production in 08 years, and has realized the scale effect, raw materials purchased in advance, reducing the impact of price fluctuation, and purchasing raw materials together with OEM/ODM, thus strengthening the bargaining power of the company and enjoying the discount of mass purchase.

According to the factory price, the weighted average sales of each Anta store is about 881 thousand and 200 yuan, up 29.7% from the previous year. The increase is made up of 14.7% of the weighted average sales area of each Anta store and 13.1% of the weighted average sales per square meter.

The company's turnover in the domestic market increased by 55.4%, which was composed of a weighted average Anta store growth of 19.9% and a weighted average sales growth of 29.7% per store.

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