Lining Nike Fighting Method, Logistics, National Products, Secret Technology Wins One.

The distribution time of international famous brand Nike in China is 7 days, while the logistics allocation time of Li Ning Co is only 4 and a half days.

Li Ning Co has a better "exclusive secret" in logistics strategy, that is, in logistics pportation services, warehousing and distribution, logistics information is good combination of boxing.

Looking for the most suitable logistics provider and scientific management, many companies in China always believe in large logistics companies when choosing logistics companies.

Li Ning Co will not find the biggest logistics company, only the most suitable one.

The logistics providers selected by Li Ning Co are some medium-sized logistics companies or pport companies.

The company believes that large logistics companies may have larger customers. If they are ranked second in the industry, there will surely be more customers in front of them. The importance of big customers must be higher than that of themselves.

With this thinking, Li Ning Co changed its mind and began to choose some medium-sized logistics and pportation companies as partners.

In this way, the cargo of Li Ning Co has been paid much attention, and the logistics company has done its best in service.

At the same time, Li Ning Co added a contract in the logistics contract: no matter what happens, Li Ning Co's goods are first issued.

After determining the carrier, Li Ning Co also attaches great importance to the dynamic management of carriers, and performs performance appraisal, final elimination and tracking control.

Li Ning Co's carriers and logistics agents must accept strict performance appraisal.

The company has 5 assessment indicators, namely punctual delivery rate, punctual punctuality rate, cargo loss rate, service attitude and perfect return rate.

For the dedicated carrier, the Li Ning Co logistics department will personally monitor the completion of each indicator and conduct overall reviews of the agency.

All logistics carriers should link their information management system with the management system of the Li Ning Co Logistics Department, and timely feedback the pport monitoring information through the system.

They must submit daily reports, including the order number, delivery time, delivery time, pit time, reports of different locations in long-distance pportation and accident analysis reasons.

At the same time, the Li Ning Co Logistics Department has a pport tracking agency, which is responsible for telephone tracking agents and stores. The information obtained from them is unified with the data of the forwarder to form a document, thus forming a month's programming for carriers.

Referring to these programming, Li Ning Co will mark the carrier every month, concentrating once every quarter, releasing the data report to the carrier, and demanding that it aim at the lack of deadline for rectification.

Relying on this strict dynamic management system, the carrier's service level is constantly improving.

The carriers who cooperate with Li Ning Co are not only invited by bidding, but also once approved by Li Ning Co after being eliminated and improving their own level.

The Li Ning Co's cargo pportation in the industry has also been widely praised, has won the trust of the vast majority of dealers: as long as the payment of goods, goods will be safely punctually delivered.

There are two first-class distribution centers in the country: one is located in five li store in Beijing, with a total area of 25 thousand square meters, which is responsible for the distribution of products in the north of the Yangtze River. The other is Sanshui, Guangdong, with an area of 12 thousand square meters, which is responsible for the distribution of products in the south of the Yangtze River in the area of Guangdong.

There are 13 branches in the country, each of which is a two or three level distribution center.

Together, the storage area of Li Ning Co is about 50 thousand square meters.

In order to centralize the advantages of the network and promote sales, Li Ning Co integrated the logistics and storage department of the 13 branches of the country, set up a logistics center for unified management, and promoted the practice of placing in place according to the sales place.

In the place of sale, the product is delivered directly to the distribution center of the corresponding sales place after the factory is delivered, and then is distributed through sorting and distribution, instead of going past the warehouse through the production site before entering the distribution center.

After a year of trial implementation, this new approach has already achieved three goals: first, the products produced in Guangdong, part of Beijing, partly to three rivers, with short allocation distance and fast speed.

The two reason is that the pport links are reduced, and the cost is reduced. After receiving the order, the goods can reach all the stores within 36 hours, and the response to local sales is very timely.

The three is the cost of vehicle pportation is lower than the cost of scattered pportation. The capacity consumed by selling location is actually equivalent to the wholesale vehicle capacity.

Because most of the mileage is long-distance trunk pportation, the vehicle price is much lower than that of the small batch to the store.

Relying on technology to raise warehousing level, like other production enterprises, Li Ning Co once faced such a practical problem: reducing inventory can largely reduce costs. However, reducing inventory must be carried out under the premise of ensuring safe stock, that is, distribution centers must have a certain amount of storage.

Because at this stage, the distribution of door to door can not be fully realized, dealers and franchised stores can not be asked to shoulder the responsibility of warehousing.

In addition, the city's control of pportation also makes it impossible for large vehicles to be directly distributed to stores within a specified period of time.

Therefore, Li Ning Co decided to reduce inventory time within the controllable range with the goal of no raw materials and finished products.

After a period of trial, after reflecting all the indicators of the entire logistics process, Li Ning Co found that its goods picking time was no longer comparable to that of the third party logistics company.

The main reason is that the frequency of the new products launched by Li Ning Co in the domestic market is very high. Now there are 20 thousand shoes, caps, casual clothes, suits and so on with different styles and color codes.

When picking up goods, we should first distinguish the major categories of products and then put them on the basis of different styles and color codes.

In addition, the distribution center not only does wholesale but also retails, and constantly dismantling the matching goods, which brings difficulty to the sorting of goods.

So, Li Ning Co invested and pformed the warehouse, and paid great attention to details in the process of pformation.

For example, in order to choose the right shelves, the relevant personnel almost inspected all shelf types.

They first made an attribute analysis of the goods, and then invited 5 shelves manufacturers to make different plans according to the attributes of the goods. After a month's modification, the decision was finally made.

Now entering the warehouse of Li Ning Co, people will be surprised to find that different shelves in the warehouse in accordance with different delivery needs and attributes of goods in turn, become a unique landscape.

In order to speed up the operation of goods, the Li Ning Co continued with Ma Xin's information system to achieve three goals: to speed up the allocation and distribution of logistics and reduce costs; to improve the accuracy of sorting, will greatly reduce the time from receipt of orders to goods out of storage, and further save storehouse and increase storage capacity.

After a series of upgrading and pformation, every joint of Li Ning Co's warehousing sorting was opened up, and the new information system made Li Ning Co's logistics more smooth, and the information pmission was faster and more efficient.

More shoes and hat investment information, click here to enter the responsibility editor: Wang Xiaonan