Anta, An International Brand, Is Determined To "Go Out".

< p > > the world's < a href= "http://www.91se91.com" > clothing shoes and hats < /a > net Xiaobian introduced to everyone is Anta's intention to buy the international brand "go out".

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In the revival of the mainland sporting goods industry, the announcement of the relevant shares was unveiled. Anta sports (02020) earned more than 28% to 803 million yuan (RMB) in the first half of the year, which outperformed market expectations. The second quarter sales growth in the same store was strong, with a double-digit increase in P.

Management said that the growth of the same store in the second half of the year is optimistic, and it means that the strategy of "going out" can be achieved through the acquisition of international brands.

Ta Kung Pao reporter Li Jieyi Chen Guyi < /p >

< p > Anta's turnover in the first half of the year amounted to 4 billion 120 million yuan, an annual growth of 22%, a basic earnings of 32.17 cents per share, and 25 cents per share median dividend, a 32% increase over the same period last year.

Among them, the same quarter sales growth in the second quarter, as well as the order volume in the first quarter of 2015, recorded a low double-digit increase < /p >

< p > < strong > return to growth track < /strong > /p >

Ding Shizhong, chairman and chief executive officer, said that the whole sporting goods industry had adjusted for inventory in the past. In recent years, the industry has seen growth. Anta has returned to growth track after two years of adjustment. It is said that "some companies can come out and some companies can not". The recovery depends on the position of the P.

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< p > Ding Shizhong mentioned that compared to the US per capita possession of 4.5 pairs of sports: a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, China has only 0.5 pairs of sneakers per capita, so the development of the Chinese market is still large, but when the group profits will return to the level of 2011, he laughs quickly.

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< p > < strong > inventory impairment continued back to < /strong > < /p >

< p > Anta's gross profit margin recorded 45.1% in the first half of this year, up 4 percentage points from the same period last year.

However, the operating interest rate rose by only 2 percentage points to 23.9%.

Ling Shengping, chief financial officer and vice president of the group, explained that since the period did not provide any rebate for the distribution plant to clean up the inventory, it also had a positive impact on gross margin for the 31 million 800 thousand yuan in the past stock reduction.

He expects to continue to record inventory devalued returns in the second half of the year.

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< p > Ling Shengping also points out that advertising expenses and sales expenses for FILA brand resources have increased, resulting in an increase in operating margin less than gross margin.

Ding Shizhong added that although sports events are expected to be more in the second half of the year, we believe that advertising and publicity expenditures account for 10.8% of the turnover in the first half of the year.

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< p > < strong > the target of merger and acquisition has been < /strong > < /p >.

In the face of the recent revival of the mainland market, Anta also did not dare to accelerate the strategy of launching P overseas market.

Ding Shizhong believes that many enterprises in China successfully "go out", such as Lenovo (00992) acquisition of IBM personal computer business, Geely (00175) parent company to buy rich cars, and Anta has also been deployed to acquire international brands. At present, there are mergers and acquisitions targets, but there may be uncertainties, so it is difficult to confirm the chance of success.

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< p > "forget it! Even if we can really go out, there will be no immediate contribution."

Zhao Xiwen, senior analyst at XinDa's international research division, believes that the situation is like Anta's acquisition of FILA brand 5 years ago.

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"P > < a href=" http://www.91se91.com/news/index_f.asp "> Anta < /a > released the mid term results of the surprise yesterday afternoon, the share price continued to rise, and the market hit a high of 14.26 yuan, closing at 14.24 yuan, an increase of 5.2%.

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