CAMKIDS Spring And Summer 2015 New Product Conference Successfully Convened

In August 6th, the CAMKIDS spring and summer new product conference was held successfully in Jinjiang Baolong (Baolong store) hotel. The CAMKIDS partners and media and guests from all over the country came to the scene to enjoy the new vision feast of spring and summer in 2015 and explore the strategy of brand strategy in 2015.

At the meeting, Zhang Congming, chairman of Mingwei, responded to the innovative development path of "dare to take the lead in the world and fight hard to win."

As an advocate of outdoor youth, CAMKIDS, the first Chinese brand to enter the youth outdoor market, has built itself on the path of brand development with courage and innovation.

Since its establishment in 2009, CAMKIDS has always been committed to promoting the development of outdoor sports in China, especially in the range of young people. It has won the favor of consumers with its growth concept, unique design, professional quality and excellent service, and won the first place in the same market for three consecutive years.

At the meeting, the first half of 2014, CAMKIDS brand successfully completed the brand market target through a series of strategic landing and market initiatives.

In the first half of the year, CAMKIDS took part in the ISPO Asian sports brand and fashion exhibition of Beijing (Beijing store), the sixteenth China (Jinjiang) International Footwear Expo and Nanjing Asia Outdoor Products Exhibition. Relying on the professionalism and dissemination of the exhibition, it displayed the latest products and technologies to the global brands, distributors, designers, media and sports enthusiasts, and created the brand professional image.

On brand promotion, CAMKDIS organized activities such as "take the kids out" and "small journalists to study summer camp" and vigorously sponsored the "Chinese University dry land ice hockey team" and "university students' Sichuan Tibet line" and other public welfare events. They practiced the original intention of the brand concept, condensed the brand strength, promoted the development of CAMKIDS's outdoor industry in China, and realized the enhancement of the brand cultural value span (span store).

At the meeting, we summarized the market situation of CAMKIDS in the first half of 2014, and implemented a series of new marketing policies through reform and innovation.

In 2015, CAMKIDS will take the lead in launching a credit card called "Ken currency", which can act as a channel for the sale of goods between the two tier franchisees, regional total distributors and head offices. It will also become a channel for the partners of the company's rebate business partners. Secondly, it will also popularize the ERP system through various rebate policies and key customers, so as to enhance the terminal management system and effectiveness, form close cooperation and good interaction with the business partners, and jointly develop the new situation of CAMKIDS brand business.

Outdoor new products diversified integration, dynamic interpretation detonating the scene

Finally, enter the CAMKIDS spring and summer new product release link in 2015.

The new product is still in the form of commentary and presentation, displaying the characteristics and selling points of footwear and accessories. Through the brilliant analysis of product director, we know that CAMKIDS's spring and summer new product research and development in 2015 will conform to the outdoor market trend, take light weight as the core of design, add bright products to match colors, break through the traditional outdoor dull tone, focus on multi-functional use, create product highlights, innovative product research and development capabilities, won the unanimous praise of on-site agents, and add a confidence to the development of CAMKIDS brand's higher and further development.

Brand success is based on differentiation and continuous innovation.

In 2015, CAMKIDS will push ahead with the new reform and peak position, based on the brand positioning of "outdoor equipment for young people". It will create miracles for people, create a new lifestyle for teenagers, and promote the rapid development of Chinese youth outdoor sports.