Expensive Bird Net Profit In The First Half Of The Double Down Actively Try O2O

< p > < a href= "http://sjfzxm.com/news/index_f.asp > >" noble bird "(< /a > the bird store) released the first half of 2014 performance bulletin on the evening of August 7th.

The report showed that the company's operating income in the first half of the year was 995 million yuan, down 19.04% from the same period last year, and the net profit attributable to shareholders of listed companies was 164 million yuan, down 5.77% compared with the same period last year.

Basic earnings per share of 0.27 yuan.

For the decline in performance, the bird pointed out in the announcement that it was mainly affected by the downturn in the sports footwear industry, resulting in a decline in sales revenue.

"The company is mainly located in the three or four line cities and sports and leisure areas, compared with other industries in the same industry, the impact of the industry cycle on the company has a certain lag."

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< p > < < a href= > http://sjfzxm.com/news/index_f.asp > > Product > /a > line, the sales revenue of three categories of costumes, shoes and accessories in the first half of this year are 496 million yuan, 492 million yuan and 7 million 700 thousand yuan respectively. Besides the sharp decline of clothing products 36.57% over the same period last year, footwear and accessories products increased by 11.24% and 37.54% respectively over the same period last year.

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< p > > in the earnings report, the noble bird pointed out that at present, it is increasing investment in ground advertising in China's three or four tier cities, and will further consolidate the strong position of the company's brand in the three or four tier cities in the future.

In addition, you will set up an e-commerce center, authorize some distributors to conduct online business layout, and actively try O2O mode.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Spain < /a > brand pride horse releases two new color matching Super Copa shoes < /p >

< p > Spanish brand is also proud of the launch of two new blue and black Super Copa.

As the speed of the proud horse, the Super Copa single shoe weighs 220 grams, which is much heavier than its speed type lightweight.

But considering its selling price is only 70 pounds (about 700 yuan), its performance price ratio is also very high.

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< p > Super Copa's upper is made of high quality "Fibratec" material, which has been tested in extreme test environment.

The "Control Effect System" (ball control effect system) on the front of the shoe can increase the friction force of the ball.

Vamp material is made of lightweight microfiber and nylon lining, so the upper is firm and soft, providing enough protection.

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