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    Mrs. Obama, Chinese Designer With Fire

    2009/3/5 0:00:00 10237

    Design

    Recently, the whole world is talking about the white single length skirt worn by the new president, Mrs. Michel Obama, at the inauguration ceremony.

    This skirt, designed by Jason Wu, a 26 year old Chinese designer, is sexy, elegant and grand, and even the president can not help asking the crowd on the spot. "Is my wife beautiful?"

    The charm is amazing.

    In the past, fashion designers all loved the "Asian Designers" on the world stage, but now I am afraid they are not enough.

    On the other side, China's local design power is also on the way. Not long ago, the Australian Merino wool logo award was just awarded to the 30 year old Shanghai designer Qiu Hao.

    The award was awarded to Karl Lagerfeld and Yves Saint Laurent, which has the authority to explore new designers.

    The domestic market, no matter the exception, the big brands such as Jiangnan Buyi, or the independent design shops represented by Changle Road, Shanghai, are becoming more and more popular among young people.

    With the increasing importance of the Chinese market, a brand new era of Chinese fashion is coming.

    To summarize the popular Chinese designers in the market, it is easy to find their common characteristics: most of them are based in New York, graduated from Parsons design college, and practiced in Michael Kors.

    Their works are concise, implicit, meaningful, and have a strong sense of city. They do not overemphasize the use of Chinese elements and are very good at market repercussions.

    From the perspective of the fashion industry, perhaps Chinese designers generally lack creativity in general, but in the economic downturn today, they play a mainstay role, causing people to buy interest.

    Chinese American designers are leading another pursuit of beauty - seeking common ground while reserving differences in a large living environment, in line with the aesthetic standards of most people and maintaining a certain personal style.

    For the first family service, they were praised by the fashion devil. They were sought after by the big department store.

    (Prada) the devil's head loves to love Phillip Lim, who is 36 years old. His family emigrated to the United States at the age of one.

    When he was a tailor's mother, he got the initial enlightenment of fashion.

    His design is simple and feminine, and he emphasizes the golden mean of urbanization. He has been commented as an updated version of Chloe style by the British version of Vogue.

    If you pay a little attention, you will find that there are many copies of 3.1Phillip Lim on the market.

    This does not sound good, but it also proves the extraordinary strength of the Chinese designer.

    In the spring and summer fashion week of New York in 2007, Phillip Lim was only waken up by a phone call. The end of the call was "Anna", editor in chief of the American version of Vogue.

    "Phillip, don't worry, you will succeed, and we will have good reports.

    In addition, I will help you get rid of the famous models and call me later.

    Under the "Prada wears the devil's head", Phillip Lim has rapidly risen to join the best-selling designers.

    In addition to its design skills, Phillip Lim is also good at promoting its personal brand. He has repeatedly worked with Dalian brands such as UNIQLO and Gap to launch the commemorative series. She also provides clothing for young stars with outstanding influence, and has achieved a good balance in popularity and affinity, and is well received by the public.

    This year's 25 year old Alexander Wang is a talented teenager, born in San Francisco, a Chinese American family. She graduated from Parsons Design College in New York, and worked as an intern in Marc Jacobs and Vogue.

    He was only 19 when he founded his own brand.

    There is an unwritten statement in the fashion week. Anna Wintour will be popular in the next year.

    So Alexander Wang deserves attention in this way.

    In 2008, Alexander won the CFDA Foundation Award, jointly sponsored by the American Fashion Designers Association and Vogue magazine, and won a prize of $200 thousand.

    In the works of Alexander, the young people are unique, lively and uninhibited, but they are very low-key in the use of colors. They are warmly supported by a group of super models and Popular Idols.

    Alexander once described her design, "those girls who come to the big cities from the countryside and make their own efforts to make a sky."

    The first choice for the president and his wife and children is Wu Jigang, a Chinese Jason named Wu, who was born in a wealthy family in Taiwan.

    In February 2006, the first personal series was released in New York, and was quickly acclaimed by critics and buyers. It became one of the most outstanding young designers in New York.

    Before becoming the new darling of the president's wife, Jason Wu is often accompanied by Bobbi's appearance in the trend report.

    Wu Jigang loved to dress dolls and draw all kinds of fashion sketches.

    In his design study, his family spent a lot of money. Jason Wu was sent to Tokyo to study sculpture when he was in primary school, and he followed his famous teacher to learn drawing design and distinguish cloth in Canada. Then he went to study in New York Parsons design college.

    In 1998, Jason Wu, who was only 15 years old, made his debut at the art Bobbi design prize, defeated the design masters from various countries, won the double titles of evening dress and bridal gown, and then won second place in Paris, and gradually gained fame in the doll design world, becoming the focus of Bobbi Doll Collectors.

    Wu Jigang likes to combine modern fashion evening dress with custom fashion, which is intended to overturn tradition while expressing a romantic amorous feelings.

    Derek Lam was born in San Francisco, Hongkong, and speaks fluent Chinese.

    After graduating from Parsons School of design in New York, she accumulated 12 years of experience in Michael Kors, and started her own brand in 2003.

    In 2005, Bush, Barbara's beloved daughter, dressed in a Derek Lam sky blue fleece coat, showing the city girl's charm.

    Derek Lam has also been noticed by the general public outside the fashion world.

    Derek Lam, which always appears in white shirts, has the same design and temperament as it is. It is clean and smooth. It is not overly exaggerated. It belongs to the wardrobe for everyday wear.

    It is precisely because of this characteristic that not only the Michael Kors, the most popular middle class in the United States, praised him, but another famous Tod "s", known for its practical elegance, could not wait to be included as the design director. They believed that Derek Lam was a skilled designer who knew ten points of fashion style and knew what to think for customers and brands.

    In fact, after joining Derek Lam, the Italian traditional luxury and modern fashion style are combined perfectly, and paved the way for Tod 's to pform from traditional leather goods brand to comprehensive luxury brand.

    Peter Som, a best seller of boutique department stores, was born in San Francisco, graduated from Connecticut University's art major, and then went to New York Parsons design college to further study.

    Peter Som inherits the aesthetic values of the minimalist structure of the architect's parents, and the works are very cosmopolitan.

    Whether it is Michael Kors or Calvin Klein, it is full of praise for the design of Peter Som.

    "Vogue" and "New York Times" commented that he was the best among the new generation designers, while the American time-honored brand Bill Blass was more and more aware of the style of Peter Som. In 2007, he hired him as the creative director and led the women's clothing design.

    But recently, the career of Peter Som hit a reef. Due to the impact of the financial crisis, Bill Blass was terminated because of a shortage of funds.

    Their own Peter Som brand was also stopped by investors Creative Design Studios, and the 09 autumn winter series fashion show was forced to be canceled. Peter herself had to go to the front to personally take charge of marketing.

    Despite all this, the fashion industry is still confident of him. After all, in this era of practical promotion, the design of Peter Som can withstand the test of time and is worth investing.

    Andrew Gn graduated from the Saint Martin Institute of art in London with the top of the class, and later served as assistant to Emanuel Ungaro.

    Andrew specializes in semi high level custom luxury clothes. The work combines China's long and delicate and European glitz, and its customers are European royalty, oil tycoon's family members and super female stars.

    When Andrew Gn received the contact telephone number of Maria Luisa of Paris senior clothing store, he knew his chance finally arrived.

    This tide shop, which has always been famous for the development of new designers, has some "gold finger" ability in the industry, and whoever wants to go to it will become famous and popular.

    Sure enough, after the Maria Luisa shelves, New York Barneys boutique also came to ask, so Andrew Gn laid the foundation of business between the two cities.

    Perhaps, among all the Chinese designers, Andrew Gn has the best Chinese level. Since childhood, she has read "dream of the Red Chamber". Her favorite authors are Eileen Chang and Li Bihua. They are very fond of the details of women's clothing, food and fine life.

    "My first celebrity customer was Niicole Kidman, and she bought several pieces in one breath.

    You know that many stars do not have to pay for clothes themselves, so I am very moved.

    The Chinese Americans who are already in fashion are also...

    Anna Sui Anna Sui has been left with her doll head and Liu Hai since her debut. It is as innocent as her own work.

    People plate her brand into "Anna Sui", but in fact, this designer is called Xiao Zhimei ("Sui") in Guangdong.

    In 1991, Anna Sui released its first fashion show, which combines romantic embroidery with lace and strong colors to cater to the retro wind at that time. Anna is booming and opened its first boutique in New York.

    After that, the smart Japanese spotted this fashionable trend, and the Group signed the first contract with Anna and authorized the production of the same name cosmetics to continue its fashion style until now.

    In Yi Shu's Vera Wang novel, the heroine marriage is usually "a phone call to New York Wang Wei Wei's wedding dress", this Wang Weiwei, is the designer of the wedding dress Vera Wang.

    She was a real Chinese family from the upper city of New York. She used to be a fashion editor for Vogue. Gossip rumor has it that in 1985 she applied to become editor in chief and was refused to resign. She left (later on Anna Wintour) and entered Ralph Lauren.

    Vera Wang was simply designed by herself because she could not find a wedding dress when she was married.

    Nowadays, Vera Wang has also stepped into many fields such as fashion, perfume, home and so on, and has opened a wedding shop in China.

    Tan Yanyu, the Chinese name of Vivienne Tam Tam Vivienne Tam, grew up in Hongkong, carrying 20 pieces of her own work in her handbag, traveling alone to the department stores, and selling them to department stores and boutiques.

    In 1995, Vivienne Tam launched the "Mao Zedong series". From a humorous angle, it created a pop style with strong color contrast and made a name for itself.

    On the other hand, she is also good at using Chinese elements in women's wear, ranging from landscape flowers to fish, insects, birds and beasts.

    Jimmy Choo Choo is known as Jimmy Choo because of a sex and the city.

    The shoe designer was awarded the British Empire Medal and used to be Diana's shoe shoemaker.

    Every time Diane adds new clothes, he will find him to design shoes.

    Jimmy Choo's high-heeled shoes are graceful and extremely high, and they do not hurt on their feet, which is also the love of female stars. - Madonna stepped on it and stepped into the church.

    More clothing investment information, click here to enter the responsibility editor: Wang Xiaonan

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