Hangzhou Issued An Urgent Notice To Release More Than 1000 Brands.
< p > 7, August, the weather is hot, and it has always been the off-season of department stores. This year, it is unreasonable to launch a unprecedented promotion in this node.
It is reported that the big promotion lasted for one month, involving more than 1000 brands, and almost all the discount was put to the lowest level, and even the brand implemented the policy of "one price".
In addition, due to the suspension of several shopping malls, a number of brand suppliers have aimed at releasing hundreds of goods, hoping to put the goods here for sale. This also makes the volume of goods that is greatly promoted more than any big promotion, and there is almost no need to worry about "breaking the code immediately".
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< p > < strong > < a > href= < http:// > www.91se91.com/news/index_c.asp > > 100 < /a > issued urgent notice. The strongest "promotion" in the preparatory history is < /strong > /p >
< p > yesterday, a "internal notice" from Hangzhou Jie Bai was forwarded wildly in < a href= "http:// www.91se91.com/news/index_c.asp" > WeChat < /a > circle of friends.
The announcement revealed: "the company decided to organize a month long" August big sale "promotion campaign in August, and asked all departments to deploy immediately to ensure that the promotional price is in place.
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< p > in principle, 7 and August are "a href=" http:// "www.91se91.com/news/index_c.asp" > Sales slack season < /a >, the department stores in the main city seldom carry out the promotion at this time, but this time they break the rules. They have to do a whole month's promotion, do not negotiate with the brand at low price and have a strong stocking rate.
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< p > < strong > a number of suppliers reached a "low price agreement" and pry the main city consumption power < /strong > /p >
< p > reviewing the department stores in the main city of Hangzhou at the moment, the sudden closure of many shopping malls has made many Hangzhou people feel unprepared, but also feel the pressure is enormous. There are also suppliers who have brand counters in various shopping malls. The closure of shopping malls means the sales channels are reduced, so what do we have to do with so many products on hand? < /p >
< p > "many brands have found us and have disclosed the intention of cooperation. After considering comprehensively, we decided to make an unprecedented large-scale promotion."
Xie hundred aspects of the planning responsible person said.
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< p > at present, Xie Bai has already reached the "low price strategy" with the major brands, and will carry out a big promotion throughout August from August 8th.
At that time, more than 1000 brands such as men's wear, shoes and leather goods, children's wear, children's shoes, knitted fabrics and bedding products will reduce promotional discounts to a minimum.
Among them, the famous ladies wear up to 5 fold, bed products to 99 yuan, the popularity of women's shoes are almost all "one price", the minimum 99 yuan.
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< p > suppliers also converged their "trump card products" to "100". Besides seasonal products, they also included other classic products of other seasons, including spring, summer, autumn and winter seasons.
In addition, the shopping malls revealed that the big promotion will have adequate stocking capacity, and for guests, there is no need to worry about "breaking the code immediately".
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< p > > strong > department stores force "goods" and "services" and are not afraid of the electricity supplier pressure < /strong > /p >
< p > Hangzhou Jie Bai has been playing an important role in the lakeside business circle. In the hearts of Hangzhou people, it has always been the image of "classic department store".
In September of last year, the B Museum, which was rebuilt and upgraded, was officially unveiled in Hangzhou city. Together with Xie Bai new century and Xie Bai Xin Wah Yuen, the business atmosphere in West Lake, Hangzhou was set up.
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< p > for the future of department stores, there are also many different views in the industry. For this reason, Xie Bai senior level said: "the essence of retailing must be returned to goods and services. This is also the deep content to be expressed in the promotion of the hundred stores. The department store is not afraid of the pressure of the electricity supplier."
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