Profits Are Dropping Sharply, And The More Tired Shoes Are, The More Tired They Are.

< p > < strong > market < /strong > /p >

< p > < strong > the popularity of cold and cold is closed at the end of Xiamen store. < /strong > < /p >

< p > recently, the Quarterly Bulletin published by Crocs, "a href=" http:// www.91se91.com/news/index_c.asp "> cave shoes < /a >, showed that Crocs brand net profit decreased by 44% compared with the same period last year in the two quarter of June 30th, far below market expectations.

It is reported that the Asia Pacific region's performance is "worse than expected because of poor sales in China and South Korea."

According to the news, Crocs started the restructuring plan, including not only shutting down or reorganizing 75-100 of the 600 direct outlets in the world, reducing 183 employees (3.6% of the total number of employees), but also streamlining the global product mix according to the size of 30%-40% to refocus on the core leisure shoes series such as sandals and Lok shoes.

These measures are expected to save us $14 million over the 2014-2015 years.

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< p > reporters call Crocs group, the other side of the message is not allowed, but said that this year, one of the largest independent alternative asset management institutions in the world Blackstone announced that it formally joined the Crocs group, "Crocs and Blackstone group to join forces to ensure that the brand is more robust development."

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< p > Xiamen also has "a href=" http:// "www.91se91.com/news/index_c.asp" > Guan Dian < /a > situation. Yesterday, the reporter called a href= "http:// www.91se91.com/news/index_c.asp" > Crocs > group > customer service, the other side told reporters that there are 5 stores in Xiamen (the official website does not exist in the Department Store), of which Si Ming Lai Ya store plans to close shop at the end of this month.

Last night, a reporter found at the store in Zhongshan Road that there were no customers, only one shop assistant.

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< p > < strong > exploration factor < /strong > < /p >

< p > < strong > "Shanzhai" goods are popular. There is a hidden danger < /strong > < /p >

< p > "Miss Wang" said that when she studied a few years ago, she was also a Crocs control. "At that time, I thought it was very special and practical, and I relied on it in summer."

Miss Wang, who is pursuing fashion, thinks that the shape of the cave shoes has attracted everyone, but now it is boring. "It seems that there has been no improvement over the past few years. Those styles are too old and a little tired of aesthetics."

Nowadays, she likes to wear a "jelly shoes", although the price is higher, but compared with the heavy hole shoes, it is more soft and light, and more "fashionable".

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< p > the industry believes that the long-term price of cave shoes is "strong", especially in the core style.

But on the Internet, the "Shanzhai" cave shoes are popular, and they will impact the genuine products with the price advantage.

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< p > nowadays, although the shoes of the cave are less seen, they can often be seen in the elevator, with words attached to them, such as "the elevator likes to eat hole shoes, and children should be careful".

Searching for "hole shoes" on the Internet is mostly related to the hidden dangers of cave shoes.

These negative information make cave shoes become synonymous with "unhealthy".

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< p > to this, Crocs stakeholders told reporters: "fake products pose a potential threat to consumers' foot health and even disturb the consumer market environment."

It is reported that in May this year, the company helped the local government investigate and deal with the largest counterfeit shoe factory in Crocs Asia, and the counterfeit products worth more than 8 million US dollars were investigated and dealt with.

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< p > aiming at the hidden danger of children's shoes, the other side will attach a warning label to remind parents to pay attention to the safety of children taking the escalator.

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< p > < strong > Future < /strong > < /p >

< p > < strong > denying the reduction of the production line, Xiamen is the focus of development. < /strong > /p >

< p > however, for reducing the production line, Crocs told reporters that more than 300 shoes were launched every season, and it will always bring forth new ideas.

Recently, the company released its autumn and winter products in Shanghai this year.

"We have a design center in Italy, and we keep up with fashion trends from the beginning of the design."

This year, the company also signed Ariel Lin as the brand image spokesperson in China and has a comprehensive marketing plan.

"Future product lines will enhance product experience in accordance with consumer needs and fashion trends."

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< p > to the store situation, Crocs group told reporters that its stores will not be reduced, but it is expected to expand to 900 by the end of 2014. All two or three cities including Xiamen will be the focus of development.

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