• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Anta Grabs The Core Sports Team To End Lining'S 23 Year History Of Gymnastics Sponsorship

    2014/8/10 15:32:00 36

    AntaCore Sports TeamSponsorship

    < p > recently, Anta sports announced that it will become a partner of the State Sports General Administration gymnastics management center.

    Prior to this, Lining and gymnastics team cooperated for 23 years, the signing of the Gymnastics Hall, still hung Lining and others champion, the champion was sponsored by Lining.

    < /p >


    Zhang Tao, vice president of Anta P, told reporters in an interview with reporters: "as a partner of the Chinese Olympic Committee, replacing Lining's Gymnastic Center is a strategic move for Anta to actively expand the important sports resources of the Chinese Olympic Committee and enrich the brand demand for representing China and representing the essence of sports.

    The cooperation with the gymnastic team is the "package cooperation plan". This is the plan to help Anta knock on the door of the Gymnastic Center.

    < /p >


    < p > Gymnastics Center Director Luo Chaoyi also said that compared with previous cooperation with Lining, the cooperation with Anta is wider and deeper than in the past.

    < /p >


    < p > Zhang Tao revealed that the first stage of cooperation with the Chinese gymnastic team lasted more than one cycle (four years).

    < /p >


    < p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > Anta < /a > snatch core sports team < /strong > /p >


    < p > last December 31st, Lining's contract with the Chinese gymnastics team expired.

    Many sports brands have joined the scramble for resources.

    < /p >


    "P", "at the beginning of this year, Anta began to contact the Chinese gymnastics management center, and finally moved the gymnastics team with a package of cooperation plans."

    Zhang Tao said.

    < /p >


    < p > it is understood that the whole Anta a href= "http:// www.91se91.com/news/index_c.asp" > strategic cooperation < /a > has not only included professional competition suits and training suits for the gymnastic, rhythmic gymnastics and trampoline sports teams, but also participated in the series of activities to promote gymnastics development, such as "gymnastics into the campus" and "happy gymnastics", so as to cultivate the reserve force of gymnastics and enhance the influence of gymnastics on the national fitness program.

    Such a cooperation plan looks more extensive than Luo Chaoyi's previous cooperation with Lining.

    "We think gymnastics is national fitness and group sports."

    Zhang Tao said.

    < /p >


    < p > gymnastics is one of the most important events in the comprehensive sports events such as the Olympic Games and the Asian Games. It is also known as the "father of sports".

    Gymnastics is also the traditional advantage of the Chinese legion, which is very tempting for Anta.

    < /p >


    < p > "we are the partners of the Chinese Olympic Committee and are very familiar with the important assets of the Olympic Committee. And Anta has always been aiming at the core sports team resources."

    Zhang Tao said, "the Chinese gymnastic team is definitely not the last one, and will continue to talk about it in the future. The core sports teams are all goals."

    < /p >


    < p > as a partner of the Chinese Olympic Committee, Anta has also fully cooperated with the water sports management center, the winter sports management center and the boxing Taekwondo management center, providing professional competition clothes and training clothes for all the national teams under the command of all the centers.

    At present, there are 16 national teams working with Anta, plus 3 of the gymnastic team, and the national team of Anta has reached 19.

    < /p >


    "P," CEO, Zhang Qing, said in an interview with reporters that Anta has been emphasizing the image strategy of "representing China" over the years. Signing the core sports team is one of its ways, and the correlation degree will be higher.

    But from now on, signing the Chinese gymnastic team will boost confidence for Anta's channel providers, but whether it can directly affect consumers still depends on the time. "What Anta needs to do now is how to make the brand impact first from the first achievement".

    < /p >


    < p > < strong > > a href= "http://? www.91se91.com/news/index_c.asp" > Lining < /a > pformation test < /strong > /p >


    < p > for Lining, Anta's intervention marks the end of its relationship with the Chinese gymnastic team, which has been working together for more than 20 years.

    Lining told reporters that after the group's strategic choice, the company made a decision to abandon the 2014-2017 years' strategic cooperation partner of China National Gymnastic Team's sports equipment.

    < /p >


    < p > "in China's sports marketization and tremendous changes in the consumption environment, it is no longer possible to rely on a simple sponsorship strategy. Li Ning Co is determined to lock in the core sports category and focus on the five core sports of basketball, running, badminton, training and sports.

    Under the guidance of this strategic choice, Li Ning Co has broken through the strategy of purely sports sponsorship, and embarked on a new stage of sports marketing, event experience, product experience and retail experience.

    Li Ning Co said.

    < /p >


    < p > 23 years, the birth of 57 Olympic champions and world champions, 98 gold medals, this traditional superiority item, although Lining is not painful, but it is unavoidable heartache.

    < /p >


    < p > an industry insider said Lining's abandonment was related to its operating pressure.

    < /p >


    < p > Lining issued a profit warning notice that as of June 30th, the company's first half loss is expected to expand from 184 million yuan in the same period last year to no less than 550 million yuan, of which the net sales loss was 300 million yuan.

    < /p >


    < p > Lining has been declining for three consecutive years.

    As early as 2012, Lining began to pform herself to save herself. He announced the "channel revival plan". Li Ning Co executive vice president and CEO Jin Zhenjun also said publicly at the press conference last year that "the most difficult period has passed". However, Lining's performance has not changed as planned, but the deficit has continued to expand.

    < /p >


    < p > Zhang Qing said that Lining has been carrying out step by step in accordance with its plan since 2012, but the long-standing abuse has been long, but the reform is not overnight. It is hard to see the results in the short term.

    < /p >


    < p > and for its core resources such as basketball, Zhang Qing said Lining got many basketball resources, including CBA, signing Wade, sponsoring the junior high school league and so on. There are plenty of resources, but the integration effect can not appear immediately, and it will take a while to show it.

    < /p >


    < p > however, Lining's offer of Anta to Anta and Wade had also raised questions about it. It was questioned whether the price of 2 billion would be enough for Lining, who was badly in need of reform, and whether the return was enough.

    < /p >


    < p > an industry insider told reporters that Wade (2013) (2013 stores), which attracted fans' attention in a few years, will not make a trip this summer. "Lining lacks relevant support and budgets".

    Prior to Lining's foreign press conference, Wade did not show up.

    < /p >


    < p > 2013, Lining realized 5 billion 824 million yuan in revenue and a loss of 390 million yuan.

    Anta earned 7 billion 281 million yuan and made a profit of 1 billion 315 million yuan.

    < /p >

    • Related reading

    New York Is Crazy About "Washing White".

    Enterprise information
    |
    2014/8/8 20:17:00
    24

    Dangdang "Iron Heart" Pformation Of Fashion Business

    Enterprise information
    |
    2014/8/7 15:58:00
    19

    Jingdong Behind The Scenes Tell You How To Make A Big View Enterprise.

    Enterprise information
    |
    2014/8/7 15:12:00
    27

    安踏營收利潤雙增仍難解高庫存

    Enterprise information
    |
    2014/8/7 9:00:00
    20

    Join Hands And Seek Common Development, Vog Brand General Manager Goes To BELLE Exchange.

    Enterprise information
    |
    2014/8/7 8:22:00
    14
    Read the next article

    Lishui Development Zone Held Symposium On Transformation And Upgrading Of Synthetic Leather Industry

    The Lishui development zone held a symposium on the transformation and upgrading of the synthetic leather industry. In accordance with the overall requirements of maintaining the commanding height of the national synthetic leather industry, combined with the circular transformation work, the Development Zone Management Committee intends to organize in-depth research on the basis of the existing preliminary plan for the transformation and upgrading of the synthetic leather industry. Next, let'

    主站蜘蛛池模板: 么公又大又硬又粗又爽视频| 国产日韩精品中文字无码| 免费一级毛片在线播放视频| 一个人看的www免费高清中文字幕| 美国成人免费视频| 成人午夜在线视频| 午夜天堂在线观看| 一本久久a久久精品vr综合| 精品国产日韩久久亚洲| 小蝌蚪视频在线免费观看| 制服丝袜人妻中文字幕在线| 一本久久a久久精品亚洲| 看看黄色一级片| 在线观看成年人| 亚洲无成人网77777| 中文天堂最新版www在线观看| 最近韩国电影免费观看完整版中文| 国产极品美女高潮无套在线观看| 久久综合久久综合九色| 里番本子库全彩acg亚洲| 无遮挡h肉动漫网站| 午夜视频免费观看| heyzo在线| 欧美日韩国产在线人成| 国产真实乱在线更新| 久久精品一区二区| 老师你的兔子好软水好多的车视频 | 在线成人播放毛片| 亚洲日韩亚洲另类激情文学| 亚洲人成在线播放网站岛国| 日韩在线一区视频| 四虎影视永久在线精品免费| www99re| 欧美日韩亚洲综合| 国产成人无码午夜视频在线观看 | 国产98色在线| swag在线播放| 欧美夫妇交换俱乐部在线观看| 国产日产精品_国产精品毛片| 丰满的寡妇3在线观看| 直接在线观看的三级网址|