Exercise Selection Is Very Important For Identifying Target Customers.

Before P > a href= "http://sjfzxm.com/pioneer/" > visit /a > customers, the choice and determination of the target customers is the key to the success of the sales.

In the tide of marketing, sales have become popular among the public. They are everywhere filled with sales, success and failure. Why? Successful people are to seize their target customers, but those who fail do not know what the target customers are, and do not better choose and determine their target customers.

Sales can not rely on their mouths, but also depend on their minds. Choosing and identifying target customers is an important part.

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< p > < strong > 1. Is customer's ability to use the product < /strong > < /p >

< p > customer's ability to use the product is whether the customer knows how to use the product correctly.

Some products require special technology in use. We must consider whether the target customers have the ability to use this product, and whether they can be solved by aid services.

If the customer is not able to use the service, the aid service can not be solved, and the sales will be difficult to achieve.

Even if you sell him reluctantly, there will be unavoidable troubles in the future, which will even lead to the recovery of the money.

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< p > < strong > two, < a href= "http://sjfzxm.com/pioneer/" > Customer < /a > do we really need the product < /strong > /p >

< p > customer's purchase of products depends on the needs of customers. The degree of intensity of customers' demand and demand to a large extent determines the degree of difficulty or even success of salesmen's sales.

Therefore, when selecting and identifying target customers, salespeople should learn to detect customer needs and find out whether their products are really suitable for customers' needs.

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< p > generally speaking, customers will buy products they want instead of products they want.

In the process of sales promotion, customer rationality is more effective than sensibility to promote its purchase. Nowadays, rational purchase has been publicly recognized in a wider range.

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< p > salespeople should confirm whether they really need their products before visiting customers.

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< p > must choose those customers who really need it. Only in this way can you sell the product in a targeted way.

On the contrary, if customers do not need this product, no matter how competent a salesperson is, they will not be able to sell it.

Even if the product is sold by you, it may be unique. Customers will not buy your product again, or even lose confidence in you, the company and the product.

At the same time, I am afraid that the money will not be recovered.

Therefore, the salesperson must stand in the position of the client and put his own needs into consideration. If it is not for the product he needs, do not force it.

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< p > < strong > three, < a href= "http://sjfzxm.com/pioneer/" > Customer < /a > whether there is a near possibility < /strong > /p >

< p > if your target customers simply can not get close to it, then your choice is to fail.

Only when the customer has a near possibility can you have the chance to sell successfully.

That is to say, whether salesmen can approach their target customers is a question worth considering.

For example, young salesmen, in terms of social status, are really hard to get close to some big shots.

In such a situation, salesmen should not personally meet those big shots. It is best to invite someone of their own company to sell.

In short, objects that are not accessible can not be treated as target customers.

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< p > < strong > four, does the customer have the decision power < /strong > < /p >

< p > some customers, the salesmen took pains to sell products to him, but in the end they found that he was "not in charge" and ended up in failure.

If the client has no decision, sales will be difficult.

Only those who have the right to decide to buy products, an independent customer, even if he needs again, then want to buy your product, it is impossible to achieve the paction.

Therefore, when a salesperson chooses a target customer, he should also know who is in charge of the decision.

For example, if the power of decision is manipulated in the head office, even if the branch is closer to you, it will be very convenient for you to come and go. If you sell the company as a target, it will not be of any significance. It is just like wasting your time trying to fish for trouble.

At this point, you should take the head office as the object and set the branch office as an aid agency.

When choosing a target customer, this must be noted, otherwise it may be wasted.

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< p > < strong > five, whether the customer has the ability to pay < /strong > /p >

< p > everyone may have private jet and luxury cars and villas, but not everyone can afford planes, limousines and villas.

Therefore, before the salesmen are ready to sell their products to customers, they need to consider whether the customers have the ability to pay.

It is necessary to understand the customer's ability to pay before visiting customers. On the one hand, the customer's ability to pay affects the difficulty of product sales, determines the sales results - the possibility of sales realization, and even enables you to avoid possible economic fraud; on the other hand, only when the customer has the ability to pay, can the salesperson be able to recover the payment smoothly after the paction has been completed.

Many salesmen have been unable to recover the money, which is because they did not notice this at the beginning.

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< p > customer's ability to pay can generally be seen through its open financial information, and can also be analyzed through direct enquiries, visits, peer reviews, market reactions, etc., and it can also be investigated from various aspects, such as investigating bank pactions, investigating taxes, analyzing published financial statements, or consulting clients.

However, the investigation at this stage is, after all, a preliminary investigation, so long as there is basic customer information, it is possible to know the approximate payment ability.

In short, the demand of customers has shown the characteristics of diversification, integration, stereoscopic, personalization, and so on, and sales staff's own resources and energy are limited, so it is impossible to satisfy all the needs of the entire market.

Therefore, before visiting customers, the salesperson must select the target customers from all the customers' data as the main target. First, classify all the customers' data, then select the most promising and most likely customers to use their products as the target customers.

This is a very reasonable preparation and practice, which can directly or indirectly make the sales work progressed smoothly and will greatly help to improve the trading opportunities.

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< p > < strong > experts dial < /strong > /p >

Good salesmen are always concerned about potential customers and prospective customers who have the ability to purchase products and services. Their success depends largely on the ability to select and determine target customers, or the ability to choose target customers earlier in the sales process. P

Therefore, as a salesperson, one of your main tasks before visiting customers is to maximize your working time on target customers, so as to cultivate and improve your ability to identify, select and identify target customers.

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