Tmall Seeks Brand Diversity To Enhance Competition Threshold

"P", from the beginning of this year, Tmall called out the strategy of brand fashion, and as the first of its strategy.

However, unlike other electricity providers, Tmall is not sticking to the clothing industry, but wants to blossom in all vertical categories.

Judging from its tactical strategy, this year Tmall has significantly increased the intensity of new products and the entry of international brands.

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< p > public information shows that Tmall has introduced many brands such as Burberry, Estee Lauder, a href=, http://, www.91se91.com/news/index_c.asp, ASOS, /a, Muji, ZARA and so on. In the 3C digital industry, it has also launched a new debut channel, covering the vertical industries such as costumes, beauty, digital, home decoration, etc.

Tmall also announced its introduction of more than 4000 international brands from 45 countries.

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< p > a person who is close to < a href= "http:// www.91se91.com/news/index_c.asp" > Tmall < /a > also reveals that Tmall has consciously strengthened the brand promotion of 19 cities covered by the mainstream consumer groups in China.

The combination of Tmall's user groups is mainly concentrated in the domestic 234 line cities, which in fact confirms Tmall's efforts to expand in the second tier cities.

This undoubtedly confirms Tmall's strategy of becoming fashionable.

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< p >, as Tmall's a href= "http:// www.91se91.com/news/index_c.asp" > trendy /a > important point of dress, dress is still a leader in the right way.

In this year's Tmall year, clothing has changed significantly, for example, new product sales account for more than 60%. Besides domestic brands and Amoy brands, international brands have also joined.

Tmall is undoubtedly through the big promotion to change the past consumer cognition of the promotion of electric business: inventory clearance, domestic small brands.

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< p > in addition, Tmall's actions in the clothing market are continuous: for example, the "pre test and buy" service that was launched shortly before, in order to enhance the consumer service, it actually traded for new products, and Li Shujun, the former general manager of the GXG dress, was in charge of the clothing business.

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< p > to strengthen the linkage with TV programs, no matter the cooperation of "Daddy where to go" or the Oriental TV's "goddess's new clothes" is to enhance the tonality of the dress, and is also the fashion show for Tmall.

The next Tmall fashion, clothing as the protagonist, inevitably to the industry to comb the banner of fashion.

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< p >, however, compared with other business operators, only lifting the market share is different. What Tmall needs to change is the fashion recognition of consumers to Tmall and even the whole business.

This is not a day's work.

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