Zhuzhou'S Annual Output Value Of Women'S Pants Is Nearly 30 Billion, But Why Can'T They Grow Taller?

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201408/11/20140811054032_sj.JPG "/" < > > "

< p > < < a href= > http://sjfzxm.com/news/index_x.asp > > < /a >, located in the eastern part of Zhuzhou, Hunan Province, there are only 3075 women's trousers production and processing enterprises. The annual production of 366 million 830 thousand pairs of women's trousers is worth nearly 30 billion yuan.

Recently, in Zhuzhou's Lun song District Jinlun market, more than 50 women's trousers production enterprises in the city have been assembled, using the way of model T show, showing the sample of women's trousers to more than 100 clothing agents nationwide to seek cooperation.

However, due to unknown location and lack of brand, its effect is not satisfactory. < /p >

< p > it is reasonable to say that the annual output value of Zhuzhou's trousers is nearly 30 billion yuan, which should have been heading for the front of the garment industry. But why can't it be "big and tall"? < /p >

< p > > on the same day, < a href= "http://sjfzxm.com/news/index_x.asp" > < /a > > "Zhuzhou women's trousers Summit Forum", many heads from the coastal design studio pointed out: "Zhuzhou women's trousers are mostly imitation products, and the brand style is not clear enough, that is to say, there is no" DNA "of their own.

Li Xiaoyong, an agent from Zhengzhou, said: "many enterprises do not have a clear positioning of users, products from more than 20 to more than 60 year old middle-aged and elderly people.

Yang Jianying, an agent from Tianjin, suggested that "Zhuzhou women's trousers manufacturers should create their own design team and carry out differentiated development. The design studio should return from the marketing to the design itself, and design more good products for the enterprise."

< /p >

< p > the responsible person of the new Lun song group said: "the development of women's trousers in Zhuzhou has the foundation, status and space. In the future, we will take famous brand products as the leader, build backbone enterprises, take" brand design and operation "as a breakthrough point, promote industrial optimization, and guide enterprises to develop" e-business ".

< /p >