2014 Shenzhen Cross-Border Electricity Supplier Thousand People'S Congress Perfect Ending

Last Friday, from " China Post The 2014 China (Shenzhen) cross-border electricity supplier co sponsored by the "express logistics Limited by Share Ltd" and "Alibaba Global Express" co sponsored the 1000 people's Congress. It is reported that the conference has shared the latest industry trends of cross-border electricity providers, the latest policy trends, and cross-border logistics solutions.

Speed pass push "excellent cross-border sellers help plan"

As a key project this year, the excellent cross-border sellers help plan not only focuses on the excellent sellers who have already entered the platform, but also throws an olive branch to the excellent cross border sellers who are interested in selling fast sellers.

According to the relevant person in charge of fast selling, the sellers who apply for the help plan need to meet three requirements: those with cross platform operation experience will operate for at least one year, and at the same time, there will be a certain amount of transactions accumulated on cross border trading platforms other than speed sale or their cross-border websites. The annual sales volume of a single store exceeds at least 100 thousand dollars, and the integrity records need to be very good.

According to the introduction, the plan contains four main contents: first, on the capital, quick selling will solve the financial pressure of the seller through the advance loan, and help the seller of the plan and the fast selling link itself have been involved in the different proportion of the loan from the seller who has made the advance loan. Secondly, on the exposure, fast selling can help the cross-border electricity supplier through the natural ranking and the advantage of the activity. The seller has 90 days to participate in the help plan, and all products in the store will be in front of the natural ranking of search. Finally, it is a feature specific event and customer manager one to one service, which helps the plan to help more experienced and competitive sellers grow rapidly on the fast selling platform through these four aspects.

　　 Speed sell 8.19 years to promote the ultimate strategy

"8.19 Quick selling The promotion strategy at the end of the year is one of the most concerned topics for many sellers. In the remaining 1 weeks, how to prepare for the sprint stage is a problem that they need to solve at present.

"Pre registration work, the focus is selected products." Lou Ke, a big seller of fast selling, said, "when sellers choose goods for registration, first of all, make sure that the product is not infringing, and that the products should be paid more than 94% of the season. Only then can you ensure that your products are easier to pass the audit. Secondly, try to choose products with sufficient price advantage and sufficient storage, but avoid one product and multiple reports, because it is easy to produce visual fatigue. Finally, set up the discount you set, calculate the real price of the activity registration, do well in the compilation of historical sales data, and the beauty of the details page of the product."

After the registration is successful, what the seller wants to do is to go straight through the car for 24 hours during the big promotion period, to promote products in the window, and to attract buyers by using shop invitation and rolling banners. More importantly, through the management of existing customers to carry out two marketing, etc., can promote the seller's big promotion transactions. "In addition to setting up a reply template, you need 24 hours online (3 shifts), and warehouse reserves need to be adequate, and timely packaging and shipment preparation." Lou Ke said.

　 Russia's electricity supplier logistics encountered resistance

At present, Russia is still the main market for fast selling. Therefore, whether China's cross-border logistics to Russia can bear the seller's support is a great challenge for China Post.

It is reported that at present, Russian airports and customs handling capacity is limited, which leads to the long arrival time of incoming packages. In addition, the new customs policy issued by the country has made its commercial Express Alliance suspend its personal express business. Besides, Russia's vast territory and unbalanced economy make it difficult to distribute logistics.

In response to the huge market potential of Russia and the many problems it faces, China Post Express has launched two logistics solutions at the conference: mail delivery within 2 kilograms, stable time limit and preferential price, hoping to have basic query and tracking function -- recommend the first choice of Russian E postal treasure; sales of goods are of high value, with regard to time limit and service experience. Logistics service The first condition for business choice is to recommend Russia's E express.

　　 There is a way to improve sales rankings.

In addition to the above three aspects, on the seller's most concerned about the product ranking problem, the guests also gave advice, they think there are many factors that affect the seller's search rankings, briefly summed up in the following five categories:

1, merchandise information should be as accurate and complete as possible with high-quality pictures.

2, increase the dominant keywords in the information headlines, complete the attributes, and correctly select the category of products.

3, commodity trading and transformation capabilities: buyers should be shipped promptly after placing orders, so that transactions are not sold.

4, the seller's service ability: the platform will combine the seller's timely communication with the buyer, the rate of the account's praise, the dispute rate, the refund rate, and the transaction is not sold.

5, whether the seller's product has the situation of search cheating to rank.