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Guangzhou Liuhua Compete For High-End Nodes In Apparel Industry Chain

2014/8/15 9:24:00 69

the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

the order of clothing brand will always be regarded as the weathervane of the clothing market in the coming year. The order of Guangzhou Liuhua clothing wholesale business this spring and summer will decline and arouse the attention of all parties.

Li Kai Luo, President of the famous fashion industry expert and Bi LAN International Investment Consultant Co., Ltd., said that the wholesale market of clothing has always been distributed through regional agency channels, which is reflected in the favor and dependence of the "explosion of money" (that is, the sale of hot styles).

At present, Liuhua many garment enterprises still stay in the futures order meeting mode, relying on downstream agents, distributors, rather than consumers to provide market information.

It is often based on their own sales experience and personal eyesight to order, which will not only lead to a large gap between the quantity of orders and the actual demand of the market, resulting in high inventory or shortage.

It is reported that this year's a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > has been pformed to enlarge .

from "pure retreating" to "resettlement in other places" to "upgrading in situ" and "resettlement in other places", the professional market pformation and upgrading that has been shouting for many years has finally set the tone.

How to make full use of the advantages of the traditional professional market and reduce the urban management problems arising from the "spot, cash and spot" pactions? In the new round of professional market upgrading, the pformation of Liuhua clothing business circle is to increase R & D, design, creativity, display, marketing and publicity through the form of organization and service innovation, and occupy the high-end nodes of the apparel industry chain and value chain, so as to bring the high-end to the low end.

"the traditional professional market has never been demolished, one is unrealistic, and the two is impossible.

There are both specialized markets for legitimate operation, and can not be demolished. There are also thousands of businesses in the city.

A few days ago, Chen Lingli, deputy district head of Yuexiu District, told reporters that Liuhua business circle will improve the overall competitiveness of the clothing industry through optimizing the planning, guidance and coordination services, and create a fashion base and production base for domestic clothing design and distribution.

the status of "national clothing distribution center" can not be shaken up /p >

with the strategic positioning of Guangzhou putting forward the construction of the "international business center city", the position of Guangzhou logistics industry regional center and commodity distribution center is also established.

As the global manufacturing base, Guangdong a target= "_blank" href= "http://www.91se91.com/" > textile > /a > clothing output has ranked second in the country, while the average daily clothing volume in the Liuhua area is 100 tons, with an annual turnover of more than about 50000000000 yuan, accounting for about 1/3 of the wholesale clothing nationwide.

besides, the two Canton Fair every year can attract about 170 thousand overseas buyers in Guangzhou.

Apart from overseas buyers, the Canton Fair also has a large number of domestic purchasers, which makes Guangzhou a national clothing distribution center and a real "Guangzhou price".

"Beijing and Shanghai have different location and industrial layout, which make it impossible for them to become commodity distribution centers like Guangzhou, and Yiwu, Wenzhou, Ningbo and other cities can not have the convenience of comprehensive pport hub of sea, land and air pportation, as well as the surrounding huge industrial base."

As one of the first members of the expert evaluation panel of "Guangdong fashion clothing international sourcing center", Sun Xiong, President of Guangdong chain operation association, told reporters that some wholesale clothing markets in the Pearl River Delta, eastern Guangdong, western Guangdong and other places, though large in scale, still have a slightly better position in Guangzhou's Liuhua clothing market in terms of hardware and software, popularity, trading volume and popularity.

and reporters learned that, at the beginning of this year, the Guangzhou municipal government issued the Guangzhou Municipality's opinions on promoting the pformation and upgrading of specialized wholesale markets.

It is imperative to upgrade the original wholesale market by prohibiting the establishment of an incremental market in the central urban area.

Guangzhou's clothing wholesale market, as the leading platform for export and domestic market, can not be shaken up.

the role of ideological upgrading is changed first, .

"P >" 10 years ago, the first class clothing wholesale markets in China were mainly Guangzhou and Hangzhou. The two locates in the Yangtze River Delta and the Pearl River Delta are two major garment bases.

But in recent years, the professional market has sprung up all over the country.

Cheng Jiuzhou, the head of the white horse clothing market, said that under such pressure, it is urgent for the professional market to find new pformation channels.

Cheng Jiuzhou pointed out that the pformation and upgrading of the professional market is not a few elevator groups, plus several free WIFI, upgrading in addition to hardware upgrade, the more important and the most difficult is software upgrade.

Bu Xiaoqiang, general manager of red cotton international fashion city, also said that the role of market managers must be pformed first. The clothing professional market has entered the functional subdivision stage, and the way of collecting the rent simply by "two landlords" has been faced with great challenges.

Bu Xiaoqiang said that the professional market will also be divided into many business models, including business oriented, investment oriented and landlord type.

"Whether it is investment or landlord type professional market, we will not be positive in terms of pformation and upgrading."

Bu Xiaoqiang analysis, investors buy stalls, and then enter the fee, the right to pform the internal decoration to upgrade; and the landlord is to consider less investment and more money, rent to the shops, pay rent on time.

And only the professional market will start from the perspective of merchants, hardware and software together.

He pointed out that to pform and upgrade the professional market, we should first pform the market participants of the investment faction and the landlord market into the business school, and we should operate the market rather than the role of rent collection.

Bu Xiaoqiang also said that the four elements of humanity, environment, information, modern, and so on are the international first-class clothing market, and the market will also add some elements of environmental protection and humanity.

discard the evolution of lattice store to "brand operation center"

"this year's clothing is particularly difficult to do and the demand is not going up. The rental and manpower cost of the shops are rising, and it is also affected by online shopping."

This is what journalists heard most about when they visited Liuhua business circle.

Pan Jiacheng, general manager of Guangzhou's a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, said that the rental market in the clothing market increased by 8% every year, and there was little profit after deducting manpower and raw materials.

Bu Xiaoqiang, general manager of red cotton International Garment City, also admitted that although their rents did not rise, they opened up several shops to become a shop, but the rent threshold also increased.

"The purpose is to create the concept of" headquarters economy ", and to set up a marketing center with the introduction of high-quality brand names.

Bu Xiaoqiang said that the 2200 businesses in the field were integrated into 1300 households, becoming a flagship store with more than 500 square meters. At such a sacrifice, it was not only kapok. In recent years, the white horse clothing market has invested more than 90 million of its funds in self-improvement, including grading and household management, supporting the brand building of the network system in the whole country, and promoting the regional brand to march into the national brand.

On the first floor, the fast fashion women's clothing area will also be integrated from nearly 80 shops to more than 30 shops. The single store area will be raised to 80 square meters, which caters to the market trend of "brand big shop".

Cheng Jiuzhou said that the wholesale market is no longer just a simple trading and pit center, but has undertaken more extensive functions such as brand popular culture publishing, brand management concept promotion, brand image promotion and display, so that the market has developed into a comprehensive center focusing on brand marketing, fashion publishing, brand presentation and brand trade.

reduce "three now" and enter the exhibition trade wholesale market /p >

separation of goods from people and reduction of "three cash" is the thrust of the government's pformation and upgrading.

Reporter visits found that with the change of consumption habits and consumer psychology, there are some subtle changes in the professional market of Liuhua clothing: first, take the road of fashion brand development, attract loyal customers and consumers with fast fashion brands; besides, the decoration style and business hours need to be close to department stores, the bright and bright brand flagship store, the advanced spotlight design and the glass window display.

"Our brand merchants, each shop decoration, spend hundreds of thousands of."

He Weiqiang, general manager of one horse clothing wholesale Plaza, said that today Liuhua garment city has pformed into a trade exhibition style, which has thrown away the image of "dirty and messy" years ago, and the pavement has also changed the image of the traditional professional market, "rat street, lattice shop", and pformed it to the flagship store of the brand.

"Here is only the exhibition hall, to buyers, agents to see the order."

Chen Kexin, manager of marketing center of Ma Wang Shijia (Hongkong) International Clothing Co., Ltd., told reporters that after seeing the Chinese version of the order, the direct delivery of the manufacturer in Dongguan rarely had "three present" pactions in the clothing city.

He Weiqiang also admitted that in this round of upgrading, roasted goods and businesses lacking strength will be eliminated.

control terminal, strengthen "single shop order" /p >

"P > clothing brand orders will always be regarded as the weathervane of the clothing market in the coming year. Guangzhou Liuhua clothing wholesale business this year, spring and summer orders will decline, causing concern.

At present, Liuhua many garment enterprises still stay in the futures order meeting mode, relying on downstream agents, distributors, rather than consumers to provide market information.

It is reported that this year, brand clothing has been pformed to increase terminal control, launch the "single store order" model with the store as an order unit, increase the control of the backstage order data and the front sales data, and forecast the purchase volume according to the space display capacity, the business circle features, the industry development status and so on, and can adjust the goods in foreign countries according to the selling money and the sluggish money in each area, in order to reduce the agent stock.

Shi Xiaoming, the head of the fashion "men's clothing brand" alias ", also said that the next spring order meeting held in early September last year has all taken the" single store order "mode, and invited more than 200 shopkeeper and the boss to attend the meeting.

strong > extending upstream, from fashion to main culture and Art > /strong > /p >

Decision makers in the P market should have advanced ideas and guide and help owners see the direction of development in the coming years.

Insiders pointed out that service has also become one of the main cards in this year's clothing market pformation.

For example, during the Liuhua international clothing festival last year, the international fashion week of Milan launched the first international fashion week, known as the world fashion capital, the international fashion week in Italy, and moved to the Liuhua business circle. In collaboration with the artistic director of Italy National Fashion Association and the international fashion trend research expert ORIETTA PELIZZARI, she will hold a number of fashion show releases.

Bu Xiaoqiang said that this will enable the store to get the most fashionable and cutting-edge information without leaving home. At the same time, it will work together with the artistic director of Italy Milan international fashion week to set up an international fashion trend research studio, and regularly publish the pop index to provide design and R & D services for Southern China garment enterprises.

And one horse insists on holding "international fashion collection" every year. In the past six years, the clothing brands of France, the United States, Germany, Korea, Japan and Italy have successfully found partners through this platform and have successfully landed in the Chinese market.

in addition, the white horse clothing market holds the "clothing procurement Festival" every year, invites the well-known clothing wholesale market and purchasers from all over the country to hold a production and marketing joint meeting at the scene with the white horse merchants to promote the merchants, enhance the visibility of the merchants, expand the sales scope of the merchants, and increase the turnover and profit of the merchants.

it is learnt that in order to enable businessmen to grasp the trend of the world for the first time and avoid blind production, some professional markets of Liuhua clothing trade circle have already established clothing "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "club.

The red cotton international fashion city has also set up research rooms with Liuhua in Italy Mattori Milan fashion prediction research office. Milan designers first entered Liuhua to provide consulting and design services for the service enterprises.