China'S Clothing Industry Is Going To Meet The Biggest Tide Of Bankruptcy And How To Pform

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > most enterprises in China's clothing industry have been stagnant growth in the past year.

Taking Jinjiang sportswear as an example, in addition to the revival of Anta and XTEP, other listed companies such as HK:01361, HK:01968, HK:00953, NASDAQ:EDS and other three or four line regional market hegemony, such as Hongxing Erke, del Hui and Jordan, have entered the stage of business pause.

Domestic media believe that entering the trough period, I believe that it is not a low period, but a high turnover period, and is about to usher in the biggest closures, according to the following.

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< p > the main reason for the development of these garment manufacturers is the failure of clothing sales and clothing wholesale.

And clothing sales, clothing wholesale failure naturally led to the loss of momentum.

However, as long as the system of clothing sales and wholesale is still intact, some products will be sold, and more or less new and fashionable products will be sold.

If a large number of wholesale shops and retail outlets of garment terminals are closed, they will be pformed into clothing manufacturers who lose their stores.

Then the garment manufacturers will turn from the current growth pause to a big crash.

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< p > < strong > is there a big collapse in the clothing wholesale market of garment wholesale market? < /strong > < /p >

< p > Shanghai Cheap Road < a href= "http://www.91se91.com/news/index_s.asp > > clothing wholesale market < /a >, it turned out to be an old-fashioned market, bustling and bustling business.

Later, it was converted into a modern large-scale clothing wholesale market, and the monthly rent of a shop was as high as twenty thousand yuan.

However, business is like Wang Xiao er's new year, which is not as good as a year, but a shop in Cheap Road. It can sell 20 thousand yuan a day in 2012, 8000 yuan in 2013, and less than 2000 yuan in early 2014.

This is basically the way to go bankrupt.

A clothing market in Zhabei District, Shanghai, each shop rent more than 10 thousand yuan, no business, has been completely closed.

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< p > through the disintegration of Shanghai's clothing wholesale market and retail market, we can feel the next difficulty of garment enterprises.

Now that even a large number of terminal markets have collapsed, the purchasers of garment enterprises have come down a lot. So, the clothing factory inventory has increased rapidly and sales have plummeted.

In this way, it is the time for garment factories to close a lot of doors. Taking into account the struggles of the garment factories for a period of time, for example, through the support of accounts receivable, idle funds, the support of self run chain stores and chain stores, we can't afford to go bankrupt before we fail.

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< p > < strong > Why did the Chinese garment factory fall into this kind of great recession after going from the foundry to the independent brand? < /strong > < /p >

< p > for example, the brand of Jinjiang clothing movement from foundry to independent brand is now facing a pause in development, and then faces a lot of bankruptcies.

The author believes that although there are brands, but the phenomenon of repeated production of products, identification is not high, copy style design.

In addition, when sales are better, they do not want to pform, but continue to "greedy" to sell products.

When sales fail, inventory is too much and capital is exhausted. Talk about pformation becomes empty talk, the result is to fight time, can drag one day for a day, can not get rid of the boss is missing.

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< p > < strong > how does the Chinese garment industry pform? < /strong > < /p >

< p > the author suggests that first, the design style should have Copernicus style fission, otherwise no one will see it.

Besides, the price should not be expensive, and the civilian line should be 100 yuan to 300 yuan.

Only by starting the brand to become a well-known brand can we raise the price to 300 yuan to 500 yuan.

Second, too many stores are facing high costs. They combine experience shop, two-dimensional code, express delivery, customization, small stock preparation, mobile payment, Internet payment, etc.

Third, the popularity of the brand, no well-known clothing, exquisite workmanship, good quality material, still can not sell a good price.

Fourth, we must take stock into account of inventory failure, which is to ensure the supply of goods, and to develop new products, and how to launch new products and inventory control. However, the new products will have to be screamed by the market every time, otherwise, the new products will become more crowded inventory.

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< p > look at China, < a href= "http://www.91se91.com/news/index_c.asp" > garment production enterprise < /a > no one can do well with the research experts who have no brand, sales, clothing design and clothing economy, but on the other hand, they are not related to the global fashion trend failure, no mixed marketing and mixed production, no market research, market positioning is not allowed.

It is obvious that clothing retailers either sell rotten Street products or sell famous brand products, or they will fail.

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