Fujian Enterprises Are Becoming More And More Popular With Smart Footwear And Wearable Devices.

The intelligent module is embedded in the shoe body, and you can know where the master is going.

A pair of children's shoes with different appearance and ordinary shoes, a smart chip on the heel concealment, connecting APP on the phone, this is the basic framework of cloud children's safety shoes.

Last week, the opening ceremony of the seventh Xiamen International Animation Festival, entitled "China wind, Xiamen Meng", was held.

Xiamen cloud Network Technology Co., Ltd. (hereinafter referred to as "cloud technology") with their research and development of the first positioning of children's safety shoes, participated in this exhibition.

Cloud technology is an Internet company specializing in smart wearable devices for children. It is the latest venture of Kong Dejing, founder of the Chinese name.

The main function of the wearable smart children's shoes, called cloud, is to accurately locate the children through the GPS and the base station. The child's trajectory can be displayed in the parents' mobile phone in real time. It can not only make the parents feel relieved, but also organize and analyze these trajectories.

For example, if children go to school differently than usual, the system will issue warnings in time.

Compared to the current smart wearable devices on the market, the biggest feature of cloud children's safety shoes is concealment, and the form of intelligent modules embedded in shoes is not easy to find.

"As a child safety product, bracelet is too conspicuous, and it is impossible to carry a schoolbag at all times."

Kong Dejing said.

It has been revealed that in the cloud project, the initial investment has exceeded 50 million yuan.

"I want to use it as a way to reflect my own value, not to make money."

Kong Dejing said that the valuation of the cloud project has reached several billion.

B,

Like Google glasses, apple watches and millet bracelet, IT and Xiamen enterprises are also beginning to focus on the fashionable concept of wearable devices. However, unlike the big players, local businesses are more interested in wearing shoes or clothing products.

In November 20th last year, the "smart shoes" made by Xiamen Jing Tao company and Beijing Institute Of Fashion Technology were released in Beijing.

This shoe also has the functions of GPS remote location, self positioning and backtracking. It can locate and track accurately on the electronic map or satellite images according to the needs of the guardians, and can inquire the historical track. It can help guardians monitor daily, prevent the guardians from losing, and deal with the abnormal situations in time.

In fact, there are similarities in the design concept between "where" shoes and "cloud" shoes.

It is also known that Xiamen's star sports, Quanzhou lions, St. Valentine's outdoor sports brands have also turned their attention to smart shoes and clothing products.

Ye Peikun, chairman of Xiamen star guest company, has changed the name of the company from Xiamen star guest outdoor products Co., Ltd. to Xiamen intelligent outdoor Limited by Share Ltd.

As a sports brand leading industry, Anta sports has not yet formally cut into the wearable field, but they also show this ambition.

Anta sports said in its earnings report released in February this year that it will carry out a "retail oriented" pformation.

In the earnings report, Anta sports has repeatedly referred to the concept of wearable: "the explosive growth brought about by the pformation will enhance the performance of enterprises in a certain period, but the company will continue to explore ways to continue the Chr (34) pformation welfare Chr (34), and wearable devices are likely to become a new direction."

"It is necessary to establish a mechanism for continuous acquisition of consumer feedback, and to find new interest points and business growth points of consumers based on this mechanism, such as smart wearable devices in recent years."

C and data analysis provide more business opportunities

"Smart wearable new field, although the prospect is attractive, to get a real cup of cake is not an easy task."

Huang Shengshan, deputy director of cloud technology operation, said that smart smart wearable devices should first close to customers and have a good landing feasibility. It is best to meet customers' needs and make consumers unconsciously accept them without changing their habits.

Moreover, in the market environment where giants are concentrated, we should try to avoid direct competition with them and find the field of differentiation.

Footwear is the strength of traditional industries in Fujian, and it is also a unique advantage that we can rely on.

"

It will focus on the research and development of children's shoes.

Huang Shengshan said that follow-up on smart children's shoes, will add other functions, as for bracelet, watches and other wearable products, they will not consider the intervention.

"Because bracelet and watch are not all necessary products after all."

Huang Shengshan said that looking at the cost of research and development alone, cloud smart shoes are now losing money, but if the market can be opened in the future, the prospects will be considerable.

At the same time, wearable shoes are still considering the change of profit mode.

Huang Shengshan said that in the traditional profit model, the core of the biggest profit is hardware equipment or after-sales service, all of which revolve around the product itself, mainly through hardware.

But in the field of smart wear, hardware is just a terminal connecting consumers, while satisfying users' needs, its function is more embodied in collecting data.

"Based on big data analysis and application, we can find a better business profit model."

Huang Shengshan said, through the feedback information from shoes, the collection and analysis of the track can get a lot of useful information.

For example, "how long has the child gone to the grandparents' home", "the children go to parks several times a month", and these intelligent big data may lead to more business opportunities.

D, big players get together, prices are hard to drop and many challenges.

Smart footwear is not a new way for Minnan enterprises. Many famous brands at home and abroad have made achievements in this field.

OMsignal, a Canadian based company, has developed an intelligent T-shirt, which is equipped with many sensors, which can get all kinds of data of consumers, including fitness indicators, burning calories and even tension.

Nike has also released two intelligent sports shoes, both of which integrate Nike+ForceSensor sensing technology, sending user's motion data to the user's mobile devices through wireless data pmission, and sharing them on the social networking platform through display.

In China, the pioneer of the gem outdoor sports apparel listed company has launched the first outdoor intelligent Bluetooth bracelet for wearable devices, and Wenzhou shoes enterprise AOKANG International (603001, stock bar) has developed positioning shoes, step shoes and other products.

In fact, AOKANG international has launched GPS positioning shoes since 2012, but the market reaction is not very enthusiastic. AOKANG international has never announced the sale of GPS positioning shoes.

From the price of positioning shoes, each pair is over 1000 yuan, which is difficult to be accepted by its target consumer groups to a certain extent.