Youth Olympic Multi National Competition Equipped With "Quanzhou Made" Quanzhou Sports Brand Debut.

At 20 August 16th,

The grand opening of the Nanjing Olympic Sports Center attracted more than 3000 athletes from 204 countries around the world.

As a world sports event, Quanzhou sports brand has not given up the opportunity of brand communication.

Partners, as well as sponsoring the national team and other forms, Anta, 361 degrees, PEAK, Hongxing Erke and other brands will be identified in the Youth Olympic Games.

Multinational competition equipment "made in Quanzhou"

It is understood that this Youth Olympic Games, China sent 123 athletes, is the largest delegation this year.

The winning dress of the Chinese Youth Olympic delegation is still designed by Anta, a partner of the Chinese Olympic Committee.

The award winning costumes designed for the Youth Olympic delegation used the concept of "dragon" and the "dragon print" as the overall design theme.

At the same time, Anta also provides competition equipment and living equipment for many national teams such as gymnastics management center and water management center. They will wear Anta equipment during the competition and life training.

In addition, as a partner of five national teams in New Zealand, Slovenia, Cyprus, Jordan and Lebanon, PEAK has designed competition and award equipment for the five Olympic Youth Olympic delegations. The equipment not only pays attention to science and technology content, but also fully integrates the characteristics of different countries in design.

And Hongxing Erke's logo will also appear in Turkmenistan, Iran, South Africa and Croatia's four Olympic Youth Olympic teams.

In addition to the competition and the award dress, as the partner of the Nanjing Youth Olympic Games, the 361 degree provides official uniform for the staff members of the Youth Olympic Games, the total number of staff over 100 thousand, the domestic and foreign technical officials, the security personnel and the volunteers four core service groups.

According to the introduction, the official uniform will be divided into four main colors: red, blue, orange and green. Through sharp eye-catching color segmentation, all participants and spectators will show the meticulous and considerate service that can be obtained everywhere at any time.

Rely on the terminal to achieve brand communication

Quanzhou sports brand competition is not only reflected in the sports field, but also outside the sports field, with the help of WeChat micro-blog and terminal marketing, the brand communication is maximized.

361 degree responsible person told reporters that before the opening of the Youth Olympic Games, the official interface of 361 degree WeChat changed to "Youth Olympic" as the theme, and set up Youth Olympic news, Youth Olympic schedule, Youth Olympic map, Youth Olympic Games and other modules to facilitate consumers to conduct information inquiries.

At the same time, on the 361 degree WeChat, we also set up a module of "playing Youth Olympic Games". Consumers can win lottery tickets by giving praise to the venues and volunteers of the Youth Olympic Games.

In addition, marketing activities are also being carried out at the terminal. Anta will build the flagship store of Confucius temple in Nanjing to become the studio of "Anta youth collection". During the Youth Olympic Games, many Olympic champions will be invited to visit the studio with Zou Shiming and talk about sports spirit and personal experience with the small athletes.

At the same time, Anta has opened a Youth Olympic equipment area in Nanjing and some other major cities in the country to display the Youth Olympic products and culture, convey the Olympic spirit, and carry out interactive activities such as online awarding, answering questions and so on, and share the Youth Olympic Games with consumers.

PEAK has also adjusted the theme of some terminal stores in Nanjing and Jiangsu. With the opportunity of the Youth Olympic Games, it has launched a display with the theme of "Youth" and "fancy youth". It also combines the elements of youth with product design to enhance the color.

At the same time, some brands are online.

It has also integrated into the elements of the Youth Olympic Games. In the 361 degree Tmall flagship store, the Youth Olympic zone was set up, and a series of shoes and clothing products with Youth Olympic Games as the elements were introduced.