Anta Tailored Sports Shoes Upgrading And Development

In the past four years, thousands of core technologies and products have been put out from Anta sports science laboratory, and put on the market for different groups of people and needs.

"A-Form arch structure running shoes," A-Core core sports shoes and many other core technologies and products have become the "killer weapon" of Anta's unique market.

The sports car can be customized, that is the game of the rich, the high-end garments can be customized, that is the exclusive patent of the stars, and even bicycles can be tailored, but that is the weapon to win the competition.

In Anta, shoes are also made for energy. If you spend hundreds of dollars, you may buy shoes that are tailored for you on the market.

In 2005, Anta founded the first sports science laboratory in the sporting goods industry in China, and continued to increase investment in product technology and functional R & D.

The plantar pressure test system, which cost about 10000000 yuan from Belgium, has become the "treasure of the town hall" in the laboratory.

Walking into the sports science laboratory on the two floor of Anta headquarters, a long 20 meter long strip resembling a plastic runway is reflected in the reporter's eyes. The middle data line is connected to the next computer.

"This is the plantar pressure test system."

Wang Haijuan, a researcher at Anta sports science laboratory, said.

This test system can analyze diseases such as high arches, flat feet, etc. the shoes designed according to the test data are not only comfortable and fit, but also have correction function.

According to the introduction, the first technical project after the establishment of Anta sports science laboratory is to carry out the research of professional basketball athlete's foot type rule and standard last type design.

By May 2007, the laboratory has completed the foot type measurement of more than 300 professional basketball players of 15 CBA teams, and established the first professional basketball athlete foot database in China.

Since 2004, Anta has been sponsoring the CBA League and is the only designated partner of CBA sports equipment.

Statistics show that over the past four years, thousands of core technologies and products have been put out from Anta sports science laboratory, and put into the market for different groups of people and needs.

"A-Form arch structure running shoes," A-Core core sports shoes and many other core technologies and products have become the "killer weapon" of Anta's unique market.

Ruan Guoqing, director of Anta sports science laboratory, said that at present, more than 95% of the foot data of professional volleyball, table tennis and basketball players have been put into storage in Anta.

In addition, Anta is also working with research institutes. According to the regional characteristics, the foot data of tens of thousands of ordinary people have been collected to create suitable sports shoes for Chinese people.

"We also plan to introduce professionals such as ergonomics and vamp design, and the range and classification of foot types are also being perfected.

In the near future, Anta shoes on the market should be tailored, and different groups of people can find sports shoes suitable for them.

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